5 Statistics That Will Change Your Approach to LinkedIn

A couple months back, we published a post sharing statistics to help you better understand the power of social media marketing.

With such a positive response, we wanted to dive deeper into statistics associated with individual social media platforms.

This time around, we’ll examine five statistics that will open your eyes as to why you should be using LinkedIn to build your personal and company brands. Let’s get started!

  • LinkedIn has more than 645+ million users in more than 200 countries. (LinkedIn)
  • The average LinkedIn user spends 17 minutes on the site per month. (WordStream)
  • 40 percent of LinkedIn members visit the platform a minimum of one time per day. (Omnicore Agency)
  • People are signing up to join LinkedIn at a rate of more than two new members every second. (LinkedIn)
  • There are more than 30 million companies on LinkedIn. (LinkedIn)

Now what do you think of LinkedIn? Are you beginning to see why so many professionals are spending a good portion of their social media resources on the platform?

Some of the things to make note of:

  • Not only does LinkedIn have more than 600 million users, but this number is growing fast (which means more opportunity for you)
  • LinkedIn users are engaged, with nearly half of them visiting the site at least once per day
  • A large number of companies have a presence on LinkedIn, allowing you to connect with them to provide advice, pitch services, or discuss job opportunities (and that’s just the start)

It doesn’t take a lot of time or knowledge to get involved with LinkedIn. All it takes is a profile to get up and running. From there, you can experiment with a variety of strategies for reaching your marketing goals.

Should You and Your Brand Focus More Attention on LinkedIn?

With more than 562 million users, LinkedIn is by far the world’s largest professional network.

While there are many ways for business professionals and brands to benefit from LinkedIn, some people never take full advantage – and that’s a mistake.

There are many innocent reasons people neglect LinkedIn, including:

  • They’d rather spend time on other social networking sites, such as Twitter, Facebook, and Instagram
  • They don’t understand how to use LinkedIn to their advantage
  • They’re unsure of how to track their progress

For the sake of this article, we’re going to focus on the third point.

With the help of a LinkedIn dashboard, you can track key analytics and insights to ensure that you always know where you stand.

Here’s a list of the available LinkedIn dashboard insights:

  • Total Connections (Personal): View the total number of new personal connections by day.
  • Total Followers: View the total number of company page followers by day.
  • Recent Updates: View the most recent company page updates with total number of likes, comments, shares, clicks and impressions.
  • Highest Engagement Updates: Top company page updates that generated the highest engagement.
  • Engagement: View an overview of your company page engagement over time by day.
  • Engagement Rate: View your engagement rate for your LinkedIn company page by day.
  • Impressions: Your company update impressions over time, with daily and weekly trending.

All these insights are important, as the data provides you with a clear idea of how your audience is growing (or not growing) and the type of content that’s performing best.

For example, “highest engagement updates” helps you understand the type of content that best resonates with your audience. This is calculated with the following formula: Engagement Rate = (Likes + Comments + Shares + Clicks) ÷ Impressions.

So, with all this in mind, will you start using LinkedIn more often? Could the right strategy put your brand in front of a whole new audience?

LinkedIn Dashboard: Yes, You Need One

Despite the fact that LinkedIn is the largest professional social networking service in the world (by far), many individuals turn a blind eye in favor of Facebook, Twitter, and Instagram among others.

This is a big mistake.

With more than 500 million registered members in 200+ countries, you have the opportunity to market your company in a number of unique ways.

This is where a LinkedIn dashboard comes into play. With the help of Dasheroo, for example, you can track a variety of key insights while measuring all your KPIs. Best yet, all this data is presented in real-time via a beautiful social media dashboard.

Speaking of data, let’s examine three things you should absolutely track via a LinkedIn dashboard:

1. Total Connections

Simply put, you want to grow your connections with each passing day. Taking this one step further, you should track your growth as to understand what generates the best response.

Note: you can also track your total number of Company Page followers by the day.

2. Highest Engagement Updates

The more time you spend on LinkedIn the more information you will share with your audience. With this data point, you can quickly understand what is and is not resonating with your audience.

We calculate engagement rate as follows: (Likes + Comments + Shares + Clicks) ÷ Impressions.

3. Engagement

This is a broad overview of all engagement activity, including:

  • Likes
  • Comments
  • Shares
  • Clicks

Are these numbers on the rise or decline? You should always know the answer.

Conclusion

So, there you have it. It’s easy to turn most of your time and resources to other social media services, but that doesn’t mean you should ignore the power of LinkedIn.

With the right approach, you can use LinkedIn to grow your audience, share useful information, boost sales, and much more.