Qwickbyte: How to Set Up Google Analytics Goals

GOOOOAAAALLLLL! Oh. Sorry maybe it’s just us getting excited about the World Cup. But hey, Google Analytics goals can be pretty darned scintillating too. Read on! We’ll take a Q&A approach to this one.

Q: What’s a goal in Google Analytics?
A: Goals let you set the criteria for a specific action that a website visitor makes. A conversion of some type. Cool thing? You can create about any conversion type that makes sense for your biz.

Q: What types of goals might make sense for my biz?
A: For starters, a sign-up for you newsletter, a download of a guide, a request for sales follow-up, or my favorite, a sale.

Q: I’m intrigued! Carry on.
A: So, once you set up a goal in GA, you’ll see conversion metrics, the number of conversions and even dollar value, (i.e. if you attribute a dollar value for a lead, that’ll show up. If you set an average order value for a sale, that’ll show up too.) Now, for e-commerce tracking to work, you have to place a piece of javascript code on your shopping cart (BigCommerce, Shopify, etc.) or website. We don’t get into that now, but you can read more about e-commerce tracking here.

Q:OK, ok, enough rambling, I’m sold. How do I set up a goal in Google Analytics?
A: It’s actually pretty easy. Let’s start with a basic ‘sign-up for my newsletter’ example, shall we? Here goes:

1. In GA, click on ‘Admin’ and select an account property (your website)

Google Analytics Goals

2. Then, click ‘Goals’ and then select your Goal (for our example, ‘sign up’). You can create all types of goals, from pre set ones that Google offers (called ‘templates’) for revenue, acquisition (account creation), inquiries (call me, live chats, guide downloads) or engagement (viewed a video, signed up for a list) to custom goals . We’ll save the more advanced and custom goal set-up for a future post. So for our example, we select ‘Sign Up’

Screen Shot 2014-03-30 at 12.08.28 PM

3. On the next screen, just paste the URL of your ‘thanks for signing up’ page.

Screen Shot 2014-03-30 at 12.10.18 PM

And voila! Your first goal is set up and ready to measure your success. Google Analytics allows you to set up to 20 goals, so don’t stop with just one. They’re kind of addictive, and really valuable in measuring the success of your website and business objectives. Data is fun!

Like we said, we’ll dive into more advanced Google Analytics Goal set-up in upcoming posts, so stay tuned.

Track Our Startup’s Progress with Business Dashboards – Headway with Google Analytics

What a week it’s been and we’ve even been down a guy (ok, we all need vacays every now and then)! Hey he had an amazing time. You thought we made great progress with our business dashboards last week? Check out this week…

Because we want you involved in our trip to launching our first version, we want to share this week’s progress with you! We made some great Google headway this week. The great thing about Google is that once you get into the data that Google provides you’ll see that you pull data as it relates to Analytics, Adwords and Adsense so for sure we’ll be playing with that to build some pretty great Insights for you.

Our Product team has been busy loading up Pivotal Tracker (the nifty Product Management tool that Product and Developers love to use to track progress) with more Insights and features that you will LOVE.

Check out all of the features our team has been working on...can't wait to show them to you!

Check out all of the features our team has been working on…can’t wait to show them to you!

Our Marketers have been busy getting some great informational content to you on how to use Facebook to boost traffic and another great “Who Charted” post. They get better each week! We’ve got 335 Facebook Likes in just a week and a half and about 160 Twitter followers. Pretty cool. We started to use Hootsuite to manage it all, seems like it’s going to work.

Next week? More Google, more Google!! In the meantime tell your friends about our nifty content.

 

How to use the Facebook Boost Feature to Increase Traffic

There are tons of articles out there that Facebook will eventually fall by the wayside like MySpace. Seems to us that they’re still a force to be reckoned with and one you should capitalize on as long as they’re on the top.

How do you to that without spending too many of your hard-earned bucks? Try to Facebook Boost post feature, that’s how! It’s super easy.

  1. Write something cool and worthy of spending money on.
  2. Post it.
  3. Boost your post. (Caveat, you have to have a Page, and you have to have 50 Likes on your page to begin boosting posts.)

    172 people saw this funny chart versus just a few AND we only spent 60

    172 people saw this funny chart versus just a few AND we only spent 60¢!

  4. We recommend that if you’re going to boost a post send that traffic to either your Facebook page or your website. Don’t boost it to send traffic to another site unless you really mean to.

Screen Shot 2014-03-30 at 12.14.29 PM

Go boost a Facebook post and see how it does!

 

 

 

Qwickbyte: How to Mine LinkedIn for Leads

So you think that LinkedIn’s almost 300 Million members couldn’t benefit your biz? C’mon. Especially if you’re in sales you NEED this asset to make your book of business win!

1. Upgrade to Sales Professional. You’ll be able to do a bunch more LinkedIn prospecting than you would with a free account, like send 25 inMails to people and get 3rd connection names of people you might need to sell to.

2. Search on the “company” or “person” or the “title” in the Search to find the right target you’re going for. Then find friends who are connected to them,  reach out directly to get connected or send an inMail (if they’re set up to get them.)

