Twitter Analytics: What’s Your Primary Focus?

Can you believe that Twitter has approximately 310 million monthly active users (as of March 31, 2016)? Or how about the fact that 83% of these users are active on mobile?

With statistics like these, it’s important for Twitter analytics to be a big part of any social media strategy.

Of course, there is more to Twitter than posting updates and hoping for a steady increase in your number of followers. You must focus your time, energy, and effort on the areas that have the best chance of making a positive impact on your company.

With this in mind, here are three details that deserve your attention:

1. Follower GrowthScreen Shot 2016-08-02 at 1.50.31 PM

There is a big difference between hoping you grow your follower count and taking steps to make this happen.

This chart displays day over day and week over week growth.

But don’t stop here. Make note of the days when the biggest increases occur. What did you do differently? Did you post more updates? Did you share an interesting blog post? Dig deep to find out which actions have the biggest impact on your follower count.

2. Highest Engagement

You can make as many updates as you want, but remember this: engagement Twitter analytics: highest engagementis what matters most.

You want your audience to engage with your content, whether it be through a retweet, reply, or like. When this happens, you know you’re on the right path. You also know what types of updates to share in the future.

3. Amplification Rate

Often overlooked, at Dasheroo we define this as follows:

“Rate that followers share your Tweets with their followers (amplification = number of RT’s per Tweet).”

This goes hand in hand with engagement, as you want your amplification rate to be as high as possible. In short, this means your followers are sharing your updates with their followers. In other words, your content is amplified!

Now what do you think about Twitter analytics? Will you spend more time on this part of your social media marketing plan in the future?

Track Our Startup: Dashboard Release Update + Awesome Mention!

We were talking about breaking up the next dashboard release we’ve been trying to push out into pieces so the parts that are ready can get to you and we can still keep working on the parts that aren’t. Unfortunately that actually becomes more work to re-test everything all over again so we’re staying the course! In the meantime we might be able to push a few features that were not part of this release to you…stay tuned.

Dasheroo dashboard of a spike in traffic

Our Dasheroo dashboard of the spike in traffic we got from Neil Patel’s blog mention!

Thanks to Neil Patel we got a huge spike in traffic from his article 7 Simple On-site Changes That’ll Increase Your Social MediaTraffic. And this is a great example of exactly what he’s talking about in his article, tracking!

If you don’t know who Neil is, crawl out from under the marketing rock from which you’ve been hanging and check him out. He’s got an amazing blog, he’s an awesome marketing consultant who founded amazing companies like Crazy Egg and KISSmetrics and he can help you get to the top of the rock with your keywords. Thanks for the shoutout Neil!

Speaking of SEO we’ve been pretty hard at work writing content for the keywords we want to be known for and it’s been working. We’ve been climbing for some pretty highly trafficked keywords like Google Dashboard and Twitter Analytics to name a few.

We’re reading for our monthly board meeting this week, but it’s kinda easy for us…why? Cuz we keep all of our continuously updated KPIs in … wait for it … A DASHBOARD!

Twitter Analytics: The Importance of Knowing Your Audience

With 320 million monthly active users, you know that Twitter provides a unique opportunity to connect with customers, prospects, and thought leaders among others. And while a large number of followers is a step in the right direction, you won’t fully understand what to do next until you start tracking your Twitter analytics.

Here are three questions to address:

1. Are You Tracking When Your Followers are Online?

There are instances when timely tweets are necessary, such as to announce breaking news. There are also times when you should wait to make an update.

By tracking when your followers are online, you can increase your reach while improving the chance of engagement (retweets, replies, mentions, and likes).

Tweriod Twitter Analytics dashboard

At Dasheroo we schedule our Tweets between 6am and 11am!

Tweriod gives you a nice taste of when a portion of your followers are online for free. If you upgrade to premium most people will pay between $4-$8/month with a robust offering.

2. When is the Best Time to Post?

This goes along with question #1 above. Once you know when your followers are online, it’s easier to understand the best times to post.

Like many, you don’t have enough time in your schedule to tweet throughout the day. For this reason, you need to schedule out posts at relevant time intervals.

Buffer and Hootsuite really help with automation of posts. Here’s a great article on using Buffer and another one on using Hootsuite to automate your Tweets!

amplification_rate-37c16ba1dd3ec0e9957571ab4f6305f23. What is Your Amplification Rate?

When you know when your followers are online, when you know the best time to post, your amplification rate will increase. This is the rate at which your followers share your tweets (amplification = number of RT’s per tweet).

Your goal with each tweet is to generate as much engagement as possible. Retweets are important, as this means your followers are sharing your updates with their followers, thus increasing your reach.

Do You Need Help Answering These Questions?

In addition to Dasheroo, experiment with other services, like Tweriod, that provide data on the best times to Tweet. By analyzing your Tweets, as well as your followers’ Tweets, you will have a better idea of when it makes sense to publish updates.

In the near future, we plan on providing additional Twitter analytics, such as when followers are online and the ideal times for posting.

Can you think of any other features that could benefit your social media strategy?

P.S. Did you know we have free Twitter Analytics dashboards for you to track? Check them out today!

3 Important Trends to Spot in a Twitter Analytics Dashboard

With 320 million monthly active users, your business can’t afford to ignore the power of Twitter. The social giant provides an opportunity to connect with customers and prospects, share information, learn from others, and much more.

Just the same as every other social site, there are trends worth tracking. You need to know your audience inside and out. What type of information do they like? What type do they dislike? What do they best respond to?

Below are three trends within a Twitter analytics dashboard that absolutely deserve your attention:

1. FollowersDasheroo Twitter dashboard

In simple terms, you want your number of followers to increase with each week. Do you notice your number of followers slowing down? If so, it may be time to:

  • Create more content.
  • Follow more people.
  • Engage with your audience.

Followers are the lifeblood of your Twitter strategy. These people truly care what you have to say. For this reason, more is always better. Make sure your follower count is trending upwards at all times.

2. EngagementDasheroo Twitter Engagement Dashboard

Have you ever found yourself in this position: you create a great piece of content, such as an infographic, that you are excited to share via Twitter.

You make the tweet live, sit back, and wait for the fun to begin. And then you realize something: nothing is happening.

You can have as many followers as you want, but what matters most is engagement. Are your tweets being retweeted by others? Are they clicking the “favorite heart” to show their support? Are you opening up a dialogue with your followers?

Remember these four points when tracking engagement:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Just the same as followers, you want your number of engagements to continually climb.

3. Amplification RateDasheroo Twitter Amplification Rate

This trend doesn’t always get as much attention as it should. We define this as follows: “Rate that followers share your Tweets with their followers. Amplification = Number of RT’s per Tweet.”

You can only do so much when it comes to pushing and publicizing tweets. At somepoint, you need your audience to takeover and do some of the work for you. This is where amplification comes into play.

If your followers have a strong network, retweets allow your message to be quicklyamplified to a huge following. Tracking this trend is not optional. It is a must.

Along with the trends above, which others do you consider important to the success of your Twitter analytics strategy?

What’s a Good Twitter Engagement Rate for Your Tweets?

Dasheroo's twitter engagement rates.

In this Dasheroo dashboard for Twitter Analytics you’ll see that Dasheroo Tweets 6 times a day and falls right where the big brands do!

At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.

Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.

So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?

According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.

So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:

5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!

Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!

So how are you doing with your Twitter analytics engagement metric? Check out our previous post 9 Ways to Pump Up Your Twitter Engagement, it’s awesome!

P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!