We all know that social media is not a fad, it’s here to stay and stay for a long time. Consider this nugget of information from the Pew Research Center: as of January 2014, 74% of online adults use social networking sites.
As a business owner or marketing pro, you should never overlook the power of social media. From Twitter to Facebook to LinkedIn, there are a variety of platforms that deserve your attention.
It’s easy enough to use social media. After all, it only takes a couple minutes to Tweet and post an update to Facebook. But that’s not a sound social media marketing strategy. You need to dig much deeper. You need to understand why a social media dashboard is imperative to your business.
Have you noticed your Twitter follower count increasing month over month? Are you wondering why you aren’t achieving the same traction on Facebook?
With a social media dashboard, you can keep a finger on the pulse of your growing channels and more importantly those that need more attention.
Your social media channels should always be growing. This is a positive sign for your business.
You can post as much as you want to social media, but none of this matters if your engagement is subpar.
Let your social media dashboard show you what type of content your audience likes. Focus on the posts with the highest engagement rate, as these are the ones generating the most interest.
Once you know what your audience enjoys, you can tweak your strategy to publish similar content in the future.
Just the same as engagement, it’s important to track the amount of traffic generated through social channels.
In addition to overall traffic in Google Analytics, break this down to see which channels are most effective in terms of driving visitors to your website. This data will allow you to accordingly adjust your content creation and posting strategy.
Shortly after implementing a social media dashboard you will be faced with more data than you ever thought possible. And there is nothing better than that!
P.S. Get a free social media dashboard from Dasheroo, it takes minutes!