Tag: Dashboards

Track Our Startup: Dasheroo Dashboards Make Some Lists!

Dasheroo dashboards in EntrepreneurThanks to Sujan Patel Dasheroo was included in an amazing Entrepreneur article, 11 Marketing Tools Worth Trying in 2016. Our dashboards also got a great mention by Roundpeg in their blog post Tracking Your Social Media Efforts. Finally a wonderful write up by Campaign Monitor 100 Awesome Marketing Tools You Should Know. We’re pretty darn lucky. Thanks guys!

We’ve been heads down on the following:

  • Swapping out (or not having any) logos for your PDF exports. Agencies are going to love this.
  • Getting Dasheroo for Agencies release released!
  • Q&A for the Alerts feature.
  • Figuring out how to charge for premium apps (most everything we have now is free and we need to feed ourselves.)
  • Figuring out how we “push” our dashboards into other applications. Some companies like ours better than theirs, go figure.

All of this while working on a set of new insights for existing apps (Facebook Analytics, Google Analytics) that we already connect to as well as our next new application Infusionsoft! More on all of this as it happens.

Our LinkedIn Issue has been fixed. Sorry about the issue and thanks to the users who were affected (Social Media Delivered!)

Meetings Galore

We had a ton of great meeting last week including Hubspot, Workday, Inspiria and Gnip, to name a few. All for great reasons, we’re growing. We also had our monthly board meeting which was super productive.

We’re preparing for a few releases before the holidays so we better get going!

A Case for Awesome Dashboards: Q&A With Zurb’s Daniel Codella

Daniel Codella - ZurbWe love it when our users take the time to give us real feedback both positive and negative for our business dashboards. So we asked Daniel Codella over at Zurb to answer some questions for us.

Zurb is a pretty cool company based here in the Bay Area. According to Zurb, “ZURB is a product design company since 1998. Through consulting, product design tools and training, we transform the way businesses approach product design.”

Thanks for taking the time Daniel!

How many employees work at Zurb?

Daniel: There’s about 25 of us, including contractors here at ZURB. We’re broken up into four business groups and multiple teams. I’m ZURB’s sole marketer and a member of our Connections team, responsible for building relationships, increasing communication and putting people first!

That’s awesome! What did you use before you found Dasheroo?  How long did it take you to gather your metrics?

Daniel: Ugh. Before Dasheroo? That was painful! I would often create custom dashboards using Google Docs and Google Analytics. While you can do some very cool things there, it was difficult for me and I’d often mess them up. I explored a few other business dashboard apps and services but I found them either to be too difficult or not flexible enough. As hard as a I tried, I just couldn’t find that one product that showed me all the metrics that were important to me in an easy to use way. 

Building and managing these custom dashboards and updating my docs really started to get time consuming and took me away from my actual work. I would spend several hours a week gathering, organizing and presenting the data, hours I could have spent actually doing my job to make those numbers move.

What were the most important features you needed in a dashboard for Zurb?

Daniel: In addition to all of the big health indicators of our popular marketing channels, I needed to be able to easily and quickly see my email metrics to look for patterns, correlations, and other insights. I also needed to compare all of these KPIs with some custom numbers I keep in Google Sheets. All of these streams of data needed to be easy to compare and analyze so I could break down the information for my team and ultimately act on the data.

Did you gain any new insight using Dasheroo? 

Daniel: Absolutely. To easily see patterns and trends, to be able to spot correlations at a glance, all of this was previously unavailable to me but has fundamentally changed my tactics and strategies. I can act quickly to maintain momentum but also observe longterm movement and respond appropriately. Because Dasheroo integrates with just about anything, I can compare all kinds of data, even the special custom stuff I keep in my docs. On top of that, the charts and graphs it generates are beautiful and add some really pizazz to my reports and presentations. Accurate data is most important of course, but the added perk of having that data displayed in such a vivd way helps me convey things to the team in a way they can really understand. The more members of my team that have access to and understand the data, the better decisions we can make as a company.

Does more than one team member use Dasheroo? What other functions in the company?

Daniel: Two of our “Customer Advocates” use Dasheroo to gather data on how people are using our various products and services. We also regularly share Dasheroo graphs and charts with company leadership and at our weekly scrums.

Thanks Daniel! 

