New Release: Why You Might Need a Push API to Track KPIs

Dasheroo Push API for tracking internal KPIsOk, this won’t take too long to sink your teeth into why the Dasheroo Push API might be just the thing you need to keep track of ALL of your KPIs in one dashboard.

And if you’re a Dasheroo user we know you love using Dasheroo to connect to the dozens of apps we integrate with. But we know you might have other custom data that you also need to have visibility into on your dashboard.  If so, the Dasheroo Push API can help out.

What’s a Push API?

Push API is a powerful way to connect any internal data to Dasheroo and convert your data into useful visualizations on your dashboard right alongside all of the other KPIs you’re tracking from Google Analytics, Facebook and perhaps Shopify!

So for instance you might want to track KPIs for:

  • Your internal sales system so you can see how any social media is working to drive sales
  • Your internal sales system so you can see if there are any discrepancies with your PayPal, Shopify, or Stripe sales.
  • Your number of new customers from your internal systems
  • Error tracking on your website or database

On top of this you want your stats updated FAST and furiously. And you can have your KPIs updated new (starting from 0) each day or have them continuously updated. Cool huh?

Currently Dasheroo has users users who’ve created dashboards that combine Push API insights with a selection of over 500 current insights we offer from 35 applications. But we also have users who’ve created Push API-only dashboards and are using Dasheroo as a pure visualization tool. Obviously we’re happy to support any and all users!

Setting up the Push API for your business is simple; all you need to do is send the data you want to visualize to a unique URL provided by Dasheroo and we will take care of the rest.

How to set up the Dasheroo Push API.  

P.S. Looking for even more ways to get custom data into your dashboard? Check out our Zapier integration!

Track Our Startup: Now Track KPIs for SendGrid + Google Adwords

Well here at Dasheroo we’ve been busy, as usual! Hope everyone who celebrates Independence day had a great one. We sure did!

New Releases

The past two weeks we got new insights for Google AdWords out the door, you can even filter down to the AdWords campaign level and down to the ad level. You’re also going to get to see your video performance KPIs too. Pretty exciting for a lot of our users.Dasheroo SendGrid Overview

This week we’ve also just released our SendGrid integration. If you use SendGrid for your confirmation and transactional emails you’re going to LOVE this. All of your delivered, opened, click, bounce and spam rates right at your fingertips.

Up next? We’re working on some new insights so you can track KPIs for Facebook Ads. We’ve also been working on new features for our PUSH API.

James our VP of Engineering spent the week bug fixing, something all of us software developers need to do but nobody likes to do it. Thanks James.

Dasheroo Continues to Climb…

We climbing in the search results for some pretty interesting keywords. We now rank for over 2000 keyword/phrases which we think is pretty cool. We’re neck-in-neck with our main competitor and they’ve been around for years!


We’re keeping a close eye on our KPIs for the summer month slowdown. We just want to make sure we’re forecasting properly and hitting our numbers. Of course the month started slow but we’re aiming to get just over 2100 new users. So far we keep beating expectations so hopefully July won’t be too slow!

Tell your friends about Dasheroo, Cheers.

New Release: All New Dasheroo SendGrid Dashboards!

Today we’ve got some really great news, we’ve released our brand new integration with SendGrid to give you your new Dasheroo SendGrid dashboard! If you don’t know SendGrid they’re a cool Boulder, Colorado-based transactional email delivery and management service. So if you’re selling online, or automating confirmation emails you might want to check them out, they’re awesome. With our integration you’ll get some nifty KPIs you can track right next to the rest of your marketing metrics.

OverviewDasheroo SendGrid Overview

View high level KPIs from your SendGrid Account. Get a quick snapshot on things like how many were delivered, opened, clicked, bounced and a whole lot more, right in one insight on your dashboard.

Click Rate

View a trending line insight of the percentage of users who click on a link after opening an email.

Complaint RateDasheroo SendGrid Dashboard

View the number of spam reports and spam report rate in the given time period. This enables you to keep a close eye on if your sending too much email or non-targeted email.

Bounces, Blocks & UnsubscribesDasheroo SendGrid Bounces

View the number of emails bounces, blocks, and unsubscribes for the given time period.


