Instagram is Growing Fast: Are You Taking Advantage?

Instagram’s growth rate is nothing short of astonishing. With each passing year (or sooner), this social media platform seems to be setting some type of record.

Check out this recent excerpt from TechCrunch:

“Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million.”

What do you think about that?

While many people use Instagram for personal reasons – such as posting photos of their travels – it’s the companies that know what they’re doing that have been able to take full advantage of this growth.

With this in mind, there’s no better time than now to get in touch with your Instagram analytics. While there are plenty of KPIs to track, these three are among the most important to your brand’s growth:


This is what it’s all about. In a perfect world, your follower count would grow day after day. Even if growth slows, you want to see an upward trend from month to month.

2. Engagement

It’s nice to know that your follower count is increasing, but you don’t want to put all your eggs in this basket. There is more to Instagram than a large follower count. You need to dig deeper than that, and this is where engagement comes into play.

With Dasheroo, you can “view a rolling total of likes and comments for your posts in the given time period.”

3. Hashtag Performance

If you want to increase your follower count and engagement, it’s imperative to know how each hashtag is performing.

We make this simple by providing data on the following:

  • Hashtag
  • Likes
  • Comments
  • Engagement rate

Final Thoughts

Instagram could be the key to taking your brand’s social media presence to the next level.

If you’re not yet using this fast growing platform, now’s the time to get started. Once you have everything in order, create an Instagram dashboard and start tracking the KPIs detailed above (among others).

Coming Soon: New Agency Features

If you’re an agency currently using Dasheroo to manage your clients’ dashboards or a prospective customer looking to solve that very same problem, this update is for you!

We’re very close to putting the finishing touches on some great new white-label enhancements to our agency offering and we wanted to share a sneak peek today.

Custom Domain Names — Maintain your own brand with a custom URL for your account and dashboards.

Custom Logos — Add your own logo to display inside your account so your clients see your branding and not ours.

“Read Only” user role — Set this role to give clients access to their dashboard but prevent them from making edits.

Custom Sign In Pages — If you’ve invited users to view dashboards in your account they can login from a fully branded sign in page.

If you’re interested in learning more about these new features (and possibly getting early access before they are publicly released) please email us today. We’ll add you to our early access list. Don’t be shy, we’d love to hear from you!

Once we have the exact release dates for these upcoming features we’ll follow up with more information. But it will be in the next few weeks for sure.

How to Plan to Use a Social Media Dashboard in 2018

With 2017 coming to an end, there is no better time than now to plan for the new year.

While you’re sure to have many questions regarding your marketing plan, here’s one that you need to address today: do you have intentions of using a social media dashboard in 2018?

This may be a change to what you’re used to, but over time you’ll come to find that it’s one of the best ways to get more out of your social media strategy.

If you’re convinced that you need a social media dashboard, here are three steps you can take today to ensure that you’re ready to hit the ground running when the calendar turns:1

1. Choose the Right Provider

We’re not going to tell you that Dasheroo is the only social media dashboard. And we’re not going to tell you that we’re the best (even though we think we are).

What we will tell you is this: Dasheroo is a great choice for a number of reasons, including a large integration library and industry leading prices (including a free plan).

If you need a social media dashboard provider for 2018, you’re in the right place. We’ll take care of your every need.

2. Choose the Right Integrations

Which social media platforms do you currently use? Which ones do you have plans to use in the new year?

Once you answer these questions, you’ll know which integrations make the most sense for your business.

For example, many companies consider Facebook the most powerful social media platform. If you feel the same way, you’ll want to make sure you’re tracking data through a high powered social media dashboard.

3. Use the Data Wisely

It’s a good feeling to setup a social media dashboard, but that’s just the start. You need to use the data wisely, as this can be the difference between success and failure.

From the best type of content to post on Facebook to top Instagram hashtags, your dashboard will always be providing you with top notch data. You simply need to put it to good use.


So, there you have it. These are the types of things you can do if you have plans to use a social media dashboard in 2018.

What do you think? Is 2018 the year of social media for your company?

New Integration: Yext

Today we’re excited to announce our newest dashboard integration: Yext! We know many of you are already familiar with Yext and the services they provide but for those who aren’t, here’s a quick overview.

Yext provides a platform to help businesses manage important information about their company and brick & mortar locations. Yext publishes and updates this information across a wide range of online directories which improves the chances of the business being found by potential customers. Obviously it’s a huge timesaver to have Yext manage this process since many of their customers are small businesses or merchants who don’t have time in their busy schedules to update each online directory manually.

With Dasheroo & Yext integration you’ll be able to track a whole new set of KPIs alongside all of the the ones you’re already tracking. If you’re just getting set up on Yext you’ll be able to see the status of your listings as they go live and your overall coverage across dozens of online directories within Yext’s network.

If you’re already established on Yext you can then track the number of times your business has shown up in search results and if those searches have resulted in customers contacting you directly (i.e. phone calls, website clicks, getting driving directions).


Finally, you’ll also be able to monitor the reviews that customers leave about your business and your overall rating over time. With this reviews data you can follow up to thank your loyal customers or immediately address an issue for a custom that had a less-than-positive experience with your business.