Facebook Analytics: 5 Must-Track Metrics

We’ve talked about important trends to spot in a Twitter analytics dashboard. We’ve also touched on Google Analytics metrics and why LinkedIn marketing is a must. Now it’s time to take a closer look at Facebook analytics, including five must-track metrics.

FansDasheroo Facebook Analytics Dashboard - Fans

Fans, fans, and more fans. There is nothing more important than this, right? While there are other metrics to track, this one definitely deserves your attention.

In short, this is the cumulative number of people that like your page. Breaking this down, pay close attention to your daily, weekly, and monthly growth.

Tip: Test out a Like Facebook ad campaign and see what happens. Facebook Ads expert Jon Loomer has a great article on how to get more Likes and Fans. At Dasheroo we have one constantly running so when we have something to announce we’ve built a big audience to talk to.


Posting content to Facebook is a good thing. Having this content shared by others is powerful.

You should track the shares of content on your page by day, week, and month. Just the same as fans, you want to experience positive growth. And shares are more powerful than likes since the content someone is sharing is actually displayed on their page.

And since someone doesn’t have to Like your page in order to share your content even better!

Facebook expert Mari Smith has a great infographic on how to increase  Facebook Shares.

CommentsDasheroo Facebook Analytics Dashboard - Comments

Much the same as shares, this is an “engagement” metric. It shows that people are doing more than reading your content. They are also commenting, giving you valuable feedback that can help you generate a more targeted Facebook marketing strategy.

You want to know how many comments your page is receiving (daily, weekly, monthly).

Scott Ayers Co-author of Facebook All-In-One for Dummies tells you 4 types of posts that will get your more comments.


Likes have been driving the Facebook engine since day one. In the same mold as shares and comments, likes show that your audience is interested in what you’re saying.

A steady increase in likes shows that your audience is growing and your content is “sticking.”


Facebook marketing success is all about activity. You want to Dasheroo Facebook Analytics Dashboard - Reachreach as wide an audience as possible. Furthermore, you want to track your reach (also referred to as impressions).

With this metric, you can track the total number of people who could have seen any activity on your page, such as: posts by the page, posts by other people, page links, mentions (and more).

Final Word

With more than one billion daily active users, Facebook provides the opportunity to reach a humongous audience. You should have three goals in mind:

  • Reach as many people as possible.
  • Experience positive growth.
  • Track the appropriate metrics to pinpoint your successes, failures, and potential strategy changes.

P.S. Don’t forget to check out our free social media dashboard from Dasheroo. Track all of your important social media KPIs in one nifty spot!

LinkedIn Marketing: 9 Reasons We Love It!

I started to count the ways that LinkedIn really helped and continues to help us grow our business and had to stop at 9 or this would be a dang long post. And it’s not really LinkedIn marketing, it’s really LinkedIn relationship management but that keyword phrase gets no love from Google.

And it’s not only reaching out to people that might be able to help. And it’s not all about “selling.” It’s about getting to know people who could help at some point. It’s also about how you can return the favor too. On top of that you need to be open to getting connection requests like the one you send, and expanding your network. You never know who is going to be on the other end of a connection.

  1. We got a great meeting with Chad Pollitt, Relevance.com. Matthew Toren's LinkedIn PageHe asked JP to write for them and he gave us some great tips for future product features.
  2. We had a great meeting with Viveka Von Rosen, author of LinkedIn Marketing: An Hour a Day, who Tweeted us out to her huge following singing our praises. Always grateful Viveka.
  3. We got in front of Pratik Dholakiya, of E2M Solutions for a demo since he writes articles for many popular publications. He also happens to run an outsourced development shop where we now outsource our mobile apps to. We also hooked him up with a bud who wants an app developed. Nice!
  4. We connected and demoed Dasheroo with Matthew Toren, author of Kidpreneur, who just included Dasheroo in  an article he wrote for Entrepreneur: 7 Tools That Can Help You Rapidly Grow and Automate Your Business!
  5. We reached out to Jay Baer, CEO of Convince and Convert. We had a great demo with him and got some awesome feedback.
  6. On a wild-ass try, we reached out to Warner Brothers who got right back to us for a demo. They answered, no lie.
  7. We reached out to Eve Mayer, LinkedIn Queen and CEO of Social Media Delivered, to get a meeting with her. She looked at our site, passed the information along to her tech consultant and now they’re using Dasheroo! Thanks Eve!
  8. An awesome writer, Chris Bibey, reached out to us to see if we needed any blog help. The timing couldn’t have been more perfect. We connected and now he helps us write every week. (He’s not writing this BTW 🙂
  9. Barry Feldman, Feldman Creative, who we’ve followed for a long time, reached out to us to see if there was something he could help us with, there is, we’re working together! Plus he gave us an intro to the great Andy Crestodina, Orbit Media.

