Social Media Examiner: Monitor KPIs In a Single Dashboard!

Social Media Examiner: Set Up a Single Dashboard to track KPIsWe just got HUGE ink in a great article from Social Media Examiner and we couldn’t be more excited. It’s all about tracking KPIs from a single spot. It’s an awesome read: How to Monitor Multiple Social Media Metrics in a Single Dashboard.

Writer Brandon Olson who is the Content Marketing Manager at AWeber, one of the world’s leading email marketing providers, walks you through how to choose the right tool for your business (so yes our competition is in there, we like them!) how to connect Facebook, Twitter, Pinterest, Instagram and LinkedIn social media KPIs.

And it’s not a surprise Brandon also talks about how to tie in Google Analytics KPIs as well as an email marketing dashboard.

Also check out his other Social Media Examiner article: How to Generate Leads With Social Media Quizzes

3 Unique (And Useful!) Ways to Use a Social Media Dashboard

Through the use of a social media dashboard, you can learn a lot about your business can’t you?

How much traffic are you generating from social media sites?

Which platforms are sending you the most qualified visitors?

These are just a couple of the many questions you can answer with the right marketing dashboard in place.

For those who have never used a social media dashboard, for those who want to spend more time on this in the future, here are three unique strategies to put to good use for your business.

1. Track Your Competition

Regardless of your industry, it’s safe to assume that you have quite a few competitors. We know we do!

It would be in your best interest to keep a close watch on your competition, including how they are performing on social media. By doing so, you can ensure that you are always one step ahead.

Here is an example of a social media dashboard that compares the growth of Dasheroo’s Facebook and YouTube vs. Geckoboard’s. Looks like both of us have to pump up our YouTube activity!

Dasheroo social media dashboard - Competitor tracing

2. Engagement

When it comes to social media data, some numbers are more important than others depending on your business. But usually across the board it’s imperative to pay close attention to engagement, as this shows that your audience is truly interested in what you have to say.

For example, Check out Dwight The Pup’s engagement rate on June 18 on our Dasheroo dashboard below, then look at what post drove it, more like that please!

Dasheroo Social Media Dashboard - Engagement on Facebook

3. Facebook Ads

If you want to push your Facebook reach to the next level, it may be time to run some ads and Facebook makes it not only easy, but cheap!

This is something we’ve discussed in the past, such as in our recent post on how to test Facebook ads.

With a social media dashboard, you can track a variety of data such as:

  • Impressions
  • Clicks
  • CTR (click-through-rate)
  • Actions (an action doesn’t have to be a click, it can be a “like” or “share as well)
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action

Dasheroo Social media dashboard - Facebook Ads

Now that you have a few ideas on how to use a social media dashboard, it’s time to get started. We’d love for you to give Dasheroo a try!

Track Our Startup: Bug Fixin’ Your Business Dashboards

Dasheroo Engineering list of to-dos - KPIsAt Dasheroo we’ve been a bit busy getting ready for our next business dashboard release, and cleaning up after our last one, a theme you keep hearing over and over but that’s the life of a SaaS software company isn’t it?

Gone Fixin’

As with any software release there are usually a set of bugs that need fixing; bugs that were never expected but now irritate the
helloutta the masses. That’s what our product and engineering team has been working on since our mammoth release of SendGrid, Google AdWords and the Push API.

James and his team have started to go down a pretty gnarly punch list of things that need doing. You can see that it’s quite extensive. The most important one is Make dashboards load faster. Much faster. Dasheroo business dashboards: Google Analytics

So that’s what we’ve been working on, along with doing research at some next nifty integrations for your business dashboards, Quickbooks being one of them! Stay tuned on that one.

Where Are New Users Coming From?

Google drives the lion’s share of traffic for us here at Dasheroo. And since we are doing a small amount of advertising to drive leads for sales Facebook is a great source of leads that want business dashboards. You should know that Facebook runs your ads on the Facebook Audience Network. It’s basically Facebook serving ads on third party sites at a pretty low cost. For some it’s great since it’s a low cost, for us it was serving a ton of mobile ads and we weren’t getting a conversion.

Zapier continues to be a very active hose for new users and we launched with them the end of May. If you haven’t checked out all of the great things you can put on your dashboard do it!

