Social Media Dashboard Features Archives | Page 4 of 4

YouTube Analytics: 5 Metrics You Need to Track For Success

November 11, 2015 by Janine Popick·0 Comments

Earlier this year, we launched our YouTube analytics feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1. Video Views

Hands down, this is the most important piece of data in regards to YouTube analytics.

Tracking the number of views for each video allows you to:

Understand which types of videos elicit the best response.
Focus on the topics that are of most interest to your audience.
Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2. Likes and Dislikes

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3. Activity Breakdown

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining your activity over a period of time, such as one week, focus on these metrics:

Total videos
Total subscribers
Total views
Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4. Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time.

As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5. Engagement

We mentioned this in passing above, but it’s well worth diving into. Engagement is broken down into four distinct categories:

Likes (dislikes)
Shares
Comments
Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views.

What other type of YouTube analytics are critical to your success?

New Release: Pinterest Analytics for Your Dasheroo Dashboard

October 26, 2015 by Janine Popick·0 Comments

We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.

What insights do you get? Check these out:

Overview – View multiple graphs of your overall Pinterest account performance
Followers – View the total number of followers in your Pinterest account in the given time period.
Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.
Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
Influencers – View the top influencers for your Pinterest account.
Best Performing Pins – View the most popular Pins in your account.
Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.

Best part? Now you can view your Pinterest analytics right on your social media dashboard, Google Analytics dashboard and Shopify sales dashboard to see how Pinterest is driving you business!

Let us know what you think and what more you need for all of your dashboards!

What’s a Good Twitter Engagement Rate for Your Tweets?

April 29, 2015 by Team Dasheroo·12 Comments

In this Dasheroo dashboard for Twitter Analytics you’ll see that Dasheroo Tweets 6 times a day and falls right where the big brands do!

At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.

Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.

So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?

According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.

So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:

5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!

Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!

So how are you doing with your Twitter analytics engagement metric? Check out our previous post 9 Ways to Pump Up Your Twitter Engagement, it’s awesome!

P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!

What’s a Good Instagram Engagement Rate?

March 4, 2015 by Team Dasheroo·0 Comments

Instagram can be a great way to get in front of now well over 300 million people (updated to 400 active monthly users as of September, 2015), it surpassed Twitter last year. So it was important for Dasheroo to provide free Instagram analytics for your dashboards! So what is engagement when it comes to Instagram? Simple: it’s the number of Likes and Comments divided by the number of followers you have. Why is your Instagram engagement rate important? It’s a great tool to compare other social networks to find what really works for your business.

Last year Social Bakers did a fantastic study. They measured the top 25 ‘most engaging brand profiles’ engagement on social networks. The winner? Instagram by a LOT!

Dasheroo chart of Twitter vs. Instagram engagement rate. Instagram kills it.

Instagram engagement rates kills it vs. Twitter for Dasheroo.

On a per post basis Instagram posts generated a 3.31% per follower engagement rate! That’s huge when you compare it to the average Twitter engagement rate of .07%. It’s almost 50 times more engagement per follower than other social networks.

Forrester also had a great study that found close to the same, they studied 3 million user interactions with more than 2,500 brand posts and discovered that Instagram posts generated a per-follower engagement rate of 4.21%, or 58 times more engagement per follower than other social networks.

But what does this tell you? We wanted to see how it was working for us and although our Instagram following is small we wanted to see it compared to Twitter. Although it might not be statistically valid, it’s directional and we’ll probably put more oomph into Instagram.

One big note here, Twitter is in the top 10 traffic driver to the Dasheroo site while Instagram is far from that so if you’re down with it being great branding and less transactional (posting a link is a pain) then make sure you add it to your social media marketing!

P.S. Don’t forget to check out your Ultimate Instagram analytics dashboard at Dasheroo, you can track all of your social media analytics too!

Category: Social Media Dashboard Features