Customer Spotlight: OVO Mobile

There are many different reasons why companies decide to use a business dashboard reporting tool. Some do so to stay organized. Others do so to better understand the key metrics that drive business performance. And some simply love the data!


In this Customer Spotlight, we’re going to learn how one company – OVO Mobile – is using Dasheroo to monitor their important KPIs and keep their team members updated in real-time. We recently chatted with Matt Jones over at OVO Mobile to learn more about his company and the different ways they are using dashboards to run their business.

Dasheroo: Hi there Matt! Thanks for joining us today. To kick things off, why don’t you tell us a little bit about yourself and your background?

Matt: Sure thing. I’m currently the CEO of OVO Mobile and we’re based here in beautiful Sydney, Australia. I’ve got an extensive background in the telecommunications space having previously held executive leadership roles at Telstra, Optus, Vodafone, AAPT, and Telecom New Zealand as well as global management consulting firms including BearingPoint.

Dasheroo: How long has OVO Mobile been in business?

Matt: I founded the company with two other partners in 2014. In 2015 we had
our official public launch. Things are going really well for us and the growth is very exciting. We currently have an Australian audience estimated at over 7 million and we’ve won some prestigious awards including the Money Magazine “Best of the Best” Award 2017.

Dasheroo: What types of products or services does OVO Mobile provide? Who is your typical customer?

Matt: In short, we provide our customers with prepaid mobile services that bring together telecommunications with media rights and digital broadcast for mass distribution.

Our typical customer is often a sports fan looking for great streaming content including gymnastics and motorsport (e.g. superbikes, drags, and Audi Racing).

Our core goal is to drive the convergence of telco and media, providing fans content they are passionate about; data free and unlimited.

Dasheroo: What was the main reason you started looking for a dashboard reporting tool?

Matt: We wanted a simple dashboard for inclusion in our corporate reports, as well as something that could be displayed on our TVs in the lobby of our office. Also, we were seeking something that could provide real-time alerts and notifications for specific key KPIs.

Dasheroo: How has Dasheroo helped you achieve these goals?

Matt: First off, we’ve been able to create some slick dashboards to track key metrics across important areas of our business including advertising, sales, and social media.

In addition, we absolutely love Dasheroo’s “Alerts” feature! Every day, we get a summary of sales for the day. This drives all types of activities. For example, if the volume is low, this triggers an investigation into our technology and sales channels to confirm that nothing is wrong. Conversely, when sales are higher than usual, it starts a positive conversation across the business.

Dasheroo: What advice would you give to organizations who are considering a dashboard reporting tool?

Matt: There are plenty of reporting tools to choose from, but if you’re looking for a platform that is built to proactively keep a team informed, while also providing a simple and efficient setup, Dasheroo is your friend. 🙂


Awww, thanks Matt and Team OVO — we’re big fans of yours too! We look forward to helping you track all your important metrics as you continue to grow, and we’ll keep improving Dasheroo to meet your needs along the way. Best of luck to you!

To learn more about OVO Mobile, please visit the company’s official website or find them on Instagram, Facebook, and Twitter.

Would you like to be featured in our “Customer Spotlight” series? Great, we’d love to hear from you! Feel free to contact us so we can discuss further.

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