Dasheroo business dashboards feedbackUser Feedback

We’ve been getting a ton of great feedback, users telling Alf what they want on a daily basis. Keep them coming in the door, we choose by how many requests we’re getting! Just a sample of a few on a given day –>

Cheers, John.

 

New Release: Why You Might Need a Push API to Track KPIs

Dasheroo Push API for tracking internal KPIsOk, this won’t take too long to sink your teeth into why the Dasheroo Push API might be just the thing you need to keep track of ALL of your KPIs in one dashboard.

And if you’re a Dasheroo user we know you love using Dasheroo to connect to the dozens of apps we integrate with. But we know you might have other custom data that you also need to have visibility into on your dashboard.  If so, the Dasheroo Push API can help out.

What’s a Push API?

Push API is a powerful way to connect any internal data to Dasheroo and convert your data into useful visualizations on your dashboard right alongside all of the other KPIs you’re tracking from Google Analytics, Facebook and perhaps Shopify!

So for instance you might want to track KPIs for:

  • Your internal sales system so you can see how any social media is working to drive sales
  • Your internal sales system so you can see if there are any discrepancies with your PayPal, Shopify, or Stripe sales.
  • Your number of new customers from your internal systems
  • Error tracking on your website or database

On top of this you want your stats updated FAST and furiously. And you can have your KPIs updated new (starting from 0) each day or have them continuously updated. Cool huh?

Currently Dasheroo has users users who’ve created dashboards that combine Push API insights with a selection of over 500 current insights we offer from 35 applications. But we also have users who’ve created Push API-only dashboards and are using Dasheroo as a pure visualization tool. Obviously we’re happy to support any and all users!

Setting up the Push API for your business is simple; all you need to do is send the data you want to visualize to a unique URL provided by Dasheroo and we will take care of the rest.

How to set up the Dasheroo Push API.  

P.S. Looking for even more ways to get custom data into your dashboard? Check out our Zapier integration!

3 Reasons to Regularly Review Facebook Analytics Data

Are you in the habit of regularly reviewing Facebook analytics data? If so, this is something that will continue to work in your favor well into the future. But if not, now is the time to make a change.

Just the same as other social networks, such as Instagram, there are reasons why you should keep a close watch on Facebook analytics data. Here are three of the best:

Dasheroo Facebook Analytics1. To Track Engagement

This includes the following:

  • Clicks
  • Shares
  • Likes
  • Comments

Engagement is a must, and you want to see all four of these metrics increasing with time. Taking this one step further, pay attention to the type of posts that receive the highest level of engagement. This will help you create more targeted content in the future.

Questions are always a good engagement mechanism, especially if they’re interesting! Videos are also a must for engagement on Facebook.

Dasheroo Facebook analytics2. To Better Understand Your Facebook Audience

It’s one thing to track engagement and notice a positive trend. It is another thing entirely to have a firm grasp of your audience. This means focusing on details such as:

  • Gender
  • Top languages
  • Top cities
  • Top countries

For instance if you see that you’re surprisingly getting more customers from a location you thought you wouldn’t you might want to target a Facebook ad campaign to people in that location to get more customers.

How much do you know about your Facebook audience? How are you using this data to your advantage?

3. To Improve Facebook Ads PerformanceDasheroo Facebook Analytics dashboard

Through the use of Facebook analytics, you can gain insight into the type of content that performs best. As a result of your findings, it becomes easier to create Facebook ads that increase reach and engagement.

If you plan on spending money on Facebook ads, you might as well get the most bang for your buck. This starts with reviewing analytics data.

You’ll want to see what type of ads get you the most clicks and impressions. For instance you can test different images on the same ad. Facebook will then serve up the ad with the image that gets the most engagement. Then you can turn the other ads off and test against it. Pretty cool huh?

Final Word

There are more than one billion people active on Facebook, but the majority don’t pay any attention to analytics data.

As you spend more time tracking, reviewing, and comparing this information, your opportunity for success goes through the roof. Could this be just what your business needs?

5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?

5 Metrics to Track for Your Beginner Marketing Dashboard

You may not be new to marketing, but the idea of using a marketing dashboard could be foreign. But don’t be scared. Don’t let a lack of knowledge keep you away from this game changing tool.

As you setup your beginner marketing dashboard and begin to use it to your advantage, pay close attention to the following five metrics.

1. Email Marketing List GrowthDasheroo data dashboard - list growth

With the opportunity to generate a large return on investment, email marketing should be a big part of what you do.