The list goes on and on and we’re less than a year old! Now we’ve got a ton of new friends and the list keeps growing. It pays to connect with people on LinkedIn. LinkedIn has helped us form some awesome relationships with super people. Are you using it to the best of your business ability?

P.S. Don’t forget to check out our LinkedIn Analytics dashboard. You can track engagement, followers and impressions for your LinkedIn Company page and personal profile right in your Dasheroo dashboards, free!

Track Our Startup: Dasheroo for Agencies In December

It’s been another crazy week here at Dasheroo, building more for your dashboards by the minute, but that’s the life of a startup isn’t it?

We’re Working On It

We’re working on p20 and i20 releases. Remember “p” is for features we develop across our platform and “i” is for new integrations? We’ve got both in flight right now and it’s super nuts

And remember our release schedule is on or around a two week cycle so we’ll try for this week but it might be next due to the holiday. Speaking of have a wonderful Thanksgiving if that’s what you’re celebratin’.

On the backend Andrew and James continue breakthrough after breakthrough of getting us to optimize how we “call” for data from Twitter. You guys rock, thank you!

Dasheroo for Agencies…It’s ComingDasheroo dashboards for Agencies

I’ll call Dasheroo for Agencies in “beta”. It’s not visible to the masses yet but if you’d like to see a demo of it fill out this form and Mimi will get to you, we love all feedback. We’ll be releasing it with the ability to swap out the company logo for a few paid plans on the PDF dashboard export but you won’t be able to swap the logo out of the product, YET. That will be worked on shortly. Call it “white-label-ish”. And you’ll be able to manage all of your client’s dashboards from one Dasheroo location, a huge time-saver!

Dasheroo Gets Ink!

Our partner Emma wrote this article about a customer we found for them! We think it mighta been cooler to mention us more being that we found them a new customer but that’s the way the Oreo crumbles! Emma, you’re welcome 🙂 How university marketers can score a 60% open rate. SalesforceIQ was kind enough to include us in 12 Tools That Help Salespeople Work Faster and More Effectively. The wonderful Anita Campbell wrote 10 Ways Smart Business Owners Use a Business Dashboard for the SBA.gov site and included Dasheroo, how cool is that?!
I’m working on a 2016 revenue plan that is a big, bad, bear. We’re also working on a ton of content, we got accepted to write for Social Media Today and Janine was asked to write for Relevance by Chad Pollitt, there’s some really great content there! That was really cool, thanks Chad! Don’t forget to read the rest of her article she writes 2x/week for Inc.com, I know I’m biased but they’re pretty cool.
Have a great Thanksgiving! John at Dasheroo.

Track Our Startup: Team Dasheroo Killed It In Austin

Even though we all gathered in Austin for our company offsite, we still managed to get a ton of our daily work done. In fact, our QA guru Court was at the bowling alley working!

Team Dasheroo offsite in Austin - wework

I’m taking the team through a lively presentation and Dasheroo Dog Dwight even gets in the mix!

Team Dasheroo Crushes Austin!

We had some great sessions in Austin last week where we got the entire team together. With all of the new people we have, it’s really the first time most of us have met each other face-to-face which was pretty exciting.

The first day, all the co-founders got together (there are 5 of us) at the amazing Wework on Congress in Austin (@weworkATX). BTW, that place is awesome. If you ever need a temporary spot to work, especially if you’re a startup that doesn’t want to pay big bucks for permanent office space, these (located in larger cities) can’t be beat and this one takes the funky cupcake!

Lamberts BBQ Austin

Meat on paper or meat on a plate, we’re in!

We revisited the 5 priorities we’d set for the company a while ago to make sure they still stick. Lucky for us they do! And going forward, what’s important for us is to make sure our application is “sticky”. That means developing features and functionality that gives our users more reasons to log in and extract value for their business. You can bet we went in deep on this topic.

Afterwards, we gorged ourselves on some fancy BBQ at Lamberts then went bar hopping to get us ready for the entire team on Tuesday. I’m mean we’re in Austin right?

