Get this: Facebook had 1.28 billion daily active users on average for March 2017.
With a number like that, it’s easy to see why so many marketing professionals are spending additional time, money, and resources on this social networking service.
While you don’t have to spend a dime to use Facebook, a growing number of people are getting involved with its advertising platform.
If you decide to travel down this path, it’s imperative to track every move you make. How much money are you spending? What is your return on investment? Which ads are performing best?
Being able to answer these types of questions will allow you to spend more wisely in the future.
This is where a Facebook Ads dashboard can really make a difference. With this, you can add insights and measure your KPIs in real time so you can adjust on the fly.
Here are three things you can do with your dashboard:
1. Get an Overview
As the day goes by, you’ll want to keep an eye on your performance summary. This includes data for: impressions, clicks, CTR, actions, action rate, cost, cost per click, and cost per action.
In other words, you need to know what’s happening at all times, even if you aren’t going to dig deeper just yet.
How much action is your ad getting? This is what it’s all about. We define this as follows:
“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”
Easy enough, right?
Simply getting started with Facebook Ads is exciting in its own right. However, things “get real” as you begin to track actions. Here’s what we have to say about this:
“View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.”
You don’t want to pay for Facebook Ads and get nothing in return. Instead, you want people to take action.
Although these are three of the most important things you can do with a Facebook Ads dashboard, you don’t want to stop there.
Your dashboard is extremely powerful, so you want to use it to gain better insights into everything associated with your Facebook Ads strategy.