Do These Things to Setup Your First Social Media Dashboard

Deciding to setup your first social media dashboard is a big decision. You understand the benefits and realize the power of collecting massive amounts of data, but that doesn’t mean you know how to get started.

Fortunately, when you rely on a provider like Dasheroo, the process is straightforward. Believe it or not, you can be up and running within a matter of minutes.

Here are a few things to think about when setting up your first social media dashboard:

1. Which Platforms Are You Tracking?

Maybe you’re a big fan of Twitter and Facebook. Or maybe you spend most your time on LinkedIn and YouTube.

Make a list of every social platform you use, and then add each one to your dashboard. Even if you don’t actively use a particular platform right now, it’s best to start collecting data as soon as possible. You never know what will change in the future.

2. Review Your Jumping Off Point

Once your dashboard is setup and data begins to roll in, make note of where things stand with each platform.

Have you achieved robust growth on Facebook to this point, but find that your Twitter account is lagging far behind the competition?

With a baseline in place, it’s easier to track your progress moving forward. And of course, you can rely on your dashboard to do all the tracking and reporting for you. Your goal is to review the data and make adjustments based on your findings.

3. Share With Your Team

There may be other people on your team who require access to your social media dashboard. Don’t hide it from them. Instead, share everything with your team to ensure that you’re all on the same page.

Here’s what we have to say about this:

“Sharing is caring, and productive, when you’re working together across your Insights and Dashboards. Comment and chat real-time right from within Dasheroo and get results!”

Sometimes a bit of sharing can go a long way in helping you reach all your social media related goals.

Conclusion

If you’re ready to setup your first social media dashboard, these three points can put you on the right track. Soon enough, you’ll have everything in order and you’ll be ready to take full advantage of all the data available to you.

How to Solve Common Client Complaints With a Social Dashboard

As part of a social media agency, you know all too well how difficult it can be to manage clients.

From setting expectations to sharing results, there’s always something of importance that requires your attention.

It’s critical to never let client complaints linger for too long. This is particularly true when it comes to social media strategy, as any delay can magnify the issue.

With this in mind, let’s examine three common client complaints and how you can solve them by implementing a social dashboard:

1. I Don’t Know What Is and Isn’t Working

It’s your responsibility to make sure every client knows what is and isn’t working, to ensure that you allocate resources in the appropriate manner in the future.

Are you experiencing big growth on Twitter, but falling off on Facebook? Is Instagram engagement steady or declining?

With the help of a social media dashboard, your client will never again wonder what is and isn’t working. It’s all laid out in plain view.

While you hope that every KPI is trending in a positive manner, it’s likely that some campaigns will fall flat every now and again.

Here’s an example Facebook chart showing a positive uptick in engagement:

2. I Am Unsure of What Type of Content Performs Best

You should align with your client on this, as they can help you create and share the type of content that generates the most powerful response.

With a social dashboard, you can easily display the content with the highest engagement rate. Here’s an example for Instagram:

Once your client knows what type of content is performing best, you can work together to generate similar ideas in the future.

3. You’re Not Posting Enough

Even though you know how often you’re posting to each social channel, your client may lose track every now and again.

It’s easy to keep them informed with a social media dashboard. Check out this Twitter insight:

Not only does it show the number of Tweets over a seven day period, but it also shares:

  • Daily and weekly growth
  • Followers
  • Following

Do you often run into these client complaints? Are you using a social dashboard to bridge the communication gap between you and your clients?

How Long Does it Take to Collect Social Media Data?

Using social media to market your business is a great idea, especially if your audience is receptive to the content you’re sharing.

But how do you really know if your social media strategy is generating the intended results?

Like many small business owners and marketing professionals, you take the time every month (or more often) to visit each channel, record some numbers, and examine your findings.

In its most basic form, this approach entails the following steps:

  • Visit each site – such as Instagram, Twitter, and Facebook – when you have time in your schedule to do so
  • Dig around for the information that’s most important to your social strategy
  • Record it in a spreadsheet for future use
  • Repeat the process after the next cycle ends (such as in a week or month)
  • Compare the most recent period to the one before it

While this process can turn out the right information, it’s extremely time consuming. This is particularly true if your social media channels are robust, such as a Twitter account with tens of thousands of followers and just as many Likes and Retweets.

The Solution

Rather than manually collect social media data, you can use an all-in-one business dashboard that does the work for you.

