Social Media Examiner: Monitor KPIs In a Single Dashboard!

Social Media Examiner: Set Up a Single Dashboard to track KPIsWe just got HUGE ink in a great article from Social Media Examiner and we couldn’t be more excited. It’s all about tracking KPIs from a single spot. It’s an awesome read: How to Monitor Multiple Social Media Metrics in a Single Dashboard.

Writer Brandon Olson who is the Content Marketing Manager at AWeber, one of the world’s leading email marketing providers, walks you through how to choose the right tool for your business (so yes our competition is in there, we like them!) how to connect Facebook, Twitter, Pinterest, Instagram and LinkedIn social media KPIs.

And it’s not a surprise Brandon also talks about how to tie in Google Analytics KPIs as well as an email marketing dashboard.

Also check out his other Social Media Examiner article: How to Generate Leads With Social Media Quizzes

New Release: More Google Adwords Dashboard KPIs

We’ve been marching towards this release and it’s finally here! Thanks to everyone on the team for working hard on these upgrades that our users have been asking for. You’ll also be seeing more features over the next few weeks so stay tuned!

This week we’ve made some changes to our Google AdWords insights and wanted to provide all the details. If you use Google Adwords within Dasheroo you’ll want to check this out. 

Google AdWords Enhancements

Ad PerformanceDasheroo Google Adwords KPIs

You’ll now view a table that provides your AdWords KPIs at an individual ad level. For every ad: clicks, impressions, CTR, average CPC and Cost are displayed as KPIs for the given time period.

Video Performance  

The Video Performance insight is a quick snapshot of how your video ads are doing in the chosen time period. The overview insight shows high level stats like Impressions, Video Views, Video View Rate, Clicks, CPV, Cost, CTR. The insight also shows how these numbers have been trending in the given time period and gives you an indication of how your video ads have been doing.

Video Watch Rate

This multi-line insight will provide stats on the percentage of impressions where a viewer saw 25%, 50%, 75% and 100% of your video ad and how this trends over a period of time. This insight can be Dasheroo Google Video Views KPIsconfigured at an Ad Account, AdGroup, Campaign or individual ad level on your Google dashboard.

  • Watch 25% rate : Percentage of impressions where the viewer watched 25% of your video
  • Watch 50% rate : Percentage of impressions where the viewer watched 50% of your video
  • Watch 75% rate : Percentage of impressions where the viewer watched 70% of your video
  • Watch 100% rate : Percentage of impressions where the viewer watched 100% of your video

How cool is that? You’ll now be able to track video viewing KPIs on your dashboard.

New Filters

In addition to new insights we have now introduced the ability to configure your Google AdWords insight at the Ad Set, Ad Campaign or individual ad level. So in addition to the overall high level stats on your AdWords account, you can set up insights at a much granular level to see how a particular ad campaign or even an individual ad is performing. Simply add a new insight and configure it in the settings panel.

We’re planning on more releases in the coming weeks, happy dashboarding!

Track Our Startup: New Release Next Week + New Users!

We’ve got a lot going on at Dasheroo that we’re pretty excited about. We’re aiming to give you the best dashboard experience ever!

Release 27

All heads down on releasing a bunch of releases over the next few weeks. A few of the features include new Insights for Google Adwords, Facebook Ads and Instagram. We’re also getting ready to announce a new SendGrid integration plus a whole lot more.

We’ve actually released a few of these already “behind edge.” All that means to us is that it’s part of the live code so we can see that it actually works with our existing code, but users can’t see it yet until the rest of the release is ready to go.

Court our stud QA engineer and Nivi our awesome Product Manager have been killing themselves to get this out, thanks guys.

We’re hoping to get this live by next week, cross your fingers for us!

New Users!Dasheroo dashboard - SEO

We’ve been inching up the SEO scale for some pretty cool keywords. We use SEM Rush to track this. It’s pretty cool.

You can see from the image on the right that we’re in pretty good shape for Instagram keywords (page 1!) and climbing for “Twitter” and “KPI”. And they get a ton of search volume…woohoo!

Dasheroo dashboard feature requests

Our Zapier announcement continues to give us a ton of new users, and a lot of new integration requests. Check this out –> this was just in one hour. Alf has been BUSY!