The size of your list at the present time is not nearly as important as its growth. Use your marketing dashboard to track the growth of your list, striving to increase sign-ups month over month.

And it doesn’t matter what email marketing platform you use, they’ll all give you this data.

2. Social Media Engagement

From Twitter to Facebook to Instagram, there is more to social media than posting updates dasheroo data dashboard: social media engagementand waiting for something good to happen. You need to implement a strategy that boosts engagement.

For instance with Facebook engagement includes:

  • Liked
  • Shared
  • Commented
  • Clicked

Make sure your charts are going up and to the right and if it isn’t dig in and find out why!

3. Google Analytics UsersDasheroo data dashboard: Google Anaytics userss

Traffic, traffic, traffic. A big part of your online success is based on your ability to drive users to your website.

Sync your new marketing dashboard with your Google Analytics account to track users. This shows if your traffic is increasing or decreasing, while also lending data on how visitors are finding your website.

4. Social Media FollowersDasheroo data dashboard: Twitter Followers
Much the same as social media engagement, it’s important to understand how many people are following you on social media. Is your reach growing?

From day to day, from month to month, you can track your number of followers on each social platform. Positive movement is what you are looking for.

5. Ecommerce

Are you selling a product (or products) online? If so, accurate data can be the difference between success and failure. A marketing dashboard can help Dasheroo data dashboard: Ecommerceanswer questions such as:

  • Where are consumers coming from?
  • How much time are consumers spending on your website?
  • How many items are they buying at a time?
  • How much is the average consumer spending?

Whether you use Shopify, Infusionsoft, Hubspot, Stripe or Paypal you can easily access this data!

Experiment and Adjust

Your beginner marketing dashboard will not look the same for long. Once you understand what you can track, once you understand how this impacts your business, you can then begin to make changes.

The most important thing right now is getting started. Sign up for Dasheroo to learn more, it’s free!

Why a Social Media Dashboard is Imperative to Your Business

We all know that social media is not a fad, it’s here to stay and stay for a long time. Consider this nugget of information from the Pew Research Center: as of January 2014, 74% of online adults use social networking sites.

As a business owner or marketing pro, you should never overlook the power of social media. From Twitter to Facebook to LinkedIn, there are a variety of platforms that deserve your attention.

It’s easy enough to use social media. After all, it only takes a couple minutes to Tweet and post an update to Facebook. But that’s not a sound social media marketing strategy. You need to dig much deeper. You need to understand why a social media dashboard is imperative to your business.

Screen Shot 2016-01-22 at 11.34.25 AM1. Keep an Eye on Your Channels

Have you noticed your Twitter follower count increasing month over month? Are you wondering why you aren’t achieving the same traction on Facebook?

With a social media dashboard, you can keep a finger on the pulse of your growing channels and more importantly those that need more attention.

Your social media channels should always be growing. This is a positive sign for your business.

2. Know what Type of Content Your Audience LikesScreen Shot 2016-01-22 at 11.34.50 AM

You can post as much as you want to social media, but none of this matters if your engagement is subpar.

Let your social media dashboard show you what type of content your audience likes. Focus on the posts with the highest engagement rate, as these are the ones generating the most interest.

Once you know what your audience enjoys, you can tweak your strategy to publish similar content in the future.

3. Track Your TrafficScreen Shot 2016-01-22 at 11.37.56 AM

Just the same as engagement, it’s important to track the amount of traffic generated through social channels.

In addition to overall traffic in Google Analytics, break this down to see which channels are most effective in terms of driving visitors to your website. This data will allow you to accordingly adjust your content creation and posting strategy.

Shortly after implementing a social media dashboard you will be faced with more data than you ever thought possible. And there is nothing better than that!

P.S. Get a free social media dashboard from Dasheroo, it takes minutes!

Startup Lessons – Mobile Strategy: Acquisition or Engagement?

Scott Adams DilbertMy co-founder and VP of Product Josh and I were meeting with a senior person at Google last week, discussing ways to can work together to add value to Google users (i.e. just about everyone in the world!)

The 3-hour meeting covered a lot of topics and potential opportunities. It’s really more of a matter of WHERE do you focus – Chrome Store, Google Play, Add-on Gallery, Apps Marketplace, Android for Work, you get it.

