5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?

New Release: Export Your Dasheroo Business Dashboard

Fun data export imageWe’ve been working on this for some time now, it’s not an easy problem to solve, but today we launched the ability to download your amazing-looking business dashboard right into a PNG or a PDF. This feature is now available for all Grande users and above.

The dashboard export feature is available on all Dasheroo paid plans and it can be found within the “Share” section at the top of your dashboard. Just click the Export Dashboard option and you’ll be able to export your dashboard!

Screenshot of Dasheroo's PDF PNG export

Now you’ll be able to take your dashboard with you offline or present it to a boss or client!

Dasheroo's PDF export feaature.

Now get into your Dasheroo business dashboard account and start exporting!

YouTube Analytics: 5 Metrics You Need to Track For Success

Earlier this year, we launched our YouTube analytics feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1. Video ViewsDasheroo's YouTube Videos Viewed dashboard

Hands down, this is the most important piece of data in regards to YouTube analytics.

Tracking the number of views for each video allows you to:

  • Understand which types of videos elicit the best response.
  • Focus on the topics that are of most interest to your audience.
  • Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2. Likes and DislikesDasheroo's YouTube Recent dashboard

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3. Activity Breakdown

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining Dasheroo's YouTube total activity dashboardyour activity over a period of time, such as one week, focus on these metrics:

  • Total videos
  • Total subscribers
  • Total views
  • Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4. Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time.

As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5. Engagement

We mentioned this in passing above, but it’s well worth diving into. Engagement isDasheroo's YouTube engagement dashboard broken down into four distinct categories:

  • Likes (dislikes)
  • Shares
  • Comments
  • Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views.

What other type of YouTube analytics are critical to your success?

Rebar Business Builders: Getting The Most From Your Data Dashboard

It’s awesome when anyone finds value in what Dasheroo provides, an easy way to track your business analytics on your data Rebar Business Builders logodashboard; plain and simple. And when someone goes as far as to write up an awesome blog post about that value we’re even more floored.

Bill Brelsford, CEO of Rebar Business Builders strikes again and he’s all about how to analyze data for your business to grow. His first post Building Your Business Dashboard was spot on! This new one entitled Getting The Most Out Of Your Dashboard nails it!

He talks about our Google Sheets dashboard – it is pretty powerful because you track things in spreadsheets all day and we make it simple for you to view charts, graphs and funnels!

One of his quotes is my fave: “When setting up and using your dashboard, make sure you are looking out the windshield more than the rear view mirror.” Or, sure look at what happened in the past, but figure out what should happen in the future!

Read it and if you need help with your KPIs talk to Bill!

How To Customize Your Dasheroo Data Dashboard

Dasheroo's Survey Monkey dashboardRecently we sent out a survey (using our friends over at Survey Monkey) to find out why people like us, what they don’t like and
what they don’t know about Dasheroo. We were happy to get your feedback and we learned a ton from it. In fact we tracked how many responded right in our Dasheroo Survey Monkey dashboard!

What we did learn was that a large number of you didn’t know you could actually re-size each of your insights that make up a dashboard. Also many of you didn’t know you could move the insights around on the dashboard grid to customize it to your liking.

So here is a very short 1-minute, 38-second video of how you go about doing it.

If you don’t want to watch the video, to resize your insights simply click on the lower right-hand corner of the insight and drag it to the size you’d like it to be.

Dasheroo: Re-sizing an insight on your data dashboard

To re-arrange insights on a dashboard simply click on the top bar of the insight and simply drag it to where you’d like it to be. The rest of your insights will automatically move to make room for it so you may have to move them to your desired location as well.

Dasheroo: Rearranging insights on your data dashboard.

For instance at Dasheroo, we like to see our sign ups right next to our Google Sessions to keep an eye on any trends.

Dasheroo's own data dashboard

There you have it, a simple way to resize your insights and rearrange your Dasheroo data dashboard!

Dasheroo Data Dashboard: How To Spot Correlations

We make it pretty easy to spot trends on your Dasheroo data dashboard. Then you can drill into the native application to get more data. The more insights you have on your dashboards, the more data you have at your fingertips to spot these trends.

