Many small businesses focus so much time, money, and resources on Twitter and Facebook that they overlook the power of Instagram. Big mistake!
With 800 million monthly and 500 million daily active users, Instagram provides an opportunity to not only connect with current customers but to also attract new business.
Many companies shy away from Instagram because they aren’t yet comfortable sharing images and short videos. While this is different than sharing text based updates on Twitter and Facebook, once you have a strategy in place everything will come together.
From day one, you’ll want to use an Instagram dashboard for small business to better understand what’s working, what’s not, and how to make positive changes in the future.
Here are three data points that deserve your attention:
It’s not always easy, but you want to see your follower count trending upward.
Even if it’s slow and steady at first – a few new followers per week – the right strategy will eventually lead to a faster pace.
At first, your goal may be simple: implement a strategy for sharing regular Instagram posts.
While this is a good jumping off point, don’t stop there. There’s more to Instagram success than sharing high quality photos. Engagement is the name of the game.
How many likes are your Instagram posts receiving? How many comments?
Just the same as followers, you hope to see a steady increase over time. Fortunately, as your follower count grows, there’s a greater likelihood of increased engagement.
3. Hashtag Performance
The use of hashtags is one of the best ways to boost your follower count and generate more engagement. Of course, success is based largely on selecting the right hashtags.
With a hashtag leaderboard, you’ll always know which hashtags are associated with the highest level of engagement. This allows you to adjust your usage for better results in the future.
Is your small business spending more time on Instagram? Are you confident in the direction you’re headed? There’s no better time than now to win big with Instagram. This could do wonders for your company!