Pinterest Analytics: Are You Tracking the Right Data?

With more than 100 million users, Pinterest is a social media platform that deserves your attention.

It’s not as popular among business users as Facebook, LinkedIn, and Twitter, but there are many advantages of using the platform on a regular basis.

As you get up and running with Pinterest, it’s essential to track the right data. This gives you a clear idea of what’s working, what’s not, and where to spend your time and energy in the future.

When it comes to Pinterest analytics, here are three points to focus on:Screen Shot 2016-06-29 at 10.32.30 AM

1. Best Performing Pins

Just the same as any social network, some updates will perform better than others. You need to know which ones generate the best response, as this will guide you in the future.

As a general rule of thumb, pay the most attention to the number of:

  • Repins
  • Likes
  • Comments

2. InfluencersScreen Shot 2016-06-29 at 10.34.39 AM

Social media is all about connecting with influencers, right? Getting the attention of users with a big audience can work in your favor.

Be sure to track your top influencers based on follower count and reach. With this list in place, you’ll know who can give your brand the biggest boost.

Make sure you Pin interesting content they’re posting, hopefully they see you as an important follower and follow you!

3. Followers

Pinterest Analytics - Followers

These people need to get pinning!

It goes without saying that your follower count is important to the success of
your Pinterest marketing strategy.

You want your follower count to climb as quickly as possible. When you share a pin, it shows up on your followers’ feeds, giving them the opportunity to engage with you.

If you see an increase in your follower count week over week, take a look at the content you are sharing and check out your Engagement and Engagement Rate by Board to see which boards are most active. Keep sharing content that is popular with your audience.

Have Fun with Pinterest

Of all the social media platforms your business uses, Pinterest should be one of the most exciting. There’s nothing like sharing high quality images while engaging with like-minded individuals and brands.

3 Reasons to Regularly Review Facebook Analytics Data

Are you in the habit of regularly reviewing Facebook analytics data? If so, this is something that will continue to work in your favor well into the future. But if not, now is the time to make a change.

Just the same as other social networks, such as Instagram, there are reasons why you should keep a close watch on Facebook analytics data. Here are three of the best:

Dasheroo Facebook Analytics1. To Track Engagement

This includes the following:

  • Clicks
  • Shares
  • Likes
  • Comments

Engagement is a must, and you want to see all four of these metrics increasing with time. Taking this one step further, pay attention to the type of posts that receive the highest level of engagement. This will help you create more targeted content in the future.

Questions are always a good engagement mechanism, especially if they’re interesting! Videos are also a must for engagement on Facebook.

Dasheroo Facebook analytics2. To Better Understand Your Facebook Audience

It’s one thing to track engagement and notice a positive trend. It is another thing entirely to have a firm grasp of your audience. This means focusing on details such as:

  • Gender
  • Top languages
  • Top cities
  • Top countries

For instance if you see that you’re surprisingly getting more customers from a location you thought you wouldn’t you might want to target a Facebook ad campaign to people in that location to get more customers.

How much do you know about your Facebook audience? How are you using this data to your advantage?

3. To Improve Facebook Ads PerformanceDasheroo Facebook Analytics dashboard

Through the use of Facebook analytics, you can gain insight into the type of content that performs best. As a result of your findings, it becomes easier to create Facebook ads that increase reach and engagement.

If you plan on spending money on Facebook ads, you might as well get the most bang for your buck. This starts with reviewing analytics data.

You’ll want to see what type of ads get you the most clicks and impressions. For instance you can test different images on the same ad. Facebook will then serve up the ad with the image that gets the most engagement. Then you can turn the other ads off and test against it. Pretty cool huh?

Final Word

There are more than one billion people active on Facebook, but the majority don’t pay any attention to analytics data.

As you spend more time tracking, reviewing, and comparing this information, your opportunity for success goes through the roof. Could this be just what your business needs?