Here’s a complete summary of all the new Yext dashboard insights that we’ve just launched. Have a look and let us know what you think. We’d love to get your feedback and hear what else you’d like to see added in the future!

3 Ways for Small Local Businesses to Use a Social Media Dashboard

With approximately 28 million small businesses in the United States, you know one thing to be true: there is plenty of competition out there.

Regardless of your industry or location, there will always be companies nipping at your heels. This is why it’s important to do whatever it takes to reach the top and stay at the top.

With the help of social media, you’ll find it much easier to reach your target audience, connect with current customers, and attract new business.

As you may know, there’s more to social media success than posting updates to Twitter and Facebook a few times per week. You need to go well beyond this if you want to generate top of the line results.

Here are three of the best ways for small local businesses to use a social media dashboard:

1. Track Engagement

You need to do more than post updates to your social media accounts. You need to do whatever it takes to boost engagement, day after day.

A social media dashboard isn’t a magic pill for increasing engagement, but it can definitely work in your favor.

For example, you can use a Twitter dashboard to track:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Make it your goal to improve social media engagement. Your business will benefit from this approach in the long run.

2. Facebook Ads

Have you come to find that Facebook Ads are a great way to drive potential customers to your website?

If so, you need to dive into the finer details to ensure that you’re getting the most bang for your buck.

With a Facebook Ads dashboard, you’ll always have a clear idea of what is and isn’t working. This makes it easy to tweak your strategy on the fly.

3. Learn More About Your Industry

Do you ever take the time to see what’s performing best on social media in regards to your industry as a whole? This can be difficult to do without the right tools, but a simple task once you have everything in order.

A great example of this is the use of an Instagram analytics dashboard. This allows you to track things such as hashtag performance, which gives you a better idea of what’s resonating with your audience.


Don’t let anyone tell you that a small local business can’t do big things on social media.

With these examples guiding you, it won’t be long before you’re taking advantage of everything social media has to offer.

3 Creative Ways to Use a Dasheroo Business Dashboard

In our last blog post, we examined some of the many types of companies that can benefit from a business dashboard.

While many marketing professionals are familiar with the most common integrations – such as those for social media – there’s more to a business dashboard than meets the eye.

There are a variety of creative ways to use a Dasheroo business dashboard, including the following:

1. Team Collaboration

Keeping your marketing team on the same page is easier said than done. Fortunately, you can use Google Sheets to not only keep your team on the same page, but to also display some killer data.

Here’s what we have to say about this:

“Create eye-popping bar charts, funnel graphs, trending line graphs, pie charts, leaderboards and tables right from a Google Sheet.”

It doesn’t matter what type of marketing channels you are using, from Facebook Ads to Twitter, our Google Sheets integration can keep your team working in an efficient manner.

2. To Track Social Media Interaction

It’s one thing to use social media, but another thing entirely to track what is and isn’t working.

In an overall sense, interaction with your brand is more important than anything else. This shows that your updates are not falling on deaf ears.

Dasheroo is the king of social media integration, making it simple to track interaction on Twitter, Facebook, and Instagram among a variety of other platforms.

3. To Improve Facebook Advertising ROI

As excited as you may be to get involved with Facebook advertising, your positive vibes can take a turn for the worse if you begin to churn through money with nothing to show for it.

With access to the right Facebook Ads analytics, you’ll find it easier to master your advertising campaigns as to boost your ROI.

You should never assume that simply spending money on Facebook Ads is good enough. You must closely monitor your results, with an eye toward any data that can help you tweak your approach in the future. For example, cost per click will have a big impact on your ROI.


While there are thousands of creative ways to use a Dasheroo business dashboard, these three ideas should put you on the right track.

What do you think of these ideas? Will you be able to use any of them in the future? Do you have others to share?

What Types of Companies can Benefit from a Business Dashboard?

Do you often find yourself pondering the benefits of using a business dashboard? Do you have questions about what this could do for your company?

When it comes to using a business dashboard to track key insights, companies typically fall into one of three categories:

  • Those that swear by the benefits of a business dashboard
  • Those who don’t know the first thing about this
  • Those who believe it’ll cause them more harm than good

If you’re on the outside looking in, there’s a good chance you’re in this position because you’ve not yet taken the time to learn more about the benefits.

Additionally, you’ve yet to take a closer look at how this could bolster everything from your social media plan (such as your Twitter strategy) to the way you accept and track payments (Stripe integration is super cool).

While no two companies are the same, I’ve personally worked with several types that were able to benefit from a business dashboard. Let’s examine an overview of each type:

1. Small Startups

Every year, hundreds of thousands of companies are born. Most of these startups don’t have the resources to hire one employee after the next, but they do have access to a variety of tools that can save them time and money.

For example, my involvement with a startup coffee company has taught me some valuable lessons on the importance of using tools, such as Dasheroo, to boost productivity and decrease the need for additional manpower.

2. Growing Companies

Once a company makes its way out of the startup stage, it’s time to focus on growth (among other goals).