While manual collection can take as long as several hours to complete, Dasheroo can provide the data you need within a matter of seconds. Even better, data is collected and displayed in real time, ensuring that you always have access to exactly what you need.

It takes a lot to execute a successful social media strategy. If you’re spending too much time collecting data and not enough time on execution, it may be time for a change.

Once you make the switch, you’ll come to realize that you have more time in your day and instant access to all the data you need to make confident decisions.

What’s Your 2018 Social Media Strategy Missing?

With 2017 quickly coming to an end, it won’t be long before the new year arrives. When this happens, it’s imperative that your business is ready to hit the ground running.

When you look at your 2018 social media strategy what do you see? If it feels like something is missing, there’s a good chance you need to make a few changes before the calendar turns.

Although every company takes a unique approach to social media marketing, some continue to fall short in the same areas (one year after the next). Here are a few things your strategy could be missing:

1. A System for Tracking Progress

You can spend as much time as you want on your social media marketing plan, but unless you’re tracking your progress there’s no way of knowing exactly where you stand.

Dasheroo, for example, provides business metrics for all your favorite social media applications. From Twitter to Facebook, from Instagram to LinkedIn, it does all the heavy lifting for you.

If you’ve neglected to track your progress and results in the past, don’t go down this path again in 2018.

2. A Well Balanced Approach

Throwing all your time, money, and resources at one social media service is a common mistake that many companies have made in the past.

Maybe you had great success with Facebook in 2016 and 2017. For this reason, you want to double down in the year to come.

While there’s nothing wrong with sticking to what works, don’t underestimate the importance of a well balanced approach.

Even if you only focus on one additional platform, it may be more than enough to push your business to the next level.

3. Additional Manpower

In the early days of your business, you may have enjoyed taking on each and every responsibility. However, as you’ve come to find, this is no longer possible (or necessary).

So, if you’ve focused too much of your own energy on social media in the past, it may be time to bring someone else into the fold.

You may be surprised at how much progress you can make when you have a dedicated social media professional on your team.

So, there you have it. These are just a few of the things your 2018 social media strategy could be missing. What will you do to ensure social media success in the months to come?

How to Plan to Use a Social Media Dashboard in 2018

With 2017 coming to an end, there is no better time than now to plan for the new year.

While you’re sure to have many questions regarding your marketing plan, here’s one that you need to address today: do you have intentions of using a social media dashboard in 2018?

This may be a change to what you’re used to, but over time you’ll come to find that it’s one of the best ways to get more out of your social media strategy.

If you’re convinced that you need a social media dashboard, here are three steps you can take today to ensure that you’re ready to hit the ground running when the calendar turns:1

1. Choose the Right Provider

We’re not going to tell you that Dasheroo is the only social media dashboard. And we’re not going to tell you that we’re the best (even though we think we are).

What we will tell you is this: Dasheroo is a great choice for a number of reasons, including a large integration library and industry leading prices (including a free plan).

If you need a social media dashboard provider for 2018, you’re in the right place. We’ll take care of your every need.

2. Choose the Right Integrations

Which social media platforms do you currently use? Which ones do you have plans to use in the new year?

Once you answer these questions, you’ll know which integrations make the most sense for your business.

For example, many companies consider Facebook the most powerful social media platform. If you feel the same way, you’ll want to make sure you’re tracking data through a high powered social media dashboard.

3. Use the Data Wisely

It’s a good feeling to setup a social media dashboard, but that’s just the start. You need to use the data wisely, as this can be the difference between success and failure.

From the best type of content to post on Facebook to top Instagram hashtags, your dashboard will always be providing you with top notch data. You simply need to put it to good use.

Conclusion

So, there you have it. These are the types of things you can do if you have plans to use a social media dashboard in 2018.

What do you think? Is 2018 the year of social media for your company?

3 Ways for Small Local Businesses to Use a Social Media Dashboard

With approximately 28 million small businesses in the United States, you know one thing to be true: there is plenty of competition out there.

Regardless of your industry or location, there will always be companies nipping at your heels. This is why it’s important to do whatever it takes to reach the top and stay at the top.

With the help of social media, you’ll find it much easier to reach your target audience, connect with current customers, and attract new business.

As you may know, there’s more to social media success than posting updates to Twitter and Facebook a few times per week. You need to go well beyond this if you want to generate top of the line results.

