The growth of Instagram has been nothing short of amazing.
The social media platform launched on October 6, 2010 and reached the one million user mark on December 21 of the same year.
Fast forward to today and here are some statistics that’ll knock your socks off:
- 500 million + monthly actives
- Large audience outside of the United States.
- 95 million + photos and videos added each day
With all this in mind, now’s the time for your company to get involved. This means a couple of things:
- Keeping a close eye on your Instagram rates.
- Knowing what is and isn’t working for other brands.
Below, we’ll examine three Instagram accounts that can teach you something important (and useful)! Hopefully it will help boost your own Instagram rates. Let’s get started.
While there’s a lot to like about this Instagram account, which can be seen by its nearly 60 million followers, there’s one lesson that stands out in the crowd: don’t be afraid to post photos shared by others.
It goes without saying that you’ll post your own photos from time to time, but encouraging submissions, such as from your customers, is a great idea.
Even if you don’t know the first thing about this India-based fruit drink company, you can learn from their Instagram account.
The one thing that stands out is the use of unique images with a bright, cartoon-like feel. Not only does this allow the company’s personality to shine through, but it makes for a distinct and unique experience.
There is more to Instagram than posting photos, and Spotify proves this to be true by sharing videos on a regular basis.
In our mind, variety is always a good thing. Spotify never hesitates to share a high quality video, many that generate thousands of views and quite a few comments.
As you continue to grow your own Instagram account, don’t hesitate to take inspiration from these three brands. They’re doing something right!
When you add this strategy to a regular review of your Instagram analytics, you’ll find this social media platform providing you with many opportunities.