We look at our KPIs (Key Performance Indicators) side by side on our dashboards. In this particular dashboard in a given time period you see that on September 10 we got a spike in Google Sessions.

Screen Shot 2015-09-27 at 3.41.18 PM

Then we looked at the next insight on our dashboard and we saw Referral traffic (in green) had a little spike too.

Dasheroo Data Dashboard: Google Analytics

Finally our eyes went over to our Social Sources insight and voila, Hacker News is the culprit!

Dasheroo Data Dashboard: Google Analytics Social Sources

So it’s pretty easy to see some correlating data just using your Dasheroo data dashboard.

Track Our Startup: Tracking Internal KPIs + Customer Success

What are we working on? What aren’t we working on is more like it! As for product features we’ve had a bunch of stuff in the hopper. If you recall just a few:

  • Competitor Dashboards – we’re very close with these, look for them in a week or so!
  • Google Campaigns and Goals
  • Hashtag tools for Instagram Analytics
  • Exporting a data dashboard to a PDF so you can send reports, we’ve seen this work on our test servers and it’s very, very cool.

Features Further Down the Road…

  • Always more integrations with more apps
  • Speaking of more integrations, we’ll be helping get outside developers developing dashboards of their own with our internal tools
  • Ability to have an ADMIN user manage multiple users for agencies and larger teams
  • The ability for you to build your own custom insights for your data dashboard!

Customer Success

Alf, our VP of Customer Success was tasked with documenting our user’s journey and all of the touch points we already do as well as all of the ones we need to add and change. When it’s in a nifty data visualization it’s so much more clear where there are opportunities and improvements to be made. He’ll be working closely with Jenny to refine it and start acting on all of the things to make the customer experience the best it can be.

Bring on the Traffic!

Traffic was a bit flat this week due to just 2 blogs and referral traffic down. It’s what you get when you don’t write content for two week. THAT won’t happen again :-).

Speaking of traffic, we’ve been working on a mammoth SEO project. What we do know here is that SEO is a journey, not a destination, that’s for sure. And since we have to deliver reporting on KPIs (Key Performance Indicators) for you, we need to do if for us too and traffic driven by SEO is a huge KPI for us to keep a close eye on. Thanks to SEMrush and Moz we’ll start to work on getting those search results and traffic to spike.

Mimi will be attending Constant Contact’s OneCon next week, it’s where Constant Contact Solution Providers and Formula 1 Austin TXAuthorized Local Experts from all over the world are invited to network and learn from each other, Constant Contact executives, and small business experts. Seems like a cool networking thang.

What was I thinking? The two days I planned for a company offsite in Austin (where half of our amazing team resides) is the day after Formula 1, Austin weekend! Way to go, John!

Ok, more next week. Don’t forget to watch out for this week’s Startup Lessons Learned. Should be “Don’t book a meeting in Austin the day after F1” LOL.

How To Manage Data Dashboards for Multiple Clients or Teams in Dasheroo

We realize we release stuff fast, heck sometimes we don’t even know our amazing engineering team released a new feature. So we’ve got a helluva job keeping up with letting you know what’s available. The “Org” feature is really an amazing tool that you can use within Dasheroo to manage separate data dashboards and KPIs (key performance indicators) for multiple teams or groups.

It’s great if you:

  • Are an agency or manage groups within a company who wants a single log-in to manage multiple clients
  • Don’t want other teams or clients to see each other’s dashboards

FYI: You need to have the Venti package to have 2 different orgs under the same account. If you want more than 2 orgs you need to email us at support@dasheroo.com for pricing!

So how do you create separate orgs?

If you’ve got a Dasheroo account you’ve already got one Org by default. To create another simply click on the upper right hand corner of your Dasheroo account and click Plan.

Dasheroo's settings menu

Click Organizations and enter a new name for your team:


Dasheroo's Org feature


Now you can select New Dashboard from the pull down menu in the upper left hand corner and begin to create your new dashboard you want to share with a specific team.


Create New Dasheroo Business Dashboard


Now it’s time to share!

Simply click on the Share link in the Nav Bar and click on Team Sharing.


