At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.
Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.
So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?
According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.
So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:
5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!
Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!
P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!