Mimi our Sales Director is doing a killer job closing deals. She’s already at 6 deals for the month which we love. Dasheroo dashboard - Hot leadsAnd tons of leads have been showing up at our site. Check this out –> this was just in the last 5 days.

James has been busy with scaling our product so that it supports all of these awesome users and their dashboards!



Track Our Startup: Dasheroo’s New Dashboard Release is Live!

We finally got our software release for your dashboard live. Thanks to Josh, Nivi, James, Andrew & Court for an amazing job pulling this one over the finish line.

Here’s what  you can expect!

Export Any Dashboard to Google Drive

This is killer. You’ll be able to export any dashboard instantly as a PDF right into any folder in Google Drive.

This is great if you want to share your dashboards with your clients or your team. All in one place all the time.

Export a Dasheroo Dashboard to Google Drive

Simply go to Export, choose Export to Google Drive, connect your Google Drive account, choose a folder and click Export, it’s that easy! You’ll need to have upgraded to Grande or above for this feature.

Scrolling Insights

Scrolling insights for your Dasheroo dashboard

For insights like this one you can now scroll through your past posts!

We’ve been wanting this for a long time and we couldn’t be more excited about it. For those insights you want to see more information on, you can now scroll to see more posts. We’re adding this to the following insights:

  • Recent Posts (Twitter, Facebook, Instagram)
  • Highest Engagement Posts (Twitter, Facebook, Instagram)
  • Recently Sent Emails (MailChimp, more email marketing platforms to come!)

Insights Now Show Your Country Currency Code

If you track metrics that have a currency value it’s important for you to track your country currency. We’ve always given you the right “currency” but we’ve always had a US Dollar sign ($) in front of it. Now you’ll be able to report on your own country currency code in your metrics.

dasheroo dashboard: new release is live

Go to your Dasheroo account settings, click on Organization and simply choose your currency from the list. Then all of your dollar related metrics will appear with your chosen currency code.

Now that this release is done, more are lined up and on the way, so stay tuned!

5 Metrics to Track for Your Beginner Marketing Dashboard

You may not be new to marketing, but the idea of using a marketing dashboard could be foreign. But don’t be scared. Don’t let a lack of knowledge keep you away from this game changing tool.

As you setup your beginner marketing dashboard and begin to use it to your advantage, pay close attention to the following five metrics.

1. Email Marketing List GrowthDasheroo data dashboard - list growth

With the opportunity to generate a large return on investment, email marketing should be a big part of what you do.

The size of your list at the present time is not nearly as important as its growth. Use your marketing dashboard to track the growth of your list, striving to increase sign-ups month over month.

And it doesn’t matter what email marketing platform you use, they’ll all give you this data.

2. Social Media Engagement

From Twitter to Facebook to Instagram, there is more to social media than posting updates dasheroo data dashboard: social media engagementand waiting for something good to happen. You need to implement a strategy that boosts engagement.

For instance with Facebook engagement includes:

  • Liked
  • Shared
  • Commented
  • Clicked

Make sure your charts are going up and to the right and if it isn’t dig in and find out why!

3. Google Analytics UsersDasheroo data dashboard: Google Anaytics userss

Traffic, traffic, traffic. A big part of your online success is based on your ability to drive users to your website.

Sync your new marketing dashboard with your Google Analytics account to track users. This shows if your traffic is increasing or decreasing, while also lending data on how visitors are finding your website.

4. Social Media FollowersDasheroo data dashboard: Twitter Followers
Much the same as social media engagement, it’s important to understand how many people are following you on social media. Is your reach growing?

From day to day, from month to month, you can track your number of followers on each social platform. Positive movement is what you are looking for.

5. Ecommerce

Are you selling a product (or products) online? If so, accurate data can be the difference between success and failure. A marketing dashboard can help Dasheroo data dashboard: Ecommerceanswer questions such as:

  • Where are consumers coming from?
  • How much time are consumers spending on your website?
  • How many items are they buying at a time?
  • How much is the average consumer spending?

Whether you use Shopify, Infusionsoft, Hubspot, Stripe or Paypal you can easily access this data!

