3 Creative Ways to Use a Dasheroo Business Dashboard

In our last blog post, we examined some of the many types of companies that can benefit from a business dashboard.

While many marketing professionals are familiar with the most common integrations – such as those for social media – there’s more to a business dashboard than meets the eye.

There are a variety of creative ways to use a Dasheroo business dashboard, including the following:

1. Team Collaboration

Keeping your marketing team on the same page is easier said than done. Fortunately, you can use Google Sheets to not only keep your team on the same page, but to also display some killer data.

Here’s what we have to say about this:

“Create eye-popping bar charts, funnel graphs, trending line graphs, pie charts, leaderboards and tables right from a Google Sheet.”

It doesn’t matter what type of marketing channels you are using, from Facebook Ads to Twitter, our Google Sheets integration can keep your team working in an efficient manner.

2. To Track Social Media Interaction

It’s one thing to use social media, but another thing entirely to track what is and isn’t working.

In an overall sense, interaction with your brand is more important than anything else. This shows that your updates are not falling on deaf ears.

Dasheroo is the king of social media integration, making it simple to track interaction on Twitter, Facebook, and Instagram among a variety of other platforms.

3. To Improve Facebook Advertising ROI

As excited as you may be to get involved with Facebook advertising, your positive vibes can take a turn for the worse if you begin to churn through money with nothing to show for it.

With access to the right Facebook Ads analytics, you’ll find it easier to master your advertising campaigns as to boost your ROI.

You should never assume that simply spending money on Facebook Ads is good enough. You must closely monitor your results, with an eye toward any data that can help you tweak your approach in the future. For example, cost per click will have a big impact on your ROI.


While there are thousands of creative ways to use a Dasheroo business dashboard, these three ideas should put you on the right track.

What do you think of these ideas? Will you be able to use any of them in the future? Do you have others to share?

What Types of Companies can Benefit from a Business Dashboard?

Do you often find yourself pondering the benefits of using a business dashboard? Do you have questions about what this could do for your company?

When it comes to using a business dashboard to track key insights, companies typically fall into one of three categories:

  • Those that swear by the benefits of a business dashboard
  • Those who don’t know the first thing about this
  • Those who believe it’ll cause them more harm than good

If you’re on the outside looking in, there’s a good chance you’re in this position because you’ve not yet taken the time to learn more about the benefits.

Additionally, you’ve yet to take a closer look at how this could bolster everything from your social media plan (such as your Twitter strategy) to the way you accept and track payments (Stripe integration is super cool).

While no two companies are the same, I’ve personally worked with several types that were able to benefit from a business dashboard. Let’s examine an overview of each type:

1. Small Startups

Every year, hundreds of thousands of companies are born. Most of these startups don’t have the resources to hire one employee after the next, but they do have access to a variety of tools that can save them time and money.

For example, my involvement with a startup coffee company has taught me some valuable lessons on the importance of using tools, such as Dasheroo, to boost productivity and decrease the need for additional manpower.

2. Growing Companies

Once a company makes its way out of the startup stage, it’s time to focus on growth (among other goals).

These companies are always looking for ways to take revenue and profit to the next level. This often comes down to having a clear understanding of what’s working, what’s not, and which strategy adjustments make the most sense.

Note: here’s a case study of a company that fits into this category.

3. Big Organizations with Tons of Data

Finally, there are big organizations – those with hundreds or thousands of employees – that are surrounded by tons of data.

You have to think big here. Brands like Discover and VerticalResponse come to mind.

These companies have a stronghold on their industry, but still realize the importance of making the most of every piece of data that’s available to them.


If nothing else, here’s what you need to remember: every type of company – regardless of size, industry, or revenue – can benefit in some way from a business dashboard.

Dasheroo gives you the opportunity to get started for free, so you might as well see what this type of tool can do for your company. You may be surprised at the transformation it brings!

Use Google Sheets to Track and Chart KPIs

With the help of Google Sheets, it’s easier than ever to create, edit, and collaborate online.

While many people use this free service to create nothing more than simple spreadsheets, others have come to find that it’s much more powerful than that. This is particularly true if you decide to track and chart KPIs from Google Sheets within your Dasheroo dashboard.

If you’re having a difficult time understanding how Google Sheets and Dasheroo can work together, here are three ways you can synchronize the two applications:

1. Single Metric

With a Dasheroo Google dashboard, you can track data for a specific cell within your spreadsheet. An example of this would be tracking the number of sales calls that you (or a team member) make in a particular day.

2. Bar

Are you looking for a way to better track and compare two or more metrics? This is where the vertical bar chart comes into play.

Tracking your metrics the old fashion way is nothing more than a waste of time, money, and resources. A vertical bar chart can bring your data to life.

3. Leaderboard

Here’s how we define this:

“Select two rows or columns to track your metrics in a dynamic leaderboard chart”

Think about the many ways you can use this. Maybe you want to track the performance of your sales team. Or maybe you’re looking for a better way to track the sales of particular products. A leaderboard may be the solution you’ve been seeking.


