Track Our Startup: New Feature – YouTube Analytics!

We split up the release from hell to give you a few more insights sooner rather than later. So we focused on a few YouTube Dasheroo: YouTube Analyticsanalytics that Dasheroo users have been asking for.

  • YouTube Engagement Rate: (likes + shares + comments + favorites) / number of subscribers
  • YouTube Total Views: We took the existing metric for Total Views from the Overview insight and created a standalone insight.
  • YouTube Total Subscribers: We took the existing metric of Total Subscribers from the Overview insight and made it a standalone insight.

More on the super release as we finally wrestle it to the ground.

We got some nice mentions at Social Media Marketing World this week, we were supposed to go but due to difficult circumstances we weren’t able to attend. That show rocks and thanks for the mention!Jeremy Maher, Infusionsoft

If you didn’t see our Partner Spotlight, our first was Jeremy Maher from Infusionsoft. It’s a great product, if you don’t know about it our integration with them, check it out here.

We constantly track everything, and lately we’ve found that we’re getting a lot of users inviting people to their org. Have you done that yet? It’s pretty slick, you can share and collaborate with your clients, teammates or your boss.

On a positive note, we continue to grow! We’re getting an average of over 60 new users a day and they’re coming at us with some awesome user feedback. We’re also getting some killer engagement rate with our product. A HUGE percent of new users add an insight to their dashboards almost instantly so we’re pretty happy about that.

Alf our VP of customer success sends out this very cool email to everyone with the subject line: Here’s how Dasheroo is Working for Me with a 2 simple questions, what do you like?, what can be improved? Do you know we get back about one per week, here’s an example of what people say:

Dasheroo Email: Here's how Dasheroo is working for me

So do this yourself, you’ll get very valuable feedback!

Gotta get back to work. Cheers.

5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?

YouTube Analytics: 5 Metrics You Need to Track For Success

Earlier this year, we launched our YouTube analytics feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1. Video ViewsDasheroo's YouTube Videos Viewed dashboard

Hands down, this is the most important piece of data in regards to YouTube analytics.

Tracking the number of views for each video allows you to:

  • Understand which types of videos elicit the best response.
  • Focus on the topics that are of most interest to your audience.
  • Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2. Likes and DislikesDasheroo's YouTube Recent dashboard

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3. Activity Breakdown

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining Dasheroo's YouTube total activity dashboardyour activity over a period of time, such as one week, focus on these metrics:

  • Total videos
  • Total subscribers
  • Total views
  • Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4. Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time.

As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5. Engagement

We mentioned this in passing above, but it’s well worth diving into. Engagement isDasheroo's YouTube engagement dashboard broken down into four distinct categories:

  • Likes (dislikes)
  • Shares
  • Comments
  • Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views.

What other type of YouTube analytics are critical to your success?

YouTube Analytics: 5 Things You Need to Track

Earlier this year, we launched our YouTube Insights feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1 – Video ViewsDasheroo's YouTube Most Viewed Videos

Hands down, this is the most important piece of data in regards to YouTube marketing. Tracking the number of views for each video allows you to:

  • Understand which types of videos elicit the best response.
  • Focus on the topics that are of most interest to your audience.
  • Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2 – Likes and Dislikes

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3 – Activity BreakdownDasheroo YouTube Activity Dashboard

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining your activity over a period of time, such as one week, focus on these metrics:

  • Total videos
  • Total subscribers
  • Total views
  • Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4 – Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time. As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5 – EngagementDasheroo YouTube Engagement dashboard

We mentioned this in passing above, but it’s well worth diving into. Engagement is broken down into four distinct categories:

  • Likes (dislikes)
  • Shares
  • Comments
  • Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views when it comes to YouTube analytics.

What other type of YouTube data is critical to your success?