Facebook Analytics: 5 Must-Track Metrics

We’ve talked about important trends to spot in a Twitter analytics dashboard. We’ve also touched on Google Analytics metrics and why LinkedIn marketing is a must. Now it’s time to take a closer look at Facebook analytics, including five must-track metrics.

FansDasheroo Facebook Analytics Dashboard - Fans

Fans, fans, and more fans. There is nothing more important than this, right? While there are other metrics to track, this one definitely deserves your attention.

In short, this is the cumulative number of people that like your page. Breaking this down, pay close attention to your daily, weekly, and monthly growth.

Tip: Test out a Like Facebook ad campaign and see what happens. Facebook Ads expert Jon Loomer has a great article on how to get more Likes and Fans. At Dasheroo we have one constantly running so when we have something to announce we’ve built a big audience to talk to.


Posting content to Facebook is a good thing. Having this content shared by others is powerful.

You should track the shares of content on your page by day, week, and month. Just the same as fans, you want to experience positive growth. And shares are more powerful than likes since the content someone is sharing is actually displayed on their page.

And since someone doesn’t have to Like your page in order to share your content even better!

Facebook expert Mari Smith has a great infographic on how to increase  Facebook Shares.

CommentsDasheroo Facebook Analytics Dashboard - Comments

Much the same as shares, this is an “engagement” metric. It shows that people are doing more than reading your content. They are also commenting, giving you valuable feedback that can help you generate a more targeted Facebook marketing strategy.

You want to know how many comments your page is receiving (daily, weekly, monthly).

Scott Ayers Co-author of Facebook All-In-One for Dummies tells you 4 types of posts that will get your more comments.


Likes have been driving the Facebook engine since day one. In the same mold as shares and comments, likes show that your audience is interested in what you’re saying.

A steady increase in likes shows that your audience is growing and your content is “sticking.”


Facebook marketing success is all about activity. You want to Dasheroo Facebook Analytics Dashboard - Reachreach as wide an audience as possible. Furthermore, you want to track your reach (also referred to as impressions).

With this metric, you can track the total number of people who could have seen any activity on your page, such as: posts by the page, posts by other people, page links, mentions (and more).

Final Word

With more than one billion daily active users, Facebook provides the opportunity to reach a humongous audience. You should have three goals in mind:

  • Reach as many people as possible.
  • Experience positive growth.
  • Track the appropriate metrics to pinpoint your successes, failures, and potential strategy changes.

P.S. Don’t forget to check out our free social media dashboard from Dasheroo. Track all of your important social media KPIs in one nifty spot!

3 Important Trends to Spot in a Twitter Analytics Dashboard

With 320 million monthly active users, your business can’t afford to ignore the power of Twitter. The social giant provides an opportunity to connect with customers and prospects, share information, learn from others, and much more.

Just the same as every other social site, there are trends worth tracking. You need to know your audience inside and out. What type of information do they like? What type do they dislike? What do they best respond to?

Below are three trends within a Twitter analytics dashboard that absolutely deserve your attention:

1. FollowersDasheroo Twitter dashboard

In simple terms, you want your number of followers to increase with each week. Do you notice your number of followers slowing down? If so, it may be time to:

  • Create more content.
  • Follow more people.
  • Engage with your audience.

Followers are the lifeblood of your Twitter strategy. These people truly care what you have to say. For this reason, more is always better. Make sure your follower count is trending upwards at all times.

2. EngagementDasheroo Twitter Engagement Dashboard

Have you ever found yourself in this position: you create a great piece of content, such as an infographic, that you are excited to share via Twitter.

You make the tweet live, sit back, and wait for the fun to begin. And then you realize something: nothing is happening.

You can have as many followers as you want, but what matters most is engagement. Are your tweets being retweeted by others? Are they clicking the “favorite heart” to show their support? Are you opening up a dialogue with your followers?

Remember these four points when tracking engagement:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Just the same as followers, you want your number of engagements to continually climb.

3. Amplification RateDasheroo Twitter Amplification Rate

This trend doesn’t always get as much attention as it should. We define this as follows: “Rate that followers share your Tweets with their followers. Amplification = Number of RT’s per Tweet.”

You can only do so much when it comes to pushing and publicizing tweets. At somepoint, you need your audience to takeover and do some of the work for you. This is where amplification comes into play.

If your followers have a strong network, retweets allow your message to be quicklyamplified to a huge following. Tracking this trend is not optional. It is a must.

Along with the trends above, which others do you consider important to the success of your Twitter analytics strategy?

Track Our Startup: Competitive Analysis Dashboard

One of the most powerful features of a product imho is a product that can surface competitive analysis to you. What is your competition doing publicly that you can learn from can be key to your business?  So we thought it would be great to give you insight into what your competitors are doing on social media right in your Dasheroo data dashboard.

Competitive Dashboards Released!

Now it’s super-Dasheroo's competitive dashboardeasy to analyze what your competition is doing right within your new Dasheroo competitive analysis dashboard! We just released the first version of our competitor insights, so you’ll be able to either set up a Competitive Dashboard template or you can set up your competition’s insights right next to your own!

Here is what you’ll be able to track…

Facebook – Track the trending growth of fans over time of competitor’s Facebook Pages. It also includes % changes (note: they need to have a publicly-available Facebook Page)

Twitter – Track tending growth of follower activity for chosen competitors

Instagram – Track trending growth of Instagram followers for your competitor profiles

YouTube – Track trending growth of YouTube subscribers for your competitor profiles

For now all competitive insights are free, get them while they’re hot!

