Using social media to market your business is a great idea, especially if your audience is receptive to the content you’re sharing.
But how do you really know if your social media strategy is generating the intended results?
Like many small business owners and marketing professionals, you take the time every month (or more often) to visit each channel, record some numbers, and examine your findings.
In its most basic form, this approach entails the following steps:
- Visit each site – such as Instagram, Twitter, and Facebook – when you have time in your schedule to do so
- Dig around for the information that’s most important to your social strategy
- Record it in a spreadsheet for future use
- Repeat the process after the next cycle ends (such as in a week or month)
- Compare the most recent period to the one before it
While this process can turn out the right information, it’s extremely time consuming. This is particularly true if your social media channels are robust, such as a Twitter account with tens of thousands of followers and just as many Likes and Retweets.
Rather than manually collect social media data, you can use an all-in-one business dashboard that does the work for you.
While manual collection can take as long as several hours to complete, Dasheroo can provide the data you need within a matter of seconds. Even better, data is collected and displayed in real time, ensuring that you always have access to exactly what you need.
It takes a lot to execute a successful social media strategy. If you’re spending too much time collecting data and not enough time on execution, it may be time for a change.
Once you make the switch, you’ll come to realize that you have more time in your day and instant access to all the data you need to make confident decisions.