Engagement is Key to Success on Twitter

Is your brand active on Twitter? Are you wondering why you’re not generating fresh leads? Are you coming up short in regards to growing your audience?

There is a fine line between success and failure on Twitter. While some brands are killing it, others continue to come up short as they aren’t putting enough effort into one key area: engagement.

You can share as many updates as you would like, but these don’t do you any good if you’re coming up short in regards to engagement. After all, this is what Twitter is all about.

There are four forms of engagement on Twitter:

  • Retweets
  • Replies
  • Mentions
  • Favorites

It should be your goal to achieve positive day-to-day and week-to-week growth in all four of these areas. As long as you’re seeing steady growth, you’ll soon come to find that your high engagement rate is bringing many benefits to your brand, such as increased leads and a growing network.

Taking things one step further, you should keep close tabs on the Tweets that generate the highest engagement rate. We calculate engagement rate as follows: (Replies + RT’s + Favorites) ÷ total followers.

As you come to understand which Tweets have the highest engagement rate, you’ll begin to see what type of content you should be creating and sharing.

For example, you may find that your audience loves to engage when you post links to industry studies and blog posts. Conversely, you may also learn that they don’t care too much about product and/or service updates.

Here’s the way you should look at it: if you’re going to use Twitter, you might as well put yourself in position to succeed. This means doing whatever you can to boost engagement.

How do you feel about your Twitter engagement rate? Is there room for improvement? Do you have any advice to share?

Use a Real-Time Twitter Dashboard to Track Your Growth

There are many ways to use a real-time Twitter dashboard, such as to track engagement and keep a close eye on your competitors.

While both of these things are important, so is your overall level of growth.

You should always keep a close watch on the way your Twitter profile is trending.

If you experience positive growth, stick with the strategy that has you on the right track.

Conversely, if you run into any setbacks, you can use the data from your dashboard to identify the problem (and when it occurred) and implement the right solution.

When it comes to growth, there are three data points that deserve most your attention:

1. Followers

This allows you to view your total number of followers, including your growth by day and week.

Your follower count is more important than anything else, as this is the number of people who are interested in what you have to say.

2. Following

Just the same as followers, you should keep track of the number of people you are following.

We define this as follows:

“View the total number of people you are following by day.”

While there is no hard and fast rule, you don’t want the number of people you are following to exceed your number of followers.

3. Tweets

This is the total number of Tweets you’ve published in a given period of time.

By tracking day over day and week over week growth, you can see what is and isn’t working in regards to your posting schedule and quantity.

Conclusion

When you tie all of these numbers together, you end up with an overview of your Twitter growth.

In a perfect world, your number of followers will continue to trend upwards, day in and day out. This signifies that your Twitter marketing plan is working – and that’s exactly what you want!

Use a Twitter Analytics Dashboard to Track Competitors

Using a Twitter analytics dashboard could be the secret to unlocking the full potential of this powerful social network.

From tracking followers to understanding engagement rates, your dashboard will never let you down.

Just as you spend a lot of time on Twitter, your competition is doing the same. Are you outperforming your top competitors? Do they have your number when it comes to Twitter performance?

This is where Dasheroo can help.

Rather than manually track your competition, you can customize your Twitter analytics dashboard to keep a close watch on competitor activity. Here’s what we have to say about this:

Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.

Easy enough, right?

When you know what your competitors are doing, it’s easier to adjust your approach to ensure that you’re always one step ahead of the game.

Furthermore, this can help you understand what is and is not working for other companies.

For example, if a particular type of content continually performs well for your top competitors, you can implement the same strategy in the future.

It goes without saying that you’ll get the most out of your Twitter analytics dashboard when you focus on your own data. Even so, it always makes sense to keep one eye on the competition.

What are your thoughts regarding your company’s Twitter performance? Are you leading the industry, or lagging behind the competition? A Twitter dashboard could be just what you need to turn the corner.

Use a Twitter Dashboard to Track Engagement

While there is no denying the power of Facebook, don’t let your interest in this social media platform overshadow the benefits of using Twitter.

Before we discuss the many ways to use a Twitter dashboard to track engagement, let’s review some key statistics associated with the company:

  • Twitter has approximately 313 million monthly active users
  • Twitter supports more than 40 languages
  • 82% of active Twitter users are on mobile

Now do you see why it’s important to use Twitter? While a strong presence on this social media site is important, there’s something else to remember: your success is based primarily on engagement.

With Dasheroo, you can view your engagement metrics by the day or month. This includes likes, mentions, replies, and retweets.

Are you experiencing day-to-day and month-to-month growth? If so, stick with what you’re doing and let your Twitter dashboard track your every move.

But that’s not all you can do. You can also track the Tweets that generate the highest engagement rate. Here is how we calculate the engagement rate of each Tweet:

Engagement rate = (Replies + RT’s + Favorites) ÷ total followers.

By pinpointing the Tweets that generate the highest engagement rate, you’ll have a better understanding of the type of content to produce and share with your audience in the future.

As you devote more time to Twitter, it goes without saying that you’ll have access to more high level data that can change the way you market your company via this social media platform.

If you aren’t yet using a Twitter dashboard to track engagement, visit this page to learn more.