Does your business have access to more data than ever before? Are you using it to your advantage, or have you come to find that too much data is actually a bad thing?
You should be excited about the ability to collect, access, and analyze mounds of data. Unfortunately, without the right processes in place, you could find yourself spending a lot of time and money you don’t have.
With this in mind, let’s examine some of the best ways to get more mileage from your data in 2019:
1. Use a Social Media Dashboard
In a recent blog post, we discussed how to prepare your social media dashboard for 2019. It touched on things such as:
- Choosing the right integrations
- Reviewing your data from 2018
- Involving your entire team
The more time you spend with social media the more data you can access. Without a dashboard to pull together and display this data, you’ll find yourself chasing numbers from one platform to the next – and that’s not an efficient use of your time.
2. Stick With What You Know
Some people try so hard to implement a new system for collecting and analyzing data that they end up causing more headaches and stress. Rather than do this, stick with what you know.
For example, there are tools that allow you to easily access and update data from the spreadsheets you’ve come to know and love. With this approach, you don’t have to implement a new system. Instead, you can stick with a system you’ve come to trust, which results in a much smaller learning curve.
3. Hire Help
It’s not the right decision for every company, but if you have loads of business data to sift through, it may make sense to hire a dedicated person to tackle this task.
Even with the right software and systems in place, analyzing business data is still time consuming. This is particularly true if you plan to take action on your findings (and yes, you should plan on this).
Consider if hiring a business data analyst – or a similar professional – makes sense for your company in the new year.
Are you happy with your ability to compile and efficiently review business data? Are you ready to take things to the next level in 2019?