Track Our Startup: Active Campaign + More Performance Upgrades

We’re still gearing up for a release hopefully in the next week with Active Campaign, some Google Analytics insights for your Google Dashboard and maybe a new billing tier. Stay tuned.

Customer Success

Alf our VP of Customer Success has set up a “Calendy” campaign where he sends email to our paying customers to see if they need any help with their onboarding experience. If you get an email from him and want to chat take him up on it it’s fun, just schedule a meeting based on when he’s available! Now he’ll be reaching out to people who have gone inactive to see if he can get them active with us again.

Better Performance

James our VP of Engineering worked on another round of performance fixes for dashboard loading. This is an extension of performance fixes he did two weeks ago. He’s addressing the amount it time it takes to load a new new data that comes in the dashboard. Speaking of James, he’s coming to San Francisco this month, always awesome to see him, he lives in Austin. More on our meetings later!

Since we have a bunch in the queue we’re focusing on potentially getting this performance stuff out first in the next few days before our integrations.Active Campaign Apps Marketplace

New Marketplace

We had an awesome meeting with Active Campaign speaking of new integrations. Apparently they are hearing  a lot of requests for Dasheroo. They seem excited to list us for their marketplace but not more excited than us! 

Ok, time to get back to it. Cheers!

New Release: New Google Sheets Feature + QuickBooks Online!

We’ve been talking about it and it’s finally here! Check out all of the new insights and dashboards Dasheroo has to offer.

New to Google Sheets Dashboard

Now you can track multiple KPIs on ONE chart in your dashboard, up to 5 in fact. So if you want to see how one metric is performing right alongside others, this is the way to do it.

Google Sheets multi KPI dashboard

QuickBooks Online (QBO)

We familiarized ourselves with yet another integration that we think is strategically important, QuickBooks Online! After all it is one of the leading small business accounting software packages out there. We already show you what’s happening with Sales and Marketing on your dashboards from a myriad of integrations, but tracking money out and revenue in for marketing and sales is also important. So to start we’re giving you three insights from QuickBooks to add to your Dasheroo dashboard.

  • Profit and Loss – View a trending line of income and expenses for your business in the given time period.QBO Income and Expenses Dasheroo dashboard
  • Customer Balance – View the amount owed by your customers broken down by due and past due.QBO Past Due Dasheroo dashboard
  • Income and Expenses – View your high level profit and loss details for the given time period.QBO Income & Expenses dashboard

What’s New?

Ever wanted to know what we’ve been working on right from within the Dasheroo application? I know, sometimes you’re too busy to get yourself to the blog…well we’ll get you there! Just click on “What’s New” in the app and you’ll see exactly what we’ve been up to.

Dasheroo - What's New Feature

More to come!

YouTube Analytics: Here’s What You’re Missing

As the number one video sharing website in the world, every marketing professional should have a YouTube strategy that drives traffic, increases engagement, and boosts brand recognition.

Here are some YouTube statistics that prove the power of this social platform:

  • YouTube has more than one billion users.
  • YouTube can be navigated in more than 75 languages.
  • More than half of all YouTube views are on mobile devices.

Some companies have dabbled with YouTube marketing in the past. Others, however, have ignored it altogether.

Regardless of your past experience and future goals, you should never overlook the power of reaching your audience via video.

And anything can be turned into a video can’t it? You can have a “how-to” video on setting up a tent, a recipe video for making apple pie, a video on the proper way to wash a dog and a video on how to grow tomatoes indoors, the possibilities are endless!

To ensure that your marketing strategy is trending in the right direction, it’s imperative to study your YouTube analytics data on a regular basis. In addition to basic data – such as the number of video uploads and views – there are other details that deserve your attention. Here are some you may have overlooked in the past:

YouTube Analytics: Watch TimeScreen Shot 2016-08-19 at 8.23.33 AM

Don’t focus all so much time on number of views that you overlook the importance of watch time. We define this as follows:

“The total time that users spent watching your videos, in minutes.”

Taking this one step further, if you find that your watch time spiked during a particular period, review your video library for a better idea of the cause.