Here are three of the best ways for small local businesses to use a social media dashboard:

1. Track Engagement

You need to do more than post updates to your social media accounts. You need to do whatever it takes to boost engagement, day after day.

A social media dashboard isn’t a magic pill for increasing engagement, but it can definitely work in your favor.

For example, you can use a Twitter dashboard to track:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Make it your goal to improve social media engagement. Your business will benefit from this approach in the long run.

2. Facebook Ads

Have you come to find that Facebook Ads are a great way to drive potential customers to your website?

If so, you need to dive into the finer details to ensure that you’re getting the most bang for your buck.

With a Facebook Ads dashboard, you’ll always have a clear idea of what is and isn’t working. This makes it easy to tweak your strategy on the fly.

3. Learn More About Your Industry

Do you ever take the time to see what’s performing best on social media in regards to your industry as a whole? This can be difficult to do without the right tools, but a simple task once you have everything in order.

A great example of this is the use of an Instagram analytics dashboard. This allows you to track things such as hashtag performance, which gives you a better idea of what’s resonating with your audience.

Conclusion

Don’t let anyone tell you that a small local business can’t do big things on social media.

With these examples guiding you, it won’t be long before you’re taking advantage of everything social media has to offer.

New Facebook Reviews Insights

Do you remember a couple weeks back when we announced the introduction of some new Google AdWords insights?

If you were excited about that, you’ll definitely love what we have for you this time: Facebook Reviews insights.

Tracking online reviews of your business has never been more important. This is especially true when it comes to Facebook, the most popular social networking platform in the world.

Here’s a quick rundown of the new insights, all of which tie in nicely with other key metrics you’re tracking for your business:

Recent Reviews

View the ratings and comments for your most recent reviews, all from the convenience of your Facebook dashboard.

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Ratings Summary

Are you interested in tracking a breakdown of the star ratings (1 – 5) of the reviews your company has received over a specific timeframe? We have you covered!

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Average Rating

The higher your average rating the better. We make it easy to track your average business rating over a specified timeframe.

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Lifetime Rating

What is the lifetime rating of your business? Forget about reviewing a particular period of time, Dasheroo can give you a complete overview.

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New Reviews

Track the number of new reviews you’ve received over a specific timeframe.

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Total Reviews

How many reviews has your company received on Facebook all time? Track this number to ensure that it’s always on the rise.

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We’d love to hear what you think about these Facebook Reviews insights. Are there others you’d like to see added in the future? Let us know! Also, in the upcoming weeks we’ll be rolling out some additional review insights from some more well-known apps so stay tuned!

Learn From Big Brands to Boost Instagram Rates

The growth of Instagram has been nothing short of amazing.

The social media platform launched on October 6, 2010 and reached the one million user mark on December 21 of the same year.

Fast forward to today and here are some statistics that’ll knock your socks off:

  • 500 million + monthly actives
  • Large audience outside of the United States.
  • 95 million + photos and videos added each day

With all this in mind, now’s the time for your company to get involved. This means a couple of things:

  • Keeping a close eye on your Instagram rates.
  • Knowing what is and isn’t working for other brands.

Below, we’ll examine three Instagram accounts that can teach you something important (and useful)! Hopefully it will help boost your own Instagram rates. Let’s get started.

National GeographicInstagram rates: National Geographic

While there’s a lot to like about this Instagram account, which can be seen by its nearly 60 million followers, there’s one lesson that stands out in the crowd: don’t be afraid to post photos shared by others.

It goes without saying that you’ll post your own photos from time to time, but encouraging submissions, such as from your customers, is a great idea.

FrootiInstagram Rates: Frooti

Even if you don’t know the first thing about this India-based fruit drink company, you can learn from their Instagram account.

The one thing that stands out is the use of unique images with a bright, cartoon-like feel. Not only does this allow the company’s personality to shine through, but it makes for a distinct and unique experience.

SpotifyInstagram Rates: Spotify

There is more to Instagram than posting photos, and Spotify proves this to be true by sharing videos on a regular basis.

In our mind, variety is always a good thing. Spotify never hesitates to share a high quality video, many that generate thousands of views and quite a few comments.

As you continue to grow your own Instagram account, don’t hesitate to take inspiration from these three brands. They’re doing something right!

