Even if you spend a lot of time and money on SEO and social media marketing, there may come a point when you want to turn your attention to Google AdWords.
The primary benefit of Google AdWords is easy to see: you can generate guaranteed (and targeted) traffic to your website.
On the flipside, you’re charged every time somebody clicks one of your ads in the search results.
This is why Google AdWords analytics is so important. You need to know everything about your AdWords campaign, down to the finest of details.
Here are five (but not the only) KPIs that Dasheroo allows you to track:
This is the amount of money spent on your campaign each day. If you don’t know how much you’re spending, it’s easy to break your budget.
Are your ads being displayed to a large audience? This KPI shows the total number of times your ads are displayed on a given day.
Perhaps the most important KPI, it shows the number of times a user has clicked on your ads (which impacts your spend).
With a Google AdWords dashboard, you can track more than costs and clicks. You can also track conversions, such as the number of leads or sales generated by a particular ad. And this is what matters most, right?
5. Cost Per Click
Cost per click, also known as CPC, deserves your full and undivided attention. This gives you a clear idea of how much you are spending every time a user clicks your ad. It also allows you to accurately calculate your return on investment (ROI).
Have you used Google AdWords in the past? Are you interested in doing so in the future? If you answered yes to either question, you need an AdWords dashboard to help you better understand performance.