For the all-hands (14 of us) on Tuesday, we went through a shortened version of our most recent board meeting so everyone had a great understanding of our KPIs and our overall business health. It was great to hear from all of them and understand what their questions, concerns and great ideas around the business were. Getting everyone on the same page and understanding the overall objectives helps everyone know why they need to do what they do. And it makes everyone more productive and improves team work.

We had fabulous sandos from Republic of Sandwich…awesome! Then headed off to The Good Night where the team bowled their pants off! Ok, not their pants but fun and mayhem ensued. By the way have you heard of rueben fries? It’s yummy goodness exactly like what you’re thinking. Thanks Good Night folks!

Team Dasheroo bowls!

Clockwise from top left: Team Dasheroo gets ready for serious bowling, Josh doesn’t quite give us the Swayze pucker does he? Team Dasheroo scores! Rueben fries, and Twinkle Toes Alf is up! Center: Dasheroo by the shoe size.

Dasheroo in Austin TX

Clockwise from upper left: Dasheroo eats Uchico, the nice place settings “before” Waketake Sake, we have no idea how the Dasheroo sticker got in a bathroom stall at Continental club but it’s in great company!

Later, more food! And more team building at a private room in Uchiko, a fantastic sushi restaurant in this land-locked city. Waketake Sake otherwise known as “Demon Slayer” is tasty but kind of expensive I’ll just say 🙂 Just ask Court if it slayed his demons! Finally, half the team went on to the Continental Club and grooved to some excellent live music!

I’ll just say this, this is the best team I’ve ever had the chance to work with. Thanks everybody for everything you do, and to all of our users, you’re in great hands!

How Often Are Your Business Metrics Updated in Dasheroo?

We’ve got the answer, the short one is, it varies. Why? Because each application we connect to to provide information for your data dashboards is different. Some let us connect many times, while some are more limiting. It gets costly for companies like Google for instance to say “hey everyone, come bang on our servers over and over to get your data.” We get it, we understand.

So for the business metrics you track and the current apps we connect to (and growing!) here are the update intervals. Also check back here to see our new apps we’re always adding or if we’re able to change those intervals.


Integrated App Updates
 Aweber Daily
 Campaign Monitor Hourly
 Constant Contact Hourly
 Emma Hourly
 Evenbrite Hourly
 Facebook Hourly
 Facebook Ads Hourly
 GetResponse Hourly
 Google AdWords Hourly
 Google Analytics Every 6 hours
 Google Sheets Hourly
 Instagram Hourly
 LinkedIn Daily
 MailChimp Hourly
 PayPal Hourly
 Pinterest Hourly
 RSS Hourly
 Salesforce Hourly
 Shopify Hourly
 Stripe Hourly
 SurveyMonkey Every 2 hours
 Twitter Hourly
 VerticalResponse Hourly
 YouTube Hourly

Don’t see the app you want metrics from? Tell us!

New Release: Pinterest Analytics for Your Dasheroo Dashboard

We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.

What insights do you get? Check these out:Dasheroo Pinterest Analytics Dashboard

  • Overview – View multiple graphs of your overall Pinterest account performance
  • Followers – View the total number of followers in your Pinterest account in the given time period.
  • Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
  • Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
  • Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.Dasheroo Pinterest Analytics Dashboard
  • Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
  • Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
  • Influencers – View the top influencers for your Pinterest account.
  • Best Performing Pins – View the most popular Pins in your account.
  • Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.

Best part? Now you can view your Pinterest analytics right on your  social media dashboard, Google Analytics dashboard and Shopify sales dashboard to see how Pinterest is driving you business!

Let us know what you think and what more you need for all of your dashboards!

Nice Press for Dasheroo!

We like to let you know about any cool PR Dasheroo gets from time to time, so without further adieu here are some really cool mentions about us in the past few weeks.

Heinz Marketing - App of the Week.Heinz MarketingMatt Heinz knows a thing or three about B2B marketing as CEO of Heinz Marketing and renowned author! Dasheroo got “Matt’s App of the Week“, thanks Matt!

Website Magazine – These guys picked up on the fact that we have ecommerce & sales dashboards for PayPal, Website Magazine - Dasheroo's new sales dashboardShopify, Stripe and Google Analytics Ecommerce.

Thanks for the mentions!

©2015 Dasheroo