We’ve been marching towards this release and it’s finally here! Thanks to everyone on the team for working hard on these upgrades that our users have been asking for. You’ll also be seeing more features over the next few weeks so stay tuned!
Google AdWords Enhancements
You’ll now view a table that provides your AdWords KPIs at an individual ad level. For every ad: clicks, impressions, CTR, average CPC and Cost are displayed as KPIs for the given time period.
The Video Performance insight is a quick snapshot of how your video ads are doing in the chosen time period. The overview insight shows high level stats like Impressions, Video Views, Video View Rate, Clicks, CPV, Cost, CTR. The insight also shows how these numbers have been trending in the given time period and gives you an indication of how your video ads have been doing.
Video Watch Rate
This multi-line insight will provide stats on the percentage of impressions where a viewer saw 25%, 50%, 75% and 100% of your video ad and how this trends over a period of time. This insight can be configured at an Ad Account, AdGroup, Campaign or individual ad level on your Google dashboard.
- Watch 25% rate : Percentage of impressions where the viewer watched 25% of your video
- Watch 50% rate : Percentage of impressions where the viewer watched 50% of your video
- Watch 75% rate : Percentage of impressions where the viewer watched 70% of your video
- Watch 100% rate : Percentage of impressions where the viewer watched 100% of your video
How cool is that? You’ll now be able to track video viewing KPIs on your dashboard.
In addition to new insights we have now introduced the ability to configure your Google AdWords insight at the Ad Set, Ad Campaign or individual ad level. So in addition to the overall high level stats on your AdWords account, you can set up insights at a much granular level to see how a particular ad campaign or even an individual ad is performing. Simply add a new insight and configure it in the settings panel.
We’re planning on more releases in the coming weeks, happy dashboarding!