Facebook Marketing in 2018: Track Everything

According to Facebook, its platform generated “1.37 billion daily active users on average for September 2017.”

As a business owner or marketing professional, this means one thing: you need to spend more time, money, and resources on Facebook in 2018.

There’s more to success on Facebook than posting regular updates and engaging with your audience every now and again. If you want to harness the true power of the world’s largest social network, you need to track every last piece of data associated with your marketing strategy.

Dasheroo's Facebook analytics dashboardThis is where a Dasheroo Facebook dashboard comes into play. With this, you can track a variety of data points, including but not limited to:

  • Impressions
  • Fans
  • New fans
  • Engagement
  • Engagement rate
  • Post clicks
  • Post likes
  • Post shares
  • Post comments
  • Recent posts
  • Highest engagement
  • Competitor fans
  • Negative feedback by type
  • Recent reviews
  • New reviews
  • Lifetime rating

As you can imagine, this data will impact the decisions you make in the future.

For example, if a particular type of update continues to receive negative feedback, you’ll want to avoid the same approach in the future.

Conversely, as you learn what your audience enjoys the most, you can focus more time and attention on sharing this type of content.

It doesn’t matter if you are new to Facebook marketing or have been dabbling in it for years, you can’t afford to overlook the power of the data that’s available to you.

With the help of a Dasheroo dashboard, you’ll never be left out in the cold. All the information you need is right at your fingertips!

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