Instagram is Growing Fast: Are You Taking Advantage?

Instagram’s growth rate is nothing short of astonishing. With each passing year (or sooner), this social media platform seems to be setting some type of record.

Check out this recent excerpt from TechCrunch:

“Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million.”

What do you think about that?

While many people use Instagram for personal reasons – such as posting photos of their travels – it’s the companies that know what they’re doing that have been able to take full advantage of this growth.

With this in mind, there’s no better time than now to get in touch with your Instagram analytics. While there are plenty of KPIs to track, these three are among the most important to your brand’s growth:


This is what it’s all about. In a perfect world, your follower count would grow day after day. Even if growth slows, you want to see an upward trend from month to month.

2. Engagement

It’s nice to know that your follower count is increasing, but you don’t want to put all your eggs in this basket. There is more to Instagram than a large follower count. You need to dig deeper than that, and this is where engagement comes into play.

With Dasheroo, you can “view a rolling total of likes and comments for your posts in the given time period.”

3. Hashtag Performance

If you want to increase your follower count and engagement, it’s imperative to know how each hashtag is performing.

We make this simple by providing data on the following:

  • Hashtag
  • Likes
  • Comments
  • Engagement rate

Final Thoughts

Instagram could be the key to taking your brand’s social media presence to the next level.

If you’re not yet using this fast growing platform, now’s the time to get started. Once you have everything in order, create an Instagram dashboard and start tracking the KPIs detailed above (among others).

Instagram Engagement: The 3 Most Important Data Points

When it comes to Instagram marketing, you need to do more than post images and hope for the best.

Instead, you should turn your attention to one very important word: engagement.

At Dasheroo, we make it simple to implement an Instagram dashboard that allows you to track a variety of engagement related data points. Here are three of the most important:


There aren’t many things more important than growing your audience. In the most simple terms, you should do whatever you can to increase your follower account from one day to the next.

By tracking this number, you will always know where your follower count stands and which efforts are paying off.

2. Engagement Rate

A growing follower count is a positive sign, but engagement is what you’re really after.

We calculate engagement rate as follows:

Engagement rate = Comments + Likes ÷ Followers

The higher the engagement rate the better. Keep close tabs on this number for each post, as it will help you understand the type of content that is resonating with your audience.

3. Highest Engagement

This goes along with point #2. Your Instagram dashboard will track the posts with the highest engagement, displaying a chart that looks like this:

In addition to the engagement rate, it includes:

  • Number of likes
  • Number of comments
  • Date

All of these things are essential to understanding what is and is not working.


With Instagram analytics, you’re looking to answer one very important question: what type of content performs best?

By focusing on these engagement related data points, you can efficiently and accurately address this question.

Instagram Analytics: What Drives Your Business?

There are many things you may not know about Instagram. Check out these statistics, as shared by the company:

  • Instagram has more than 600 million monthly active users
  • Instagram has more than 400 million daily active users

With numbers like that, it’s easy to see why a growing number of companies are allocating more resources for Instagram marketing.

Of course, there is more to Instagram than posting photos, adding a few hashtags, and waiting for your audience to engage. Just the same as any social media platform, your success is based largely on the strategy you employ.

When it comes to Instagram analytics, you need to know what drives your business. Is your audience interested in a particular type of content? Is one hashtag consistently outperforming the rest?

You can answer these questions – among many others – by tracking Instagram analytics via your Dasheroo business dashboard.

What’s important to your brand may not be important to another company. Fortunately, we make it easy to track almost everything associated with your Instagram account.

For example, engagement rate is a metric that deserves your constant attention. We define this as follows:

“View the engagement rate of your Instagram account and how it trends over time.”

Taking this one step further, you can track the posts with the highest engagement. We use this formula to generate a list of posts with the highest engagement rate:

“Engagement rate = Comments + Likes ÷ Followers”

When it comes to Instagram analytics, you need to see more than numbers. You need to know what these numbers mean, as every piece of data allows you to adjust your approach with the idea of generating better results in the future.

Are you using Instagram to boost your brand? Do you understand what’s working and what’s not? Using an Instagram dashboard could be the difference between success and failure in the future!