We’re always excited when our users write about us as well as the press. As a startup it’s not easy. This past week we got both!
Category: Social Media Dashboard Features
We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.
- Overview – View multiple graphs of your overall Pinterest account performance
- Followers – View the total number of followers in your Pinterest account in the given time period.
- Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
- Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
- Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.
- Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
- Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
- Influencers – View the top influencers for your Pinterest account.
- Best Performing Pins – View the most popular Pins in your account.
- Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.
Let us know what you think and what more you need for all of your dashboards!
At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.
Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.
So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?
According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.
So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:
5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!
Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!
P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!
Instagram can be a great way to get in front of now well over 300 million people (updated to 400 active monthly users as of September, 2015), it surpassed Twitter last year. So it was important for Dasheroo to provide free Instagram analytics for your dashboards! So what is engagement when it comes to Instagram? Simple: it’s the number of Likes and Comments divided by the number of followers you have. Why is your Instagram engagement rate important? It’s a great tool to compare other social networks to find what really works for your business.
Last year Social Bakers did a fantastic study. They measured the top 25 ‘most engaging brand profiles’ engagement on social networks. The winner? Instagram by a LOT!
On a per post basis Instagram posts generated a 3.31% per follower engagement rate! That’s huge when you compare it to the average Twitter engagement rate of .07%. It’s almost 50 times more engagement per follower than other social networks.
Forrester also had a great study that found close to the same, they studied 3 million user interactions with more than 2,500 brand posts and discovered that Instagram posts generated a per-follower engagement rate of 4.21%, or 58 times more engagement per follower than other social networks.
But what does this tell you? We wanted to see how it was working for us and although our Instagram following is small we wanted to see it compared to Twitter. Although it might not be statistically valid, it’s directional and we’ll probably put more oomph into Instagram.
One big note here, Twitter is in the top 10 traffic driver to the Dasheroo site while Instagram is far from that so if you’re down with it being great branding and less transactional (posting a link is a pain) then make sure you add it to your social media marketing!
P.S. Don’t forget to check out your Ultimate Instagram analytics dashboard at Dasheroo, you can track all of your social media analytics too!