This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:
Hands down, this is the most important piece of data in regards to YouTube marketing. Tracking the number of views for each video allows you to:
- Understand which types of videos elicit the best response.
- Focus on the topics that are of most interest to your audience.
- Determine which marketing activities, such as an email campaign or social media blast, generate the most views.
2 – Likes and Dislikes
This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).
It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining your activity over a period of time, such as one week, focus on these metrics:
- Total videos
- Total subscribers
- Total views
- Total watch time
Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?
4 – Watch Time
This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.
Your goal is simple: for your watch time to increase one day, week, and month at a time. As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.
We mentioned this in passing above, but it’s well worth diving into. Engagement is broken down into four distinct categories:
- Likes (dislikes)
Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.
Remember, engagement is every bit as important as views when it comes to YouTube analytics.
What other type of YouTube data is critical to your success?