YouTube Analytics: 5 Metrics You Need to Track For Success

Earlier this year, we launched our YouTube analytics feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1. Video ViewsDasheroo's YouTube Videos Viewed dashboard

Hands down, this is the most important piece of data in regards to YouTube analytics.

Tracking the number of views for each video allows you to:

  • Understand which types of videos elicit the best response.
  • Focus on the topics that are of most interest to your audience.
  • Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2. Likes and DislikesDasheroo's YouTube Recent dashboard

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3. Activity Breakdown

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining Dasheroo's YouTube total activity dashboardyour activity over a period of time, such as one week, focus on these metrics:

  • Total videos
  • Total subscribers
  • Total views
  • Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4. Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time.

As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5. Engagement

We mentioned this in passing above, but it’s well worth diving into. Engagement isDasheroo's YouTube engagement dashboard broken down into four distinct categories:

  • Likes (dislikes)
  • Shares
  • Comments
  • Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views.

What other type of YouTube analytics are critical to your success?

New Release: Pinterest Analytics for Your Dasheroo Dashboard

We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.

What insights do you get? Check these out:Dasheroo Pinterest Analytics Dashboard

  • Overview – View multiple graphs of your overall Pinterest account performance
  • Followers – View the total number of followers in your Pinterest account in the given time period.
  • Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
  • Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
  • Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.Dasheroo Pinterest Analytics Dashboard
  • Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
  • Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
  • Influencers – View the top influencers for your Pinterest account.
  • Best Performing Pins – View the most popular Pins in your account.
  • Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.

Best part? Now you can view your Pinterest analytics right on your  social media dashboard, Google Analytics dashboard and Shopify sales dashboard to see how Pinterest is driving you business!

Let us know what you think and what more you need for all of your dashboards!

What’s a Good Twitter Engagement Rate for Your Tweets?

Dasheroo's twitter engagement rates.

In this Dasheroo dashboard for Twitter Analytics you’ll see that Dasheroo Tweets 6 times a day and falls right where the big brands do!

At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.

Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.

So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?

According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.

So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:

5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!

Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!

So how are you doing with your Twitter analytics engagement metric? Check out our previous post 9 Ways to Pump Up Your Twitter Engagement, it’s awesome!

P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!