When it comes to social media, it’s imperative to maintain a high level of flexibility. As platforms and your audience change, so should your strategy.
With the first half of 2019 in the books, there’s no better time to review your social media strategy with an eye toward optimizing it for better results over the final five months of the year. Pay close attention to:
- Return on investment
- Audience engagement
- Top posts (and those that didn’t perform well)
If you’re wondering where to go next in regards to your social media strategy, these seven statistics will point you in the right direction:
- 74% of people say they use Facebook for professional purposes. (HubSpot)
- Seven out of ten hashtags on Instagram are branded. (HubSpot)
- 39% of the 500 million LinkedIn users are paying for a premium account. (HubSpot)
- Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted. (Hootsuite)
- People watched more than 50,000 years of product review videos over the last two years. (Hootsuite)
- 61% of businesses worldwide use YouTube. (Hootsuite)
- Facebook appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals. (Sprout Social)
It doesn’t matter if you’re spending most your time on Facebook, Instagram, LinkedIn, Twitter or another platform, things are changing and it’s imperative that you adjust accordingly.
What are your thoughts on these social media statistics? Will they change your strategy in the future? How so?