While there is no denying the power of Facebook, don’t let your interest in this social media platform overshadow the benefits of using Twitter.
Before we discuss the many ways to use a Twitter dashboard to track engagement, let’s review some key statistics associated with the company:
- Twitter has approximately 313 million monthly active users
- Twitter supports more than 40 languages
- 82% of active Twitter users are on mobile
Now do you see why it’s important to use Twitter? While a strong presence on this social media site is important, there’s something else to remember: your success is based primarily on engagement.
With Dasheroo, you can view your engagement metrics by the day or month. This includes likes, mentions, replies, and retweets.
Are you experiencing day-to-day and month-to-month growth? If so, stick with what you’re doing and let your Twitter dashboard track your every move.
But that’s not all you can do. You can also track the Tweets that generate the highest engagement rate. Here is how we calculate the engagement rate of each Tweet:
Engagement rate = (Replies + RT’s + Favorites) ÷ total followers.
By pinpointing the Tweets that generate the highest engagement rate, you’ll have a better understanding of the type of content to produce and share with your audience in the future.
As you devote more time to Twitter, it goes without saying that you’ll have access to more high level data that can change the way you market your company via this social media platform.
If you aren’t yet using a Twitter dashboard to track engagement, visit this page to learn more.