For instance, How to Grow Tomatoes Indoors During the Winter had 239,000 views. It would be great to know if there was a spike in watch time one year after he posted it. Then he could look to Google Analytics to see what site may have mentioned him to drive more traffic to his video.

You can look at your Dasheroo “Most Viewed Videos” dashboard to uncover the answer. From there, you’ll want to spend more time and money marketing that particular video.

YouTube Analytics: EngagementScreen Shot 2016-08-19 at 8.23.47 AM

This means something different on every social platform. With YouTube, focus on the following:

  • Shares
  • Comments
  • Likes (and dislikes)

For our tomato video our host would want to know if people are liking it, commenting on his content and sharing it with their friends and followers. If he used Dasheroo he could tell quickly what is going on with his video and see that he has a ton of thumbs up, a few thumbs down and the overall number of comments he’s getting. You can also see if you look at his comments he often replies to people asking questions. That sparks more engagement.

YouTube Analytics - How to grow tomatoes indoors

So when engagement begins to pick up, keep the momentum by jumping in on the action and respond to comments. Along with this, you can produce similar videos (since you already know they interest your audience).

So…

When it comes to YouTube analytics, you’ll never be hurting for data. While you focus on the basics, don’t overlook the more advanced details (see above) that can help you tweak your marketing strategy for better results.

Track Our Startup: Up Next? Google Sheets & Quickbooks Online

social media examiner article: track KPIs in a dashboardThanks to a HUGE mention in a Social Media Examiner article entitled: How to Monitor Multiple Social Media Metrics in a Single Dashboard, we got hundreds of users, a ton of quality leads (Mimi had 8 demos yesterday!) and we’re half way to our new customer goal and it’s only the 10th. Thanks Brandon Olson! He’s the Content Marketing Manager at AWeber, one of our email marketing partners.

UP Next?

Josh and Nivi have been working with James and our developers closely to gear up for our next release which will probably include a bunch of Google Sheets improvements. This will be great to add more metrics to a Google Dashboard along with Google Analytics KPIs and Google Adwords KPIs. We’re also working on a whole new integration with … Quickbooks Online! More on that as we finish up development but it’s going to be cool, very cool.

After that one of our most requested integrations will be released and that’s Active Campaign. For those of you who don’t know them they’ve got a killer marketing automation product which includes email marketing and CRM.

 

Nivi is going to spent this week looking at the Microsoft Excel API. Even though we’re huge Google Sheets users, there’s a ton of you who still heavily use Microsoft. Sigh.

Austin Food Truck: Muy Delicious

There’s Chef Rabin of Muy Delicious!

Austin Food Truck!!

Our own Director of Sales Mimi and her husband have opened up an awesome FOOD TRUCK in Austin called Muy Delicious and boy does it live up to its name. Food trucks are popular there, all kinds of amazing chefs have opened them. What to eat? The Giddy Up’s Burger is to die for, the chicken Rich Ranch Tacos are amazing and My Butler’s Boneless Chicken Wings are a must-eat. If you’re in Austin on Manchaca Rd., you need to stop.

Bye for now!

Social Media Examiner: Monitor KPIs In a Single Dashboard!

Social Media Examiner: Set Up a Single Dashboard to track KPIsWe just got HUGE ink in a great article from Social Media Examiner and we couldn’t be more excited. It’s all about tracking KPIs from a single spot. It’s an awesome read: How to Monitor Multiple Social Media Metrics in a Single Dashboard.

Writer Brandon Olson who is the Content Marketing Manager at AWeber, one of the world’s leading email marketing providers, walks you through how to choose the right tool for your business (so yes our competition is in there, we like them!) how to connect Facebook, Twitter, Pinterest, Instagram and LinkedIn social media KPIs.

And it’s not a surprise Brandon also talks about how to tie in Google Analytics KPIs as well as an email marketing dashboard.

Also check out his other Social Media Examiner article: How to Generate Leads With Social Media Quizzes

Which Marketing KPI is Most Important to Your Business?

Is one marketing KPI more important to your business than the rest?

This may not be an easy question to answer, but it’s one that you should address (if you have yet to do so).

