What’s a Good Twitter Engagement Rate for Your Tweets?

Dasheroo's twitter engagement rates.

In this Dasheroo dashboard for Twitter Analytics you’ll see that Dasheroo Tweets 6 times a day and falls right where the big brands do!

At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.

Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.

So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?

According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.

So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:

5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!

Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!

So how are you doing with your Twitter analytics engagement metric? Check out our previous post 9 Ways to Pump Up Your Twitter Engagement, it’s awesome!

P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!

9 To-Dos to Pump Up Your Twitter Engagement

We’ve been using Twitter since 2008 for business and personal and it’s been a very successful channel for us, but only because we really work it. And we monitor our Twitter analytics with our own Dasheroo dashboard, shocker! Twitter engagement is the metric you need to focus on. And with 284 million monthly active users and 500 million Tweets per day, you need to tap into it and cultivate! So here are 9 quick daily to-dos to pump you up!

  1. Follow your followers – Every day check out your New Followers. View their bio to ensure they’re someone you want to follow and follow them back. Hootsuite is a great tool for checking on your new followers and easily view who they are and what they’re saying.
  2. Thank your followers – Every day Tweet “Thanks for following” with the handles of a few of your new followers (Don’t Direct Message them.) Your followers love to get in front of more people and you doing this simple act of kindness gets them there, DMing them does not. They’re likely to retweet your thanks so you get in front of their followers.

    Screen Shot 2014-11-10 at 3.43.05 PM

    GetDasheroo is going nuts thanking new followers!

  3. Follow influencers in your industry – Go to BuzzSumo and search on the keyword for your industry. For instance we did a search on “social media marketing” and followed the top people who write about social media marketing.
  4. Make a Twitter list of who is Tweeting about your industry – Every day go to that list and see what they’re Tweeting about and RT any interesting news they may have. Your hope? They follow you and Tweet about you too.
  5. Your description defines you – With all of the Twitter add-on tools many of them pull in your description of who you are so make sure it’s exactly what you’d want someone to know about you in the few characters they allow.

    Screen Shot 2014-11-10 at 3.41.32 PM

    Kipp is great, uses links, says what he does and for who. We’re following!

  6. Twitter recommends who to follow – Go there a few times a week and follow some interesting people Twitter is recommending.
    Screen Shot 2014-11-10 at 3.44.12 PM
  7. Tweet when your followers care – Go to Followerwonk to find out when your followers are active on Twitter. Then use the fantastic Buffer integration that tells Buffer when to publish your Tweets. Oh, and use Buffer to publish your Tweets 🙂Screen Shot 2014-11-10 at 3.06.40 PM
  8. Use photos where you can – According to Twitter, Photos average a 35% boost in Retweets so if you can use a photo, get one in there.
  9. Respond fast! – People are used to getting a quick answer in a short amount of characters so make sure you’re monitoring and reacting to anyone who is talking about you.

I’m on #5 today what about you?

P.S. Do you have a Twitter analytics dashboard? It’s free at Dasheroo!