The way you track and chart KPIs could be the difference between success and failure. Do you really want to take the risk of making a mistake?

If you’re already using Google Sheets – and there is a good chance you are – it’s time to bring this into your Dasheroo dashboard.

Are You Using a Shopify Data Dashboard?

Did you know that Shopify serves nearly 400,000 merchants? Or how about the fact that online store owners in 175 countries rely on this platform?

While there is no denying the many benefits of Shopify – including its ease of use and affordability – you don’t want to sell yourself short by relying solely on the tools provided by the platform.

This is where a Shopify data dashboard comes into play.

With this guiding you, it’s easier than ever to track your ecommerce analytics (which is important to your overall success).

Let’s take a look at three of the most important KPIs you can measure in your real-time Shopify sales dashboard:

1. Sales Funnel

Do you know what your sales funnel looks like? It’s important to track transactions in the following categories:

  • Checkouts
  • Completed checkouts
  • Fulfilled orders

With this data, you may come to find that some consumers aren’t completing the checkout process, thus resulting in lost sales and revenue.

2. Orders vs. Abandoned Checkouts

This goes along with the sales funnel, but gives you a clear idea of the number of orders placed vs. abandoned checkouts.

Here’s how we define this:

View a pie chart comparing the number of checkouts that resulted in completed orders to those that were abandoned before completion.

A high abandonment rate can be the difference between success and failure with your Shopify store. If you find that this is a problem, you can dig deeper to learn why it’s happening.

3. Product Leaderboard

Do you often wonder which products are accounting for most of your sales and revenue?

We make sure you always know the answer to this question. With the help of a tabular chart, you can get a clear idea of which products are selling best and how much revenue they are generating during a specified time period.


It doesn’t matter if you’re just getting your start in the ecommerce space or have been running a Shopify store for a few years, you need access to as much data as possible.

With a Shopify data dashboard, powered by Dasheroo, that is exactly what you get!

Use a Real-Time Twitter Dashboard to Track Your Growth

There are many ways to use a real-time Twitter dashboard, such as to track engagement and keep a close eye on your competitors.

While both of these things are important, so is your overall level of growth.

You should always keep a close watch on the way your Twitter profile is trending.

If you experience positive growth, stick with the strategy that has you on the right track.

Conversely, if you run into any setbacks, you can use the data from your dashboard to identify the problem (and when it occurred) and implement the right solution.

When it comes to growth, there are three data points that deserve most your attention:


This allows you to view your total number of followers, including your growth by day and week.

Your follower count is more important than anything else, as this is the number of people who are interested in what you have to say.

2. Following

Just the same as followers, you should keep track of the number of people you are following.

We define this as follows:

“View the total number of people you are following by day.”

While there is no hard and fast rule, you don’t want the number of people you are following to exceed your number of followers.

3. Tweets

This is the total number of Tweets you’ve published in a given period of time.

By tracking day over day and week over week growth, you can see what is and isn’t working in regards to your posting schedule and quantity.


When you tie all of these numbers together, you end up with an overview of your Twitter growth.

In a perfect world, your number of followers will continue to trend upwards, day in and day out. This signifies that your Twitter marketing plan is working – and that’s exactly what you want!

3 Facebook KPIs to Measure in Real Time

With the growth of Facebook appearing unstoppable, there is no better time than now to use this social media platform to take your business to new heights.

Depending on your marketing strategy and what you’re trying to accomplish, the tracking of Facebook KPIs in real time could be the difference between success and failure.

With the help of a Dasheroo real-time Facebook dashboard, you’ll never have questions about where things stand in regards to organic growth and advertising reach. All of your data is updated and available in real time.

Let’s examine three Facebook KPIs that you should begin to measure in real time:

1. Engagement

Facebook engagement entails many things, including: clicks, shares, likes, and comments.

You want to stay current with each type of engagement, as this provides the opportunity to engage with your audience (which is important to your success).

By tracking growth from day to day and week to week, you’ll always know if you’re on the right track or if you need to adjust your strategy.

2. Ad Clicks

Here’s how we define this:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Simply put, if you’re spending money on Facebook Ads you need to know what’s happening at all times. This doesn’t mean you have to track data every minute of every day, but being able to get real time updates will help you understand how your campaign is performing.

3. Cost Per Click

In a perfect world, you’d have an unlimited amount of time to spend on Facebook advertising. Unfortunately, you know that you only have so much money to go around.

This is perhaps the most important Facebook KPI to measure in real time, as you must always understand how much money you’re spending, as to accurately calculate your return on investment and avoid overspending.


If you get into the habit of tracking these Facebook KPIs in real time, you’ll find it easier to achieve great success on your way to reaching your short and long term goals.

Track Google AdWords Analytics to Spend Wisely and Reach Your Goals

Even if you spend a lot of time and money on SEO and social media marketing, there may come a point when you want to turn your attention to Google AdWords.

The primary benefit of Google AdWords is easy to see: you can generate guaranteed (and targeted) traffic to your website.

On the flipside, you’re charged every time somebody clicks one of your ads in the search results.