Maybe you’re most interested in organic traffic. Or maybe social media is more your thing. Regardless, you need to understand which KPIs have the biggest impact on your business.

For those who have yet to answer this important question, here are several KPIs to keep an eye on:

1. Organic Traffic

The primary goal of any business, as it relates to inbound marketing, is to generate as much organic traffic as possible.

Tracking this means keeping a close watch on a bunch of things, such as:Screen Shot 2016-07-20 at 9.21.28 AM

  • Total traffic.
  • New and returning users.
  • Sessions by device type.
  • Top sources by medium.
  • Top pages.

This marketing KPI should never be overlooked.

2. Social Media

While some companies devote time, money, and resources to every available social media platform, others focus on the one or two that have the biggest impact on their business.

For example, Instagram continues to grow in popularity. If this social media platform is important to your business, you can track KPIs such as:

  • Number of followers.
  • Highest engagement.
  • Posts.

Tip: check out this article on Instagram KPIs to learn more.

3. Sales OpportunitiesScreen Shot 2016-07-20 at 9.26.46 AM

Sales and marketing go together hand in hand, so it only makes sense to track KPIs associated with both areas of your business.

Is there anything better than seeing an increase in the number of sales opportunities in your pipeline?

This KPI should not be ignored, as it shows if your marketing strategy is generating the the results you’d expect.

In The End…

If you have yet to decide which marketing KPI is most important to your business, now’s the time to do so. There is a good chance that one of the three we discussed above will continue to impact your business well into the future.

P.S. Dasheroo can help you find and track every imaginable marketing KPI. Learn more and get started for free!

3 Things a Google Dashboard Can Teach You About Your Business

There is more to Google than its high powered search engine. Through the use of Google Analytics, you can gain a better understanding of your business.

With a Google dashboard in place, it’s easy to:

  • Track the data that’s most important to your business.
  • Understand your audience.
  • Make positive changes on the fly.

Taking this one step further, let’s examine three things a Google dashboard can teach you about your business:

1. Top Traffic Sources

Are you getting most your traffic from the search engines? How about social media? What about email marketing?

Once you setup a Google dashboard, you can answer all these questions in real time. Subsequently, you can adjust your approach to get the most out of each traffic source.

Dasheroo Google Dashboard Pages

For instance if you saw you were getting a ton of traffic from Organic Search (which you don’t pay for) then why not dig deeper to find out what keywords are driving your results and develop more content around those keywords.

If you see that referral sessions are driving a ton of traffic then dig in to see which referrals are converting the most.

2. Are You Reaching Your Goals?

One of the coolest features of Google Analytics is the ability to set and track goals. In short, this allows you to measure how often users complete a specific action, such as:

  • Destination
  • Duration
  • Event
  • Pages per session

Don’t shy away from setting goals related to website traffic. And if you’re going to do this, be sure to track your progress with a Google dashboard.

Dasheroo Google Dashboard: Google Goal Completions

Set a goal for how people sign up for your service or how many complete a sale. Then compare that to your sign up or sales data and make sure it all jives!

3. Most Popular Content

It’s imperative to understand the type of content that interests your audience. A Google dashboard can provide you with this insight. Here’s an example:

Screen Shot 2016-07-13 at 11.35.33 AM

These pages aren’t among our most popular, so we may want to think about updating them in the future to attract more visitors and better suit our audience.

Conversely digging into your popular pages may make you install a pop-up to get a user to join your list. You may want to include a popular product that a visitor buys along with the product on the page they’re visiting. This way you increase your average order size and ultimately your conversion rate.

When you understand what’s driving the most visitors to your site, you can use this to create more targeted content in the future.

Final Thoughts

Even if you’ve had great success without the use of a Google dashboard, don’t continue to put this on the back burner.

Regularly reviewing dashboard data can teach you a lot about your business.

P.S. If you’re looking for a Google dashboard provider, give us a try!

New Release: Why You Might Need a Push API to Track KPIs

Dasheroo Push API for tracking internal KPIsOk, this won’t take too long to sink your teeth into why the Dasheroo Push API might be just the thing you need to keep track of ALL of your KPIs in one dashboard.

