Should You and Your Brand Focus More Attention on LinkedIn?

With more than 562 million users, LinkedIn is by far the world’s largest professional network.

While there are many ways for business professionals and brands to benefit from LinkedIn, some people never take full advantage – and that’s a mistake.

There are many innocent reasons people neglect LinkedIn, including:

  • They’d rather spend time on other social networking sites, such as Twitter, Facebook, and Instagram
  • They don’t understand how to use LinkedIn to their advantage
  • They’re unsure of how to track their progress

For the sake of this article, we’re going to focus on the third point.

With the help of a LinkedIn dashboard, you can track key analytics and insights to ensure that you always know where you stand.

Here’s a list of the available LinkedIn dashboard insights:

  • Total Connections (Personal): View the total number of new personal connections by day.
  • Total Followers: View the total number of company page followers by day.
  • Recent Updates: View the most recent company page updates with total number of likes, comments, shares, clicks and impressions.
  • Highest Engagement Updates: Top company page updates that generated the highest engagement.
  • Engagement: View an overview of your company page engagement over time by day.
  • Engagement Rate: View your engagement rate for your LinkedIn company page by day.
  • Impressions: Your company update impressions over time, with daily and weekly trending.

All these insights are important, as the data provides you with a clear idea of how your audience is growing (or not growing) and the type of content that’s performing best.

For example, “highest engagement updates” helps you understand the type of content that best resonates with your audience. This is calculated with the following formula: Engagement Rate = (Likes + Comments + Shares + Clicks) ÷ Impressions.

So, with all this in mind, will you start using LinkedIn more often? Could the right strategy put your brand in front of a whole new audience?

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