Use keywords to your advantage. In the “Advanced” people search you can simply type in AND or OR in the search field depending on how narrow (AND) or wide (OR) you want your search to be.

Screen Shot 2014-03-25 at 10.57.59 PM

Hopefully you get it and you can start getting LinkedIn to work for your sales!

Google Analytics Dashboard: Using the Compare Feature

If you use Google Analytics good for you! That means you understand what your visitors are doing and how you can make the most of your site navigation and pages right?

But, have you ever looked at comparing some metrics in the Google Analytics dashboard? It’s pretty fun, geeky fun, but fun just the same.

It’s easy to compare a metric in a date range just choose the date and check “compare”

Screen Shot 2014-03-29 at 12.55.55 PM

 

This graph shows that overall website visits the same time last year was about the same as this year except for the end of the timeline which shows an increase in 2014. There could have been a website change or more advertising dollars being spent. (Cool thing is that you can annotate that in the graph for future reference.)

Screen Shot 2014-03-29 at 12.56.54 PM

 

Taking it one step further you can add other metrics all on the same graph. This one shows that pages per visit from last year were higher than this year overall and this year is beginning to track even lower, even with visits increasing. If the website changed it may have had an effect on the number of pages that visitors were able to visit. Maybe that’s a good thing!

 

Screen Shot 2014-03-29 at 12.58.03 PM

So there you have it. Use your Google Analytics dashboard to you advantage and see how your website is doing over time!

Capture More Leads with a Modal Window on your Site

No matter what your biz is you should always capture leads on your website. Why? If you sell something, a product, your time, a service, then you need people to sell to.

Screen Shot 2014-03-23 at 11.20.31 AM

Modal window in action!

So let’s talk about these visitors, they come to your site and poke around and maybe they just don’t know what to do. Why not hit ’em in the face with a modal window like Jason Bourne beats the snot outta any sniper, BAM!

Ok a modal window won’t do that kind of damage but it will be in your visitor’s face that’s for sure. It captures the attention of your visitors so they can either a) sign up or 2) click to leave the window.

According to our beloved Wikipedia,

“A modal window is a child window that requires users to interact with it before they can return to operating the parent application, thus preventing the workflow on the application main window. Modal windows are often called heavy windows or modal dialogs because the window is often used to display a dialog box.”

Ok, so it’s a cooler today-version pop-up window.

You see them with sign up forms, surveys, feedback and a myriad of other applications too long for me to list so these guys and these guys did a great job showing some really great examples of modal windows.

Fresh Drink on a Nice Day; Vodka Watermelon Cooler!

Blend it all, add lime wedges and ice and enjoy!

Blend it all, add lime wedges and ice and enjoy!

It’s what we do best. No, not drink one of our fave Spring/Summer beverages, Watermelon & Vodka Punch (although it may be a close second!) At Dasheroo what we try to do best is follow the trusty mantra: a picture, or pie chart in this instance, is worth a thousand words. Mix it up in as large or small of a concoction as you want, simply following the ratios to the right. Santé!

If you’re not a whiz behind the bar here’s step-by-step instructions!

Qwickbyte: Do You Know Your Google Pagerank?

Your website pages have a Google Pagerank (1-10, 10 being the highest or “Google’s Rank ”) which is an algorithm concocted by the Chief Googler’s a long time ago. Used to be that Google Pagerank was THE thing that ranked your page but now there are more than 200 ranking signals that blend to get you your rank. Inbound links also affect your Pagerank so you want inbound links but more importantly they should have a high PR and the content needs to be relevant to yours to have a + affect your Pagerank. One more thing, getting a pagerank from 2-3 is way easier than getting it from 6-7 so be patient.

To check your pagerank go here. It’s free.
To check your inbound links and their ranks, go here. It’s also free.

Track our Startup’s Progress with Business Dashboards – We’ve Got Collaboration!

Last week we talked about our exciting progress, but we kicked it up a notch this week! Great job guys! Here goes:

  • First, we’re into ‘insights’, not ‘widgets’…truly useful and info-packed metrics visualized for you!
  • Business dashboards you can add Insights to AND you can customize it to your liking.
  • We’ve got MULTIPLE BUSINESS DASHBOARDS.
  • We’ve got COLLABORATION!
  • We can’t even stand it anymore!
Screen Shot 2014-04-01 at 11.39.13 AM

Our first stab at what a business dashboard could look like. Cool eh?

  • We’re rolling out more Insights, next up to tackle? GOOGLE! It’s gonna be a biggie, that one.
  • If you haven’t seen our Facebook page it’s up, there’s a ton of great information there about how to boost business and how to look at data.Screen Shot 2014-03-31 at 10.27.25 AM
  • We’ve got Twitter! Already a whopping 100 followers in just a few days too. Again, loaded with information and fun. Follow us please.
  • In our “WHO CHARTED?” series you’ll find some funny ass charts.

We’re on our way to getting a ton of people on the early access list and we’re limiting it, so if you want to secure your spot get on it today.

We can’t wait for next week!