Are you making sense of the Google Analytics dashboard for your business? Check out this stat: your NEW visitors vs. your EXISTING visitors. Which is more? You want to keep existing visitors coming back for sure but you want to grow your new visitors as well. If you’ve got 70% of your traffic coming from existing then set yourself a goal to increase your new visitors to 40%.
This means some more focus should spent on things like SEO since 5x the number of people will click your link if you’re on page one vs. page two in Google. Check out MOZ, they’ve got a free product and cool community to help out.