As you get your startup off the ground, it won’t be long before your focus turns to social media.
Twitter, for example, provides an opportunity to connect with current customers, prospect for new ones, and share your brand and knowledge with the world.
According to HubSpot, “in the past two years, content consumption on Twitter has increased 25%.”
When you combine this statistic with roughly 336 million monthly active users, you have every reason to spend a solid portion of your social media resources on this platform.
But How Do You Know What’s Working?
Setting up a Twitter profile and sharing updates is a great start, but that’s not enough to reach your goals.
You need to know what’s working, what’s not, and how to take full advantage of the type of content that resonates with your audience.
This is where a Twitter dashboard comes into play.
While every data point deserves your attention, here are three key steps to take when setting up a Twitter dashboard for your startup:
View your total number of Twitter followers, following and Tweets by day.
With this, it only takes a few seconds to get a clear idea of how your Twitter account has performed on a particular day.
View your engagement metrics by day, including retweets, replies, mentions, and likes.
As noted above, sending Tweets and hoping for something good to happen isn’t enough. Engagement is what matters most, and your Twitter Dashboard should provide you with the right data.
3. Competitor Activity
Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.
You don’t want to spend too much time tracking the competition, but this data will give you a clear idea of where you stack up against others in your industry.
Competitor activity provides data on:
- My Followers
- My Following
- Their Followers
- Their Following
If you use this advice to setup a Twitter dashboard for your startup, you’ll feel much better about the progress you’re making on this powerful social platform.