Experiment and Adjust

Your beginner marketing dashboard will not look the same for long. Once you understand what you can track, once you understand how this impacts your business, you can then begin to make changes.

The most important thing right now is getting started. Sign up for Dasheroo to learn more, it’s free!

Our New Push API is Live: Why Does It Matter to Your Dashboards?

We’ve been talking about our new PUSH API for a while now, Andrew one of our most amazing developers has been bustin’ it to get this going. For people that aren’t sure what that means in our case it’s when a user wants to “push” data into our nifty-looking charts and graphs. Why is this important? In 2015 there were 1,876 vendors represented across 43 categories in marketing technology alone let alone any other SaaS category! We simply don’t have the manpower to get data from all of them for your dashboards. But there are a lot of developers in the world that could do it.

Dasheroo Push API ImageWe’re starting off by enabling a single data point (say “revenue”) on a line graph (other charts to come!).

Where Would You Find It

Users can find the Push API from the insight library as a separate app provider tile, 

Once the insight is added to the dashboard, you’ll be given details about the URL where your data needs to be sent. Based on the data , the new insight on your dashboard will get populated.

How We’re Using Push API for You

In the coming weeks we’ll be using the Push API with a partner called Zapier. If you don’t know Zapier you should! You can go to them to do a ton of integrations with applications you use.

For example using Zapier you can have two apps you use talk to each other like:

  • Save your Eventbrite attendees into a Google Spreadsheet automagically.
  • Tweet posts from a Facebook page
  • Save Instagram photos to Dropbox

So out of the gate any application that has an “trigger” in Zapier you can bring data into a dashboard. Think Quickbooks, Zendesk, Asana and hundreds of others.

So look for a bunch of new integrations in a few weeks as we roll this out more.

5 Instagram Features To Put To Work For Your Business

In the early days of Instagram, the photo-sharing service was used primarily by individuals. This soon changed as businesses began to harness the power of the social media site.

As of September 2015, the Instagram community had reached more than 400 million users. With the company continually adding new features and functionality, its user base and reach is sure to increase in the years to come.

We try to keep a close eye on what all of our data source providers are doing here at Dasheroo. Since we provide business dashboards for our users, Instagram Analytics is a biggie when it comes to tracking how that application is doing for them. 

Over the past few months, Instagram has added a variety of features to improve the user experience. Here are five that deserve your attention:

Instagram Ads

Instagram rolled out the ability to connect your account to your Facebook account and use the Power Editor in Facebook to create, target and run ads on Instagram.

Ross Simmonds wrote a fantastic how-to article for Social Media Examiner. 

Much like Facebook you can drive traffic to you website, you can use video or you can get mobile app downloads. And you can use three types of ads: images, video and carousel ads like the one below.

Instagram carousel ads

Test it out for your business today!

Instagram Direct Improvements

A few months back, Instagram made a few key changes to Instagram Direct. The two most notable features included:

  • Threaded messages.
  • Ability to send content from your feed as a direct message.

Instagram Threaded Message feature

Much like Twitter you can include @-mentions to get noticed. So if you’re posting about something great and you want to get the attention of a person, a group or even a company this is a great way to do it!

Release 7.13 Adds 3D Touch Feature

The company rolled out this feature on December 8, 2015, and it has been a big hit from day one.

On your Android smartphone, for example, you can access all the 3D Touch features provided by the app, all without 3D Touch. By “long pressing” a thumbnail you will generate an expanded view of the image, including the ability to Share, Comment, and Like.

Instagram 3-d touch feature

This makes it super easy to increase engagement with your audience!


It’s (not) Hip to be Square

An update that many people consider the most important of 2015, the company announced that users could share photos and videos in landscape and portrait orientation, along with square posts. Cool especially if those friends in your posts keep getting cut out if you don’t take the picture in square mode! Annoying huh?

Instagram landscape feature

Now you can even use old pictures you may have taken in landscape or portrait (which is probably most of them) and expand posts on Instagram. At Dasheroo we’ve got a ton of great pictures we’d like to have posted, now it’s time!

Up until this update in August, square posts ruled the photo-sharing service. Now, it’s hard to ever imagine going back.


We’re going to cheat a bit on this one, as Boomerang is not exactly a new feature for Instagram. Instead, it is a standalone video app launched by the company. Simply put it stitches together photos to make a video. Pretty cool.

