Today the topic is the meta description for your website. You probably have one and you might have relied on your web developer to give you one. Why is this important and why is letting your web guy do it for you? Cuz it’s the copy Google pulls into the organic result (see below.) Even though Google scans your page to make sure you’re not “keyword stuffing” your meta description, you need to have your keywords included and make sure you clearly say what you do! This way people won’t get confused when you pop up in their search. Got it? Do it.