Dashboard sharing at Dasheroo


Now you can invite people to your org to see all of the associated dashboards!
Dashboard sharing at Dasheroo.

Things to note:

If you invite someone to an org, they can see all of the dashboards and insights in that org. If you’ve got more than one org and you only invite a given person to a particular org they will not see any other orgs they’re not invited to.

If you want to limit the number of data dashboards certain people see you’ll need to create a new org to do that.

As of now you can not “lock down” insights or dashboards so anyone you invite can move insights around, create a new business dashboard (or many), add insights and connect with applications. Very very soon we will release tools to prevent this.

This is a pretty powerful tool only to get more powerful, enjoy!

Track Our Startup: We Survived Dreamforce + On To Q4 Growth

Even though about 6 of us were rotating around a booth schedule and a bunch of meetings at Dreamforce we still managed to work on some serious new features.

Dreamforce ’15

We had a great Dreamforce event here in San Francisco, thanks to everyone who stopped by and said hey! Josh and I had an 8am speaking gig in the Marriott Marquis. We thought there would be crickets at that hour but it was standing room only, great job, Josh!

Pics of Dasheroo at Dreamforce 2015.

Four days just “might” be a bit long for a trade show but we tried to make sure we got the best of our spend on this show. For those of you who don’t know, we built a “component” for Dasheroo dashboards using Lightning App builder so you can get your Dasheroo dashboards right in your Salesforce account. Right now it’s only for mobile, but hopefully soon you’ll be able to get them right on your desktop instance of Salesforce.com.

Feedback from the show attendees to Dasheroo? People were pretty happy that there was an easy, lower-cost alternative to Domo, Tableau and Wave which was cool. Some businesses even said they use us alongside those more expensive products to get a quick snapshot of how the business is really doing, then they use those tools to drill into an issue in more detail. Nice, huh?

Bonus? James came up from our Austin office so it was awesome to see him. Since we’re a distributed company we don’t get to see our peeps face to face as often as we’d like, so it was great to all who came out for it. AND everyone donned their fancy new Chucks so we were pretty happy about that. Sorry about your blisters, Jenny!


On To Q4 growth

We’re going to focus pretty hard on growth for our business and that means rapid integrations, going deeper on some existing integrations and figuring out any triggers to get ya’ll happy about paying. We’re pretty jazzed to give the service for free but when you can get the value you need out of what we provide we hope you’ll pay a modest amount for your business dashboard.

We plan on getting the team together for a day in Austin next month. It’s going to be great to see everyone and get us all on the same page as far as the milestones we really need to be hitting. Can’t wait.

If you haven’t read my Startup Lessons Learned for last week it’s pretty cool: Your Weekly Ops Meeting, you might need to revisit it! I’ve also got an article on Business.com entitled: Help is On The Way: 5 Easy Things To Automate in Your Business.

We’ve got our monthly board meeting to get ready for next week and a ton of catching up this week so I’ve gotta run!

Dasheroo Data Dashboard Templates: The MacGyver

We’ve got a bevy of data dashboard templates at Dasheroo and they’ll get you a dashboard in minutes! We had fun with this particular one. Since we threw in a menagerie of insights it deserved the name “MacGMacGyveryver” because it’s the Swiss Army Knife of dashboards. Richard Dean Anderson would use this data dashboard!

With it you’ll get insights for RSS feeds, timers and countdown clocks and Google Sheets. Then go ahead and add whatever you want to your MacGyver Dashboard to customize it for you..

Select Add Insights from the top nav bar.

Dasheroo "Add Insights" button

Select the MacGyver template. You’ll have access to an RSS feed, a clock, a countdown timer, Google Sheets and custom insights. You can  customize by adding to it or delete insights once your dashboard is built!

Dasheroo's MacGyver dashboard template

Connect your accounts if you haven’t done so yet.

Screen to connect your accounts in your Dasheroo MacGyver dashboard template.

Voila! You’ve got your Swiss Army knife dashboard!

Your very own Dasheroo MacGyver business dashboard.

Go get your own free MacGyver business dashboard at Dasheroo now!