In the early days of Instagram, this social media platform was often overshadowed by Twitter and Facebook. Those days have come and gone, as the photo-sharing social networking service is now a major player in this space. For this reason, a concentration on Instagram analytics is a must.
Consider the following (statistics courtesy of Instagram):
- More than 400 million monthly actives.
- 3.5 billion likes every day.
- An average of 80 million photos shared every day.
So, what does all this mean? In short, you should be using Instagram as a marketing tool. As you develop a strategy for driving traffic and increasing brand awareness, make sure you have a plan for tracking results and examining data.
Here are three data points to track:
1. Number of Followers
This is no different than other social media sites. The more followers you have the greater your reach.
At first, follower growth may be slow. But as long as you are seeing an upward trend, you should be happy with the results.
What types of posts receive the most engagement? This includes both “likes” and “comments.”
Knowing the answer to this question allows you to create more targeted Instagram updates in the future. For example, you may find that your audience enjoys photos of your newest products. In this case, you want to focus more time and energy on these types of updates.
Instagram is not a social media platform you use today and revisit in a week or so. Regular updates, day in and day out, will increase your number of followers while also boosting engagement.
By tracking data related to each update, you get an inside view of what works, what doesn’t, when to post, and much more.
With many of the top brands developing a strong Instagram marketing strategy, you should consider doing the same. This could give you a leg up on the competition. Just make sure you have a system in place for tracking your Instagram analytics.