Instagram Analytics: 3 KPIs to Focus On

In the early days of Instagram, this social media platform was often overshadowed by Twitter and Facebook. Those days have come and gone, as the photo-sharing social networking service is now a major player in this space. For this reason, a concentration on Instagram analytics is a must.

Consider the following (statistics courtesy of Instagram):

  • More than 400 million monthly actives.
  • 3.5 billion likes every day.
  • An average of 80 million photos shared every day.

So, what does all this mean? In short, you should be using Instagram as a marketing tool. As you develop a strategy for driving Instagram Analytics - Followerstraffic and increasing brand awareness, make sure you have a plan for tracking results and examining data.

Here are three data points to track:

1. Number of Followers

This is no different than other social media sites. The more followers you have the greater your reach.

At first, follower growth may be slow. But as long as you are seeing an upward trend, you should be happy with the results.

2. Highest EngagementInstagram Analytics - Highest Engagement Rate

What types of posts receive the most engagement? This includes both “likes” and “comments.”

Knowing the answer to this question allows you to create more targeted Instagram updates in the future. For example, you may find that your audience enjoys photos of your newest products. In this case, you want to focus more time and energy on these types of updates.

3. PostsInstagram Analytics - Posts

Instagram is not a social media platform you use today and revisit in a week or so. Regular updates, day in and day out, will increase your number of followers while also boosting engagement.

By tracking data related to each update, you get an inside view of what works, what doesn’t, when to post, and much more.

Final Word

With many of the top brands developing a strong Instagram marketing strategy, you should consider doing the same. This could give you a leg up on the competition. Just make sure you have a system in place for tracking your Instagram analytics.

P.S. Do you have your Instagram analytics dashboard yet? At Dasheroo it’s free!

New Facebook, Google, Stripe & Instagram Analytics Dashboards

We’ve been on a new release tear. Our Product Managers Nivi and Dharini working closely with our integrations team are on fire pushing out new integrations and insights for you to add to your dashboards and this one is far from a slouch! This time we went back to a few integrations to add more insights to our growing list of metrics we track: Instagram & Facebook Analytics, Google Analytics and Stripe.

Also many thanks to Court, our QA Manager who works tirelessly around the clock testing our code, especially when we have this many releases we’re juggling.

Facebook AnalyticsDasheroo dashboard: Facebook analytics for Reach Impressions

  • Reach broken down by Organic and Paid reach over time – This is great to see if your paid performance does better than your organic, then you can choose how to spend your marketing dollars.
  • ​Impressions, Reach and Engagement on one insight together – Instead of viewing each by itself it’s great to see them together.
  • Post Consumptions by Type – This insight can provide a measure of engagement beyond traditional engagement metrics such as likes, comments and shares. There are 4 types of consumptions –  link clicks, photo views, video plays and other clicks. Other clicks correspond to likes, comments or shares that generate stories.
  • Negative Feedback – The number of times people took a negative action by 4 types – hide clicks, hide all clicks, unlike page, report spam. You can view when you’ve been posting and how often and match if people are ‘dis’ liking your content and act accordingly.


Hashtag Performance

Track your #hashtag performance right in your Dasheroo dashboard.

Instagram Analytics

  • Hashtag Leaderboard – A leaderboard insight consisting of the top 12 hashtags you use based on the engagement to let you know how to use them in the future.
  • Compare Hashtag Performance – Choose and compare up to 5 hashtags (in the last 30 days) based on engagement metrics.
  • Highest Engagement Filters – A bar chart showing the top 5 Instagram filters you use in decreasing order of engagement.

Google Analytics

  • Enhance ‘Top sources by medium’ insight to include email and social sources – we just should had those included, our bad.


  • Revenue by product name/product description so you can tell immediately what’s flying off the shelf.


  • Failed Transactions – A table that shows the list of failed transactions along with the reason for failure within the given time period.

So what are you waiting for? Get in there and add them to your dashboards!

Track Our Startup: New Dashboards + New Data Sources Coming!

As you know we’ve had a ton going on this quarter already and it’s only the first week of February! We announced our Push API that went live last week. Check out our posts, they’re awesome and great for our growth and scale.

What’s Up Next?

  • Alerts – We’re so close getting this important feature over the finish line! You’ll get an alert when a threshold you set is reached!
  • Hubspot – This is a big one for us, we love the folks over at Hubspot. You’ll be able to get all of your important KPIs from Hubspot right in your Dasheroo dashboards.
  • Sendgrid – If you use Sendgrid for your transactional emails, we’ll provide you how they’re performing and how they’re being delivered.
  • Facebook Ads & Google Adwords – We’re revisiting our pay-for-performance partners to enhance those dashboards. More to come as we research.
  • Mixpanel – We’re in research mode here but we love this integration. We are avid users of Mixpanel so we want to make sure we nail it for everyone who uses this awesome product to track users around your site.

Isn’t that enough? No, we know it’s not. The list never ends. If you want to see insights from data sources you use regularly make sure you get them on the list.

Oh and I’m off the grid till next week (in Burma!) but on the grid enough that you’ll hear from me. Speaking of, how is it that “Burmese” people live in “Myanmar”? Should they not live in Burma? I sure think so;-)

Track Our Startup: Tracking Internal KPIs + Customer Success

What are we working on? What aren’t we working on is more like it! As for product features we’ve had a bunch of stuff in the hopper. If you recall just a few:

  • Competitor Dashboards – we’re very close with these, look for them in a week or so!
  • Google Campaigns and Goals
  • Hashtag tools for Instagram Analytics
  • Exporting a data dashboard to a PDF so you can send reports, we’ve seen this work on our test servers and it’s very, very cool.

Features Further Down the Road…

  • Always more integrations with more apps
  • Speaking of more integrations, we’ll be helping get outside developers developing dashboards of their own with our internal tools
  • Ability to have an ADMIN user manage multiple users for agencies and larger teams
  • The ability for you to build your own custom insights for your data dashboard!

Customer Success

Alf, our VP of Customer Success was tasked with documenting our user’s journey and all of the touch points we already do as well as all of the ones we need to add and change. When it’s in a nifty data visualization it’s so much more clear where there are opportunities and improvements to be made. He’ll be working closely with Jenny to refine it and start acting on all of the things to make the customer experience the best it can be.

Bring on the Traffic!

Traffic was a bit flat this week due to just 2 blogs and referral traffic down. It’s what you get when you don’t write content for two week. THAT won’t happen again :-).

Speaking of traffic, we’ve been working on a mammoth SEO project. What we do know here is that SEO is a journey, not a destination, that’s for sure. And since we have to deliver reporting on KPIs (Key Performance Indicators) for you, we need to do if for us too and traffic driven by SEO is a huge KPI for us to keep a close eye on. Thanks to SEMrush and Moz we’ll start to work on getting those search results and traffic to spike.

Mimi will be attending Constant Contact’s OneCon next week, it’s where Constant Contact Solution Providers and Formula 1 Austin TXAuthorized Local Experts from all over the world are invited to network and learn from each other, Constant Contact executives, and small business experts. Seems like a cool networking thang.

What was I thinking? The two days I planned for a company offsite in Austin (where half of our amazing team resides) is the day after Formula 1, Austin weekend! Way to go, John!

Ok, more next week. Don’t forget to watch out for this week’s Startup Lessons Learned. Should be “Don’t book a meeting in Austin the day after F1” LOL.