Instagram Boomerang feature

Instagram puts it best, saying that Boomerang “lets you turn everyday moments into something fun and unexpected.” If you love Instagram, this app may be one that deserves some space on your smartphone.

It’s another great way for you to engage followers with your business!

Are You Using it for Your Biz?

Now that you know how Instagram is getting better, it is time to take full advantage. If you need help tracking your Instagram success, sign up for a free Dasheroo account!

Track Our Startup: We Survived Dreamforce + On To Q4 Growth

Even though about 6 of us were rotating around a booth schedule and a bunch of meetings at Dreamforce we still managed to work on some serious new features.

Dreamforce ’15

We had a great Dreamforce event here in San Francisco, thanks to everyone who stopped by and said hey! Josh and I had an 8am speaking gig in the Marriott Marquis. We thought there would be crickets at that hour but it was standing room only, great job, Josh!

Pics of Dasheroo at Dreamforce 2015.

Four days just “might” be a bit long for a trade show but we tried to make sure we got the best of our spend on this show. For those of you who don’t know, we built a “component” for Dasheroo dashboards using Lightning App builder so you can get your Dasheroo dashboards right in your Salesforce account. Right now it’s only for mobile, but hopefully soon you’ll be able to get them right on your desktop instance of

Feedback from the show attendees to Dasheroo? People were pretty happy that there was an easy, lower-cost alternative to Domo, Tableau and Wave which was cool. Some businesses even said they use us alongside those more expensive products to get a quick snapshot of how the business is really doing, then they use those tools to drill into an issue in more detail. Nice, huh?

Bonus? James came up from our Austin office so it was awesome to see him. Since we’re a distributed company we don’t get to see our peeps face to face as often as we’d like, so it was great to all who came out for it. AND everyone donned their fancy new Chucks so we were pretty happy about that. Sorry about your blisters, Jenny!


On To Q4 growth

We’re going to focus pretty hard on growth for our business and that means rapid integrations, going deeper on some existing integrations and figuring out any triggers to get ya’ll happy about paying. We’re pretty jazzed to give the service for free but when you can get the value you need out of what we provide we hope you’ll pay a modest amount for your business dashboard.

We plan on getting the team together for a day in Austin next month. It’s going to be great to see everyone and get us all on the same page as far as the milestones we really need to be hitting. Can’t wait.

If you haven’t read my Startup Lessons Learned for last week it’s pretty cool: Your Weekly Ops Meeting, you might need to revisit it! I’ve also got an article on entitled: Help is On The Way: 5 Easy Things To Automate in Your Business.

We’ve got our monthly board meeting to get ready for next week and a ton of catching up this week so I’ve gotta run!

Track Our Startup: Dreamforce ’15 Countdown is ON

We’re in release heaven here in Dasheroo. In just a month we’ve released PayPal, Stripe, an iOS app plus a TON of under-the-hood much needed stuff that you don’t see but it makes the expectation you have the things should just work, happen.

Dasheroo's Dreamforce booth 2015.15 Days to Dreamforce 15 (#DF15)

We selected our booth (ok “pod”) right next to MixPanel and VistaPrint at’s annual event here in San Francisco! And you can bet we’re wearing our orange! We’ll be demoing something pretty nifty at DF15 so stop by if you’re there. You can get free expo hall passes here we’re told.

Upcoming Dashboards and Insights

We’re hoping to add to our ecommerce-billing-payments dashboards with a Shopify dashboard in the coming weeks. So those of you selling stuff and using this great tool for your shopping cart will be able to see your metrics.

We’re diving back into our Google Analytics Dashboards and coming up with insights for Google Analytics E-commerce Insights. We’re sticking with the question “how much am I making off of my marketing” dashboards. Following onto that will be Google Analytics Campaigns and Goals insights. Now you’ll be able to see right from Dasheroo if all of those efforts you’ve been working on are paying off in terms of sign ups or cold hard cash!

My new scintillating article is out entitled Who Are You? Why Ignoring Your About Page is a Terrible Idea and Janine wrote her new article, 3 Ways to Move Your SEO Needle.

Talk to you in a week for more of your business analytics updates!