With 2017 quickly coming to an end, it won’t be long before the new year arrives. When this happens, it’s imperative that your business is ready to hit the ground running.
When you look at your 2018 social media strategy what do you see? If it feels like something is missing, there’s a good chance you need to make a few changes before the calendar turns.
Although every company takes a unique approach to social media marketing, some continue to fall short in the same areas (one year after the next). Here are a few things your strategy could be missing:
1. A System for Tracking Progress
You can spend as much time as you want on your social media marketing plan, but unless you’re tracking your progress there’s no way of knowing exactly where you stand.
Dasheroo, for example, provides business metrics for all your favorite social media applications. From Twitter to Facebook, from Instagram to LinkedIn, it does all the heavy lifting for you.
If you’ve neglected to track your progress and results in the past, don’t go down this path again in 2018.
2. A Well Balanced Approach
Throwing all your time, money, and resources at one social media service is a common mistake that many companies have made in the past.
Maybe you had great success with Facebook in 2016 and 2017. For this reason, you want to double down in the year to come.
While there’s nothing wrong with sticking to what works, don’t underestimate the importance of a well balanced approach.
Even if you only focus on one additional platform, it may be more than enough to push your business to the next level.
3. Additional Manpower
In the early days of your business, you may have enjoyed taking on each and every responsibility. However, as you’ve come to find, this is no longer possible (or necessary).
So, if you’ve focused too much of your own energy on social media in the past, it may be time to bring someone else into the fold.
You may be surprised at how much progress you can make when you have a dedicated social media professional on your team.
So, there you have it. These are just a few of the things your 2018 social media strategy could be missing. What will you do to ensure social media success in the months to come?