You may not be new to marketing, but the idea of using a marketing dashboard could be foreign. But don’t be scared. Don’t let a lack of knowledge keep you away from this game changing tool.
As you setup your beginner marketing dashboard and begin to use it to your advantage, pay close attention to the following five metrics.
1. Email Marketing List Growth
With the opportunity to generate a large return on investment, email marketing should be a big part of what you do.
The size of your list at the present time is not nearly as important as its growth. Use your marketing dashboard to track the growth of your list, striving to increase sign-ups month over month.
And it doesn’t matter what email marketing platform you use, they’ll all give you this data.
2. Social Media Engagement
From Twitter to Facebook to Instagram, there is more to social media than posting updates and waiting for something good to happen. You need to implement a strategy that boosts engagement.
For instance with Facebook engagement includes:
Make sure your charts are going up and to the right and if it isn’t dig in and find out why!
3. Google Analytics Users
Traffic, traffic, traffic. A big part of your online success is based on your ability to drive users to your website.
Sync your new marketing dashboard with your Google Analytics account to track users. This shows if your traffic is increasing or decreasing, while also lending data on how visitors are finding your website.
4. Social Media Followers
Much the same as social media engagement, it’s important to understand how many people are following you on social media. Is your reach growing?
From day to day, from month to month, you can track your number of followers on each social platform. Positive movement is what you are looking for.
Are you selling a product (or products) online? If so, accurate data can be the difference between success and failure. A marketing dashboard can help answer questions such as:
- Where are consumers coming from?
- How much time are consumers spending on your website?
- How many items are they buying at a time?
- How much is the average consumer spending?
Whether you use Shopify, Infusionsoft, Hubspot, Stripe or Paypal you can easily access this data!
Experiment and Adjust
Your beginner marketing dashboard will not look the same for long. Once you understand what you can track, once you understand how this impacts your business, you can then begin to make changes.
The most important thing right now is getting started. Sign up for Dasheroo to learn more, it’s free!