This is why Google AdWords analytics is so important. You need to know everything about your AdWords campaign, down to the finest of details.

Here are five (but not the only) KPIs that Dasheroo allows you to track:

1. Cost

This is the amount of money spent on your campaign each day. If you don’t know how much you’re spending, it’s easy to break your budget.

2. Impressions

Are your ads being displayed to a large audience? This KPI shows the total number of times your ads are displayed on a given day.

3. Clicks

Perhaps the most important KPI, it shows the number of times a user has clicked on your ads (which impacts your spend).

4. Conversions

With a Google AdWords dashboard, you can track more than costs and clicks. You can also track conversions, such as the number of leads or sales generated by a particular ad. And this is what matters most, right?

5. Cost Per Click

Cost per click, also known as CPC, deserves your full and undivided attention. This gives you a clear idea of how much you are spending every time a user clicks your ad. It also allows you to accurately calculate your return on investment (ROI).

Have you used Google AdWords in the past? Are you interested in doing so in the future? If you answered yes to either question, you need an AdWords dashboard to help you better understand performance.

YouTube Analytics: There’s More Data Than You Think

Did you know that 85 percent of businesses now have internal staff and other resources to produce video content in-house?

If this is the direction your company is moving, it’s safe to assume that you’ll spend quite a bit of time on YouTube (and other video sharing websites) in the future.

While creating and posting high quality video content is a start, you don’t want to stop there. You need to fully understand how your videos are performing, as this will help you make the most of your efforts in the future.

With a YouTube analytics dashboard, it’s easier than ever to track key data associated with your video marketing strategy.

Here are some of the many data points you should track:

  • Most Viewed Videos
  • Recent Videos
  • Subscribers
  • Engagement
  • Engagement by Video
  • Video Uploads
  • Views
  • Views by Video

And the list goes on and on!

Engagement is the name of the game when it comes to YouTube analytics. Posting videos is one thing, but getting your audience to engage is what it’s all about.

You can use your YouTube dashboard to track engagement data such as:

  • Likes
  • Shares
  • Comments
  • Favorites

As long as your engagement numbers are increasing from day to day and week to week, you’re on the right track.

You’ll never truly understand the value of video marketing until you focus more time and attention on performance. With a YouTube analytics dashboard, you can do just that!

Instagram Engagement: The 3 Most Important Data Points

When it comes to Instagram marketing, you need to do more than post images and hope for the best.

Instead, you should turn your attention to one very important word: engagement.

At Dasheroo, we make it simple to implement an Instagram dashboard that allows you to track a variety of engagement related data points. Here are three of the most important:


There aren’t many things more important than growing your audience. In the most simple terms, you should do whatever you can to increase your follower account from one day to the next.

By tracking this number, you will always know where your follower count stands and which efforts are paying off.

2. Engagement Rate

A growing follower count is a positive sign, but engagement is what you’re really after.

We calculate engagement rate as follows:

Engagement rate = Comments + Likes ÷ Followers

The higher the engagement rate the better. Keep close tabs on this number for each post, as it will help you understand the type of content that is resonating with your audience.

3. Highest Engagement

This goes along with point #2. Your Instagram dashboard will track the posts with the highest engagement, displaying a chart that looks like this:

In addition to the engagement rate, it includes:

  • Number of likes
  • Number of comments
  • Date

All of these things are essential to understanding what is and is not working.


With Instagram analytics, you’re looking to answer one very important question: what type of content performs best?

By focusing on these engagement related data points, you can efficiently and accurately address this question.

LinkedIn Dashboard: Yes, You Need One

Despite the fact that LinkedIn is the largest professional social networking service in the world (by far), many individuals turn a blind eye in favor of Facebook, Twitter, and Instagram among others.

This is a big mistake.

With more than 500 million registered members in 200+ countries, you have the opportunity to market your company in a number of unique ways.

This is where a LinkedIn dashboard comes into play. With the help of Dasheroo, for example, you can track a variety of key insights while measuring all your KPIs. Best yet, all this data is presented in real-time via a beautiful social media dashboard.

Speaking of data, let’s examine three things you should absolutely track via a LinkedIn dashboard:

1. Total Connections

Simply put, you want to grow your connections with each passing day. Taking this one step further, you should track your growth as to understand what generates the best response.

Note: you can also track your total number of Company Page followers by the day.

2. Highest Engagement Updates

The more time you spend on LinkedIn the more information you will share with your audience. With this data point, you can quickly understand what is and is not resonating with your audience.

We calculate engagement rate as follows: (Likes + Comments + Shares + Clicks) ÷ Impressions.

3. Engagement

This is a broad overview of all engagement activity, including:

  • Likes
  • Comments
  • Shares
  • Clicks

Are these numbers on the rise or decline? You should always know the answer.


So, there you have it. It’s easy to turn most of your time and resources to other social media services, but that doesn’t mean you should ignore the power of LinkedIn.

With the right approach, you can use LinkedIn to grow your audience, share useful information, boost sales, and much more.