Hint: you can also set up some RSS feeds to see what your competition is posting to their site or blog right alongside their Fan/Follower insights so you can see what content might be driving their numbers.


What Else?

We released the ability to download your business dashboard to a PDF or PNG. This is perfect if you’ve got to email or print your dashboards to a client, team member or boss. You need to be on the Grande or Venti plan to get access. This entire release was huge with 55 feature releases and 25 bug fixes. Our engineering and product team rock!

We got some great press with Duct Tape Marketing! John Jantsch wrote 5 Types of Metrics Every Small Business Should Track. Good ole’ Dasheroo got a nice mention. JP wrote a cool article for Inc.com 5 Types of People to Surround Yourself with For Success in Business, it’s a good one, got over 2000 shares on Inc! Dharini Sundaram


We’d like to welcome Dharini Sundaram to our Product Management team. She brings a wealth of agile product management to the team from such companies as Resilience Software, Cognizant Technology Solutions, eBay, Joeysearch, and mohCare to name a few! The cool thing is that she was in product development before she made the move to product management.

Onwards ad upwards, John at Dasheroo.


YouTube Analytics: 5 Metrics You Need to Track For Success

Earlier this year, we launched our YouTube analytics feature for your business dashboards. Along with this, we have provided a few pointers regarding how to take advantage of video marketing.

This time around, we will take a close look at YouTube analytics. More specifically, the five things you need to track:

1. Video ViewsDasheroo's YouTube Videos Viewed dashboard

Hands down, this is the most important piece of data in regards to YouTube analytics.

Tracking the number of views for each video allows you to:

  • Understand which types of videos elicit the best response.
  • Focus on the topics that are of most interest to your audience.
  • Determine which marketing activities, such as an email campaign or social media blast, generate the most views.

2. Likes and DislikesDasheroo's YouTube Recent dashboard

This is self-explanatory. Are people liking (thumbs up) your video or disliking (thumbs down) your video? In simple terms, you want to receive more likes than dislikes (hopefully by a large margin).

3. Activity Breakdown

It is one thing to post videos to YouTube. It is another thing entirely to track your activity. When examining Dasheroo's YouTube total activity dashboardyour activity over a period of time, such as one week, focus on these metrics:

  • Total videos
  • Total subscribers
  • Total views
  • Total watch time

Taking this one step further, compare your week-to-week growth. Are your total subscribers, views, and watch time on the rise?

4. Watch Time

This data point is worth its own section. It’s that important. This is nothing more than the total time users spent watching your videos, in minutes, over a specific period of time.

Your goal is simple: for your watch time to increase one day, week, and month at a time.

As you add more videos, as you market those that are live, your watch time should increase. If it doesn’t, it’s time to reassess your strategy.

5. Engagement

We mentioned this in passing above, but it’s well worth diving into. Engagement isDasheroo's YouTube engagement dashboard broken down into four distinct categories:

  • Likes (dislikes)
  • Shares
  • Comments
  • Favorites

Are viewers commenting on your videos? Take the time to respond. Are you posting new videos, but not getting many Likes or Shares? Let your audience know about your videos, such as through social media, email marketing, or a blog post.

Remember, engagement is every bit as important as views.

What other type of YouTube analytics are critical to your success?

New Release: Pinterest Analytics for Your Dasheroo Dashboard

We are super excited to scream from the mountaintop that we launched Pinterest analytics for your dashboards today! Why are we so happy? It’s the number ONE request we get from our users and we were able to get it done, get it done right, get it done fast and be one of the first to really successfully give you the Pinterest analytics needed to fine tune your marketing.

What insights do you get? Check these out:Dasheroo Pinterest Analytics Dashboard

  • Overview – View multiple graphs of your overall Pinterest account performance
  • Followers – View the total number of followers in your Pinterest account in the given time period.
  • Engagement – View the total number of comments, likes, and repins across all boards and see how they are trending in the given time period.
  • Engagement Rate – View the rate of engagement across all boards in your Pinterest account and how it trends in the given time period.
  • Competitor Activity – Track your competitor’s Pinterest metrics and compare them your own.Dasheroo Pinterest Analytics Dashboard
  • Board Leaderboard – View a tabular chart of the different boards in your Pinterest account ranked by number of followers.
  • Engagement Rate By Board – View engagement rate by board and see how it trends in the given time period. Choose up to 5 boards.
  • Influencers – View the top influencers for your Pinterest account.
  • Best Performing Pins – View the most popular Pins in your account.
  • Popular Rich Pin Types – View a pie chart of your different Rich Pin types and how much engagement each one contributes.

Best part? Now you can view your Pinterest analytics right on your  social media dashboard, Google Analytics dashboard and Shopify sales dashboard to see how Pinterest is driving you business!

Let us know what you think and what more you need for all of your dashboards!

What’s a Good Twitter Engagement Rate for Your Tweets?

Dasheroo's twitter engagement rates.

In this Dasheroo dashboard for Twitter Analytics you’ll see that Dasheroo Tweets 6 times a day and falls right where the big brands do!

At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.

Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.

So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?

According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.

So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:

5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!

Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!

So how are you doing with your Twitter analytics engagement metric? Check out our previous post 9 Ways to Pump Up Your Twitter Engagement, it’s awesome!

P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!