Instagram Analytics: 3 KPIs to Focus On

In the early days of Instagram, this social media platform was often overshadowed by Twitter and Facebook. Those days have come and gone, as the photo-sharing social networking service is now a major player in this space. For this reason, a concentration on Instagram analytics is a must.

Consider the following (statistics courtesy of Instagram):

  • More than 400 million monthly actives.
  • 3.5 billion likes every day.
  • An average of 80 million photos shared every day.

So, what does all this mean? In short, you should be using Instagram as a marketing tool. As you develop a strategy for driving Instagram Analytics - Followerstraffic and increasing brand awareness, make sure you have a plan for tracking results and examining data.

Here are three data points to track:

1. Number of Followers

This is no different than other social media sites. The more followers you have the greater your reach.

At first, follower growth may be slow. But as long as you are seeing an upward trend, you should be happy with the results.

2. Highest EngagementInstagram Analytics - Highest Engagement Rate

What types of posts receive the most engagement? This includes both “likes” and “comments.”

Knowing the answer to this question allows you to create more targeted Instagram updates in the future. For example, you may find that your audience enjoys photos of your newest products. In this case, you want to focus more time and energy on these types of updates.

3. PostsInstagram Analytics - Posts

Instagram is not a social media platform you use today and revisit in a week or so. Regular updates, day in and day out, will increase your number of followers while also boosting engagement.

By tracking data related to each update, you get an inside view of what works, what doesn’t, when to post, and much more.

Final Word

With many of the top brands developing a strong Instagram marketing strategy, you should consider doing the same. This could give you a leg up on the competition. Just make sure you have a system in place for tracking your Instagram analytics.

P.S. Do you have your Instagram analytics dashboard yet? At Dasheroo it’s free!

Track Our Startup: Instagram Changes + Zapier Grows Your Dashboard

Advil MemeWe’re heads down here at Dasheroo with testing on our next release and it’s not without difficulty. New Insights for Facebook Ads and Google Adwords are giving us a bit of a headache…Advil to the rescue!

Changes Abound at Instagram

Instagram has changed their API policies which is giving a lot of companies like ours yet another headache. As a result they’ve taken back some of the data they have been providing to us. For this reason we are not allowed to offer the Instagram competitive insight which affects about 500 of our users. Sorry, we still have some great Instagram stats you can’t get for free at companies like Iconosquare!

Faster Updates to Your Dashboards

Some of our users have experienced stats updating a bit slow. We’ve identified the issue and over the course of the next few weeks we’ll be increasing throughput just a bit each day so we can monitor any scalability issues.

Zapier Makes Dasheroo Happier

Since we re-launched our Zapier integration with more data visualizations we not only are getting a huge spike of users using the Zapier integration and we HAD OUR BIGGEST DAY OF USERS EVER, but we also have a huge spike using our native integrations as well, pretty cool, I’d say. Thanks for the love Zapier! Alf our VP of Customer Success has been VERY busy needless to say.
Oh, why use Zapier? Look, we get hundreds of requests to integrate with different 3rd party applications and while we want to do every one of them, it’s simply not possible. BUT, Zapier has integrated with a TON of 3rd party applications and they make it very easy for you to use them to integrate your data from hundreds of apps right into your Dasheroo dashboard. So give it a whirl!

5 Things a Data Dashboard Could Do For Your Business

A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:

data dashboard of social media metrics1. Learn More About Your Social Strategy

Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?

With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.

2. Tweak Your Facebook Strategy

With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.

But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.

3. Track Pages Getting the Most TrafficData dashboard: top pages visited

In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.

When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.

At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!

data dashboard: referring traffic

4. See Where Your Traffic is Coming From

Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.

Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.

data dashboard for YouTube Analytics5. Keep an Eye on YouTube Analytics

With 55% of people watching videos online every day, you can’t afford to ignore the power of YouTube.

Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:

  • Number of videos
  • Number of subscribers
  • Views
  • Watch time

Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.