So when we were on the topic of Android for Work, Google’s new initiative to build a huge marketplace for mobile apps for the enterprise, one question he asked was obvious: “At Dasheroo, what’s your take on your goals for mobile? If you had to choose one, is it a growth or engagement play?”

Josh and I simultaneously replied: “Engagement. Folks start on the desktop, build their dashboard and then check on their KPIs when they’re on the go.”

And that is currently true. But it also uncovered an opportunity in our approach to developing a sound mobile strategy. Mr. Google shared some stats with us on the growth of mobile search that is resulting in an action, an install, you name it, right from a mobile device. And it’s impressive growth (sorry, held to secrecy on the exact number).

Android for Work isn’t going to be our #1 focus, it’s a very enterprise-focused offering right now and we’re not ready yet. But on the drive back to San Francisco, Josh and I got to talking more about how to engage non-users when they access us via mobile.

Currently, we serve up a responsive view of our website. Sure, you can sign up for an account by filling in a couple fields, but the mobile and mobile app experience is read-only. That’s a start and satisfies most current users, but with the number of mobile searches approaching (% here) we’re soon going to be leaving money on the table!

By the time we got from San Mateo to ‘Frisco, we had a new plan roughed out: any new user (i.e. not current Dasheroo users) who hits our website from a mobile device should get a unique experience that makes it easy to add one KPI: “Add your #1 KPI now!” At least in the near term, it’d be a mountain to climb to expect a  new user to build an entire dashboard with 10-12 Insights, so why not tap into the sense of immediate gratification and simplify more by offering social signup.

If our user uses their Google account, pop the Google Analytics Total Sessions Insight; a nice, single metric report that is the most popular Insight we offer. Or if they select to signup with Facebook, immediately return the one of the most popular Facebook analytics insights, Facebook Engagement? It’s informative and easy to view on a smaller screen. And if they want to add more right then? Go to town! But at least this quick win helps both sides of the coin – growth of accounts via mobile and immediate engagement.

Hey, at Dasheroo we have a lot of priorities in the hopper right now, so we need to execute on those before jumping onto this one, but it is a priority.

What’s your approach to using mobile as mainly a growth (acquisition) or engagement play? Let me know!

Track Our Startup: We Survived Dreamforce + On To Q4 Growth

Even though about 6 of us were rotating around a booth schedule and a bunch of meetings at Dreamforce we still managed to work on some serious new features.

Dreamforce ’15

We had a great Dreamforce event here in San Francisco, thanks to everyone who stopped by and said hey! Josh and I had an 8am speaking gig in the Marriott Marquis. We thought there would be crickets at that hour but it was standing room only, great job, Josh!

Pics of Dasheroo at Dreamforce 2015.

Four days just “might” be a bit long for a trade show but we tried to make sure we got the best of our spend on this show. For those of you who don’t know, we built a “component” for Dasheroo dashboards using Lightning App builder so you can get your Dasheroo dashboards right in your Salesforce account. Right now it’s only for mobile, but hopefully soon you’ll be able to get them right on your desktop instance of Salesforce.com.

Feedback from the show attendees to Dasheroo? People were pretty happy that there was an easy, lower-cost alternative to Domo, Tableau and Wave which was cool. Some businesses even said they use us alongside those more expensive products to get a quick snapshot of how the business is really doing, then they use those tools to drill into an issue in more detail. Nice, huh?

Bonus? James came up from our Austin office so it was awesome to see him. Since we’re a distributed company we don’t get to see our peeps face to face as often as we’d like, so it was great to all who came out for it. AND everyone donned their fancy new Chucks so we were pretty happy about that. Sorry about your blisters, Jenny!

 

On To Q4 growth

We’re going to focus pretty hard on growth for our business and that means rapid integrations, going deeper on some existing integrations and figuring out any triggers to get ya’ll happy about paying. We’re pretty jazzed to give the service for free but when you can get the value you need out of what we provide we hope you’ll pay a modest amount for your business dashboard.

We plan on getting the team together for a day in Austin next month. It’s going to be great to see everyone and get us all on the same page as far as the milestones we really need to be hitting. Can’t wait.

If you haven’t read my Startup Lessons Learned for last week it’s pretty cool: Your Weekly Ops Meeting, you might need to revisit it! I’ve also got an article on Business.com entitled: Help is On The Way: 5 Easy Things To Automate in Your Business.

We’ve got our monthly board meeting to get ready for next week and a ton of catching up this week so I’ve gotta run!