These companies are always looking for ways to take revenue and profit to the next level. This often comes down to having a clear understanding of what’s working, what’s not, and which strategy adjustments make the most sense.

Note: here’s a case study of a company that fits into this category.

3. Big Organizations with Tons of Data

Finally, there are big organizations – those with hundreds or thousands of employees – that are surrounded by tons of data.

You have to think big here. Brands like Discover and VerticalResponse come to mind.

These companies have a stronghold on their industry, but still realize the importance of making the most of every piece of data that’s available to them.


If nothing else, here’s what you need to remember: every type of company – regardless of size, industry, or revenue – can benefit in some way from a business dashboard.

Dasheroo gives you the opportunity to get started for free, so you might as well see what this type of tool can do for your company. You may be surprised at the transformation it brings!

Use Google Sheets to Track and Chart KPIs

With the help of Google Sheets, it’s easier than ever to create, edit, and collaborate online.

While many people use this free service to create nothing more than simple spreadsheets, others have come to find that it’s much more powerful than that. This is particularly true if you decide to track and chart KPIs from Google Sheets within your Dasheroo dashboard.

If you’re having a difficult time understanding how Google Sheets and Dasheroo can work together, here are three ways you can synchronize the two applications:

1. Single Metric

With a Dasheroo Google dashboard, you can track data for a specific cell within your spreadsheet. An example of this would be tracking the number of sales calls that you (or a team member) make in a particular day.

2. Bar

Are you looking for a way to better track and compare two or more metrics? This is where the vertical bar chart comes into play.

Tracking your metrics the old fashion way is nothing more than a waste of time, money, and resources. A vertical bar chart can bring your data to life.

3. Leaderboard

Here’s how we define this:

“Select two rows or columns to track your metrics in a dynamic leaderboard chart”

Think about the many ways you can use this. Maybe you want to track the performance of your sales team. Or maybe you’re looking for a better way to track the sales of particular products. A leaderboard may be the solution you’ve been seeking.


The way you track and chart KPIs could be the difference between success and failure. Do you really want to take the risk of making a mistake?

If you’re already using Google Sheets – and there is a good chance you are – it’s time to bring this into your Dasheroo dashboard.

Are You Using a Shopify Data Dashboard?

Did you know that Shopify serves nearly 400,000 merchants? Or how about the fact that online store owners in 175 countries rely on this platform?

While there is no denying the many benefits of Shopify – including its ease of use and affordability – you don’t want to sell yourself short by relying solely on the tools provided by the platform.

This is where a Shopify data dashboard comes into play.

With this guiding you, it’s easier than ever to track your ecommerce analytics (which is important to your overall success).

Let’s take a look at three of the most important KPIs you can measure in your real-time Shopify sales dashboard:

1. Sales Funnel

Do you know what your sales funnel looks like? It’s important to track transactions in the following categories:

  • Checkouts
  • Completed checkouts
  • Fulfilled orders

With this data, you may come to find that some consumers aren’t completing the checkout process, thus resulting in lost sales and revenue.

2. Orders vs. Abandoned Checkouts

This goes along with the sales funnel, but gives you a clear idea of the number of orders placed vs. abandoned checkouts.

Here’s how we define this:

View a pie chart comparing the number of checkouts that resulted in completed orders to those that were abandoned before completion.

A high abandonment rate can be the difference between success and failure with your Shopify store. If you find that this is a problem, you can dig deeper to learn why it’s happening.

3. Product Leaderboard

Do you often wonder which products are accounting for most of your sales and revenue?

We make sure you always know the answer to this question. With the help of a tabular chart, you can get a clear idea of which products are selling best and how much revenue they are generating during a specified time period.


It doesn’t matter if you’re just getting your start in the ecommerce space or have been running a Shopify store for a few years, you need access to as much data as possible.

With a Shopify data dashboard, powered by Dasheroo, that is exactly what you get!

Use a Real-Time Twitter Dashboard to Track Your Growth

There are many ways to use a real-time Twitter dashboard, such as to track engagement and keep a close eye on your competitors.

While both of these things are important, so is your overall level of growth.

You should always keep a close watch on the way your Twitter profile is trending.

If you experience positive growth, stick with the strategy that has you on the right track.

Conversely, if you run into any setbacks, you can use the data from your dashboard to identify the problem (and when it occurred) and implement the right solution.

When it comes to growth, there are three data points that deserve most your attention:


This allows you to view your total number of followers, including your growth by day and week.

Your follower count is more important than anything else, as this is the number of people who are interested in what you have to say.

2. Following

Just the same as followers, you should keep track of the number of people you are following.

We define this as follows:

“View the total number of people you are following by day.”

While there is no hard and fast rule, you don’t want the number of people you are following to exceed your number of followers.

3. Tweets

This is the total number of Tweets you’ve published in a given period of time.

By tracking day over day and week over week growth, you can see what is and isn’t working in regards to your posting schedule and quantity.


When you tie all of these numbers together, you end up with an overview of your Twitter growth.

In a perfect world, your number of followers will continue to trend upwards, day in and day out. This signifies that your Twitter marketing plan is working – and that’s exactly what you want!