Create Your First Data Dashboard Today!

If you have yet to harness the power of a data dashboard, sign up for your free Dasheroo account today.

Are you currently using a data dashboard? How has it changed your business for the better?

Track Our Startup: Dashboard Release Update + Awesome Mention!

We were talking about breaking up the next dashboard release we’ve been trying to push out into pieces so the parts that are ready can get to you and we can still keep working on the parts that aren’t. Unfortunately that actually becomes more work to re-test everything all over again so we’re staying the course! In the meantime we might be able to push a few features that were not part of this release to you…stay tuned.

Dasheroo dashboard of a spike in traffic

Our Dasheroo dashboard of the spike in traffic we got from Neil Patel’s blog mention!

Thanks to Neil Patel we got a huge spike in traffic from his article 7 Simple On-site Changes That’ll Increase Your Social MediaTraffic. And this is a great example of exactly what he’s talking about in his article, tracking!

If you don’t know who Neil is, crawl out from under the marketing rock from which you’ve been hanging and check him out. He’s got an amazing blog, he’s an awesome marketing consultant who founded amazing companies like Crazy Egg and KISSmetrics and he can help you get to the top of the rock with your keywords. Thanks for the shoutout Neil!

Speaking of SEO we’ve been pretty hard at work writing content for the keywords we want to be known for and it’s been working. We’ve been climbing for some pretty highly trafficked keywords like Google Dashboard and Twitter Analytics to name a few.

We’re reading for our monthly board meeting this week, but it’s kinda easy for us…why? Cuz we keep all of our continuously updated KPIs in … wait for it … A DASHBOARD!

[VIDEO] Dasheroo + Infusionsoft = Awesome Data Dashboard!

Not sure if you heard, Dasheroo brings in all of your Infusionsoft metrics into a nifty Dasheroo data dashboard!

And our man Alf is at it again with a short and sweet how-to video for understanding how to set it up and what you’ll get in your dashboard. You’ll get access to where your contacts are coming from, how much revenue is being driven by each channel and best of all you’ll see all of this right next to all of the other awesome metrics Dasheroo brings in from Facebook, Twitter, Facebook Ads, Instagram and 30+ other applications you’re probably using to run your business.

What are you waiting for? Get a free month of Infusionsoft metrics on your dashboard by signing up here! Use promo code: infusionsoft-trial. After your trial is over it’s just $19/month!

5 Metrics to Track for Your Beginner Marketing Dashboard

You may not be new to marketing, but the idea of using a marketing dashboard could be foreign. But don’t be scared. Don’t let a lack of knowledge keep you away from this game changing tool.

As you setup your beginner marketing dashboard and begin to use it to your advantage, pay close attention to the following five metrics.

1. Email Marketing List GrowthDasheroo data dashboard - list growth

With the opportunity to generate a large return on investment, email marketing should be a big part of what you do.

The size of your list at the present time is not nearly as important as its growth. Use your marketing dashboard to track the growth of your list, striving to increase sign-ups month over month.

And it doesn’t matter what email marketing platform you use, they’ll all give you this data.

2. Social Media Engagement

From Twitter to Facebook to Instagram, there is more to social media than posting updates dasheroo data dashboard: social media engagementand waiting for something good to happen. You need to implement a strategy that boosts engagement.

For instance with Facebook engagement includes:

  • Liked
  • Shared
  • Commented
  • Clicked

Make sure your charts are going up and to the right and if it isn’t dig in and find out why!

3. Google Analytics UsersDasheroo data dashboard: Google Anaytics userss

Traffic, traffic, traffic. A big part of your online success is based on your ability to drive users to your website.

Sync your new marketing dashboard with your Google Analytics account to track users. This shows if your traffic is increasing or decreasing, while also lending data on how visitors are finding your website.