And if you’re a Dasheroo user we know you love using Dasheroo to connect to the dozens of apps we integrate with. But we know you might have other custom data that you also need to have visibility into on your dashboard.  If so, the Dasheroo Push API can help out.

What’s a Push API?

Push API is a powerful way to connect any internal data to Dasheroo and convert your data into useful visualizations on your dashboard right alongside all of the other KPIs you’re tracking from Google Analytics, Facebook and perhaps Shopify!

So for instance you might want to track KPIs for:

  • Your internal sales system so you can see how any social media is working to drive sales
  • Your internal sales system so you can see if there are any discrepancies with your PayPal, Shopify, or Stripe sales.
  • Your number of new customers from your internal systems
  • Error tracking on your website or database

On top of this you want your stats updated FAST and furiously. And you can have your KPIs updated new (starting from 0) each day or have them continuously updated. Cool huh?

Currently Dasheroo has users users who’ve created dashboards that combine Push API insights with a selection of over 500 current insights we offer from 35 applications. But we also have users who’ve created Push API-only dashboards and are using Dasheroo as a pure visualization tool. Obviously we’re happy to support any and all users!

Setting up the Push API for your business is simple; all you need to do is send the data you want to visualize to a unique URL provided by Dasheroo and we will take care of the rest.

How to set up the Dasheroo Push API.  

P.S. Looking for even more ways to get custom data into your dashboard? Check out our Zapier integration!

Here’s a Great Example of a Google Dashboard

Google is the king of free tools for marketing professionals. For example, we love the functionality and power of Google’s Keyword Planner. This is a tool we use day after day, and it’s really helped us take our business to the next level.

A Google dashboard is a great way to better understand your business. From traffic to advertising budgets to goals, the amount of data is never-ending.

If the time has come to create your first Google dashboard, here are three elements to include:

Google AdWords

If at any point you decide to spend money on AdWords advertising, it’s essential to track your results down to every last penny. And you want to track the ‘top of the funnel’, that is how much traffic your driving to your website to evenutally…convert.

Answer questions such as:

  • How much are you spending every day?
  • Which keywords are converting best?
  • What is your ROI?

It’s easy to spend money on AdWords. It’s not as easy to make money. By tracking data and results, you increase your chance of success.

Google Analytics

How do you know how much traffic your website is receiving? Do you understand your top traffic sources? What about your most visited pages?

At Dasheroo, we don’t spend money on Google Adwords (yet) but we do track exactly how many Sessions we get, how many users are responsible for those sessions.

On the dashboard below we include Google Users numbers so we can see how many new users vs. existing ones we get. We also use the “notes” feature so everyone is on the same page for what our conversion rates are.

Dasheroo Google Dashboard - Google Analytics

These are the types of questions you can answer by integrating Analytics into your Google dashboard.

Information like this will change the way you do business.

Google Sheets

Here’s what Google has to say about Sheets:

“With Google Sheets, you can create, edit, and collaborate wherever you are. For free.”

What more can you want? You can leave Excel spreadsheets in the past, instead relying on Sheets to create and collaborate. Through secure cloud storage, you can access all of your sheets from anywhere in the world, with any device.

At Dasheroo on our Google Dashboard you’ll find a ton of great KPIs we track.

We want to look at where we are to goal (we use Dasheroo’s countdown insight) and what our conversion rates are.

Dasheroo Google Dashboard - Google Sheets

Google Ecommerce

This is the ‘bottom of the funnel’ if you’re selling retail. You can track exactly how much you sold from all of that traffic you drove using Google Adwords (or not!)

At Dasheroo since we sell based on monthly subscriptions we use Stripe. However we put that information into a Google Sheet so we can track it all on one Google Dashboard. For us FTC means First Time Customer so we’re pretty happy we got to 100%!

Dasheroo Google Dashboard - Google Ecommerce

Final Thoughts

At Dasheroo, we have long been a fan of Google’s many free tools. Furthermore, we want all our clients to realize what these tools can do for them. That’s why we have put so much time into helping you create the perfect Google dashboard! Get yours for free at Dasheroo!

5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?