When you add this strategy to a regular review of your Instagram analytics, you’ll find this social media platform providing you with many opportunities.

YouTube Analytics: Here’s What You’re Missing

As the number one video sharing website in the world, every marketing professional should have a YouTube strategy that drives traffic, increases engagement, and boosts brand recognition.

Here are some YouTube statistics that prove the power of this social platform:

  • YouTube has more than one billion users.
  • YouTube can be navigated in more than 75 languages.
  • More than half of all YouTube views are on mobile devices.

Some companies have dabbled with YouTube marketing in the past. Others, however, have ignored it altogether.

Regardless of your past experience and future goals, you should never overlook the power of reaching your audience via video.

And anything can be turned into a video can’t it? You can have a “how-to” video on setting up a tent, a recipe video for making apple pie, a video on the proper way to wash a dog and a video on how to grow tomatoes indoors, the possibilities are endless!

To ensure that your marketing strategy is trending in the right direction, it’s imperative to study your YouTube analytics data on a regular basis. In addition to basic data – such as the number of video uploads and views – there are other details that deserve your attention. Here are some you may have overlooked in the past:

YouTube Analytics: Watch TimeScreen Shot 2016-08-19 at 8.23.33 AM

Don’t focus all so much time on number of views that you overlook the importance of watch time. We define this as follows:

“The total time that users spent watching your videos, in minutes.”

Taking this one step further, if you find that your watch time spiked during a particular period, review your video library for a better idea of the cause.

For instance, How to Grow Tomatoes Indoors During the Winter had 239,000 views. It would be great to know if there was a spike in watch time one year after he posted it. Then he could look to Google Analytics to see what site may have mentioned him to drive more traffic to his video.

You can look at your Dasheroo “Most Viewed Videos” dashboard to uncover the answer. From there, you’ll want to spend more time and money marketing that particular video.

YouTube Analytics: EngagementScreen Shot 2016-08-19 at 8.23.47 AM

This means something different on every social platform. With YouTube, focus on the following:

  • Shares
  • Comments
  • Likes (and dislikes)

For our tomato video our host would want to know if people are liking it, commenting on his content and sharing it with their friends and followers. If he used Dasheroo he could tell quickly what is going on with his video and see that he has a ton of thumbs up, a few thumbs down and the overall number of comments he’s getting. You can also see if you look at his comments he often replies to people asking questions. That sparks more engagement.

YouTube Analytics - How to grow tomatoes indoors

So when engagement begins to pick up, keep the momentum by jumping in on the action and respond to comments. Along with this, you can produce similar videos (since you already know they interest your audience).

So…

When it comes to YouTube analytics, you’ll never be hurting for data. While you focus on the basics, don’t overlook the more advanced details (see above) that can help you tweak your marketing strategy for better results.

Twitter Analytics: What’s Your Primary Focus?

Can you believe that Twitter has approximately 310 million monthly active users (as of March 31, 2016)? Or how about the fact that 83% of these users are active on mobile?

With statistics like these, it’s important for Twitter analytics to be a big part of any social media strategy.

Of course, there is more to Twitter than posting updates and hoping for a steady increase in your number of followers. You must focus your time, energy, and effort on the areas that have the best chance of making a positive impact on your company.

With this in mind, here are three details that deserve your attention:

1. Follower GrowthScreen Shot 2016-08-02 at 1.50.31 PM

There is a big difference between hoping you grow your follower count and taking steps to make this happen.

This chart displays day over day and week over week growth.

But don’t stop here. Make note of the days when the biggest increases occur. What did you do differently? Did you post more updates? Did you share an interesting blog post? Dig deep to find out which actions have the biggest impact on your follower count.

2. Highest Engagement

You can make as many updates as you want, but remember this: engagement Twitter analytics: highest engagementis what matters most.

You want your audience to engage with your content, whether it be through a retweet, reply, or like. When this happens, you know you’re on the right path. You also know what types of updates to share in the future.

3. Amplification Rate

Often overlooked, at Dasheroo we define this as follows:

“Rate that followers share your Tweets with their followers (amplification = number of RT’s per Tweet).”

This goes hand in hand with engagement, as you want your amplification rate to be as high as possible. In short, this means your followers are sharing your updates with their followers. In other words, your content is amplified!

Now what do you think about Twitter analytics? Will you spend more time on this part of your social media marketing plan in the future?