4. Social Media FollowersDasheroo data dashboard: Twitter Followers
Much the same as social media engagement, it’s important to understand how many people are following you on social media. Is your reach growing?

From day to day, from month to month, you can track your number of followers on each social platform. Positive movement is what you are looking for.

5. Ecommerce

Are you selling a product (or products) online? If so, accurate data can be the difference between success and failure. A marketing dashboard can help Dasheroo data dashboard: Ecommerceanswer questions such as:

  • Where are consumers coming from?
  • How much time are consumers spending on your website?
  • How many items are they buying at a time?
  • How much is the average consumer spending?

Whether you use Shopify, Infusionsoft, Hubspot, Stripe or Paypal you can easily access this data!

Experiment and Adjust

Your beginner marketing dashboard will not look the same for long. Once you understand what you can track, once you understand how this impacts your business, you can then begin to make changes.

The most important thing right now is getting started. Sign up for Dasheroo to learn more, it’s free!

New Release: Add Notes on Your Dasheroo Dashboards!

We’ve been asked by so many of our users to add simple notes to their dashboards and why not? Notes personalize your dashboard even more.

Dasheroo dashboards: NotesWhy would you use a note?

  • You want to describe in detail what the dashboard is to anyone you collaborate with.
  • They remind you what you’re looking at!
  • You want to make a note to yourself when you’re analyzing your KPIs and perhaps insert a link that has more information.
  • You want to leave a note for someone about a specific metric that went off the roof with a link to where the numbers are coming from.
  • You want to give a comprehensive description of how to use this dashboard. And because the notes SCROLL you can go crazy on the number of words you add in your note.

You can delete notes if they’re time-sensitive, you can add new ones, you can have as many as your plan allows!

There are so many ways in which notes can be incorporated into your dashboards for KPI tracking and explanations. Go ahead and add one!

Twitter Analytics: The Importance of Knowing Your Audience

With 320 million monthly active users, you know that Twitter provides a unique opportunity to connect with customers, prospects, and thought leaders among others. And while a large number of followers is a step in the right direction, you won’t fully understand what to do next until you start tracking your Twitter analytics.

Here are three questions to address:

1. Are You Tracking When Your Followers are Online?

There are instances when timely tweets are necessary, such as to announce breaking news. There are also times when you should wait to make an update.

By tracking when your followers are online, you can increase your reach while improving the chance of engagement (retweets, replies, mentions, and likes).

Tweriod Twitter Analytics dashboard

At Dasheroo we schedule our Tweets between 6am and 11am!

Tweriod gives you a nice taste of when a portion of your followers are online for free. If you upgrade to premium most people will pay between $4-$8/month with a robust offering.

2. When is the Best Time to Post?

This goes along with question #1 above. Once you know when your followers are online, it’s easier to understand the best times to post.

Like many, you don’t have enough time in your schedule to tweet throughout the day. For this reason, you need to schedule out posts at relevant time intervals.

Buffer and Hootsuite really help with automation of posts. Here’s a great article on using Buffer and another one on using Hootsuite to automate your Tweets!

amplification_rate-37c16ba1dd3ec0e9957571ab4f6305f23. What is Your Amplification Rate?

When you know when your followers are online, when you know the best time to post, your amplification rate will increase. This is the rate at which your followers share your tweets (amplification = number of RT’s per tweet).

Your goal with each tweet is to generate as much engagement as possible. Retweets are important, as this means your followers are sharing your updates with their followers, thus increasing your reach.

Do You Need Help Answering These Questions?

In addition to Dasheroo, experiment with other services, like Tweriod, that provide data on the best times to Tweet. By analyzing your Tweets, as well as your followers’ Tweets, you will have a better idea of when it makes sense to publish updates.

In the near future, we plan on providing additional Twitter analytics, such as when followers are online and the ideal times for posting.

Can you think of any other features that could benefit your social media strategy?

P.S. Did you know we have free Twitter Analytics dashboards for you to track? Check them out today!