Are you making sense of the Google Analytics dashboard for your business? Check out this stat: your NEW visitors vs. your EXISTING visitors. Which is more? You want to keep existing visitors coming back for sure but you want to grow your new visitors as well. If you’ve got 70% of your traffic coming from existing then set yourself a goal to increase your new visitors to 40%.
This means some more focus should spent on things like SEO since 5x the number of people will click your link if you’re on page one vs. page two in Google. Check out MOZ, they’ve got a free product and cool community to help out.
Today the topic is the meta description for your website. You probably have one and you might have relied on your web developer to give you one. Why is this important and why is letting your web guy do it for you? Cuz it’s the copy Google pulls into the organic result (see below.) Even though Google scans your page to make sure you’re not “keyword stuffing” your meta description, you need to have your keywords included and make sure you clearly say what you do! This way people won’t get confused when you pop up in their search. Got it? Do it.
Your LinkedIn profile is boring and unfindable. Most are. How can you make the most of it? You’ve got a keyword your biz should be noted for. Let’s say you sell the world’s best “cotton socks.” You should have the keyword “cotton socks” in every part of your LinkedIn profile. Include it in your background summary, your title (i.e. CEO, Socks Unlimited – Award-winning cotton socks), your Company Name (Socks Unlimited – World’s best cotton socks), your experience (Responsible for selling world’s best cotton socks in 68 countries, etc.)
You get it, ‘nuff said.
Nope, we’re not talking about Demi Lovato’s hit song! BTW she basically owns the first page of Google’s SERPS. Who would’ve thunk? Anyway, we’re talking about something much more fascinating. As in taking a cue straight from Jason Fried: ‘solve a problem YOU have’. And that’s why we’re starting Dasheroo. What’s the problem? Making sense out of the mountains of ‘big data’ out there, so you can focus on the Key Performance Indicators (KPIs) & metrics that really matter to your business. You want amazing business dashboards? You’re about to get them!
It’s a problem we’ve seen in about every company we’ve been involved with, and is usually (unsuccessfully) addressed by throwing bodies at it. At a recent tech company we consulted with, 9 people from the several departments took about 2 hours for each person just to update a Google doc with their KPIs for the weekly meeting. 18 people hours just to create a doc, not to mention make sense outta the info that will drive the business!
Painful. And expensive. And destructive to a business. So we’re out to solve it. Does it sound simple? Nope. Are others trying to solve this problem? For sure. But no one we’ve seen with the approach we have, which is coming soon.
So back to the title of this post. There are 5 of us kicking off our new company, Dasheroo. We’ve all worked together at some point in our careers, and none of us is under 35 (well, maybe one). We’ve all done the ‘start-up’ thing at least once. Actually if you add up the start-ups we’ve collectively been involved in, it’s well over a dozen. Most of us have families (we count both kids & dogs as family), like to eat good food and enjoy life. And work both smarter & harder. A semblance of balance. This is definitely not the Y-Combinator start-up formula, and you know what? That’s ok!
And I’ve gotta say, we have a dream team assembled to help make this real – front & back-end dev, product, marketing & business development, even branding & creative. Like I said, we’ve all been around the block and still feel that rush of ‘we’re really gonna do this!’
So here we go…again! We’ll keep you posted. In the meantime read our hopefully killer articles that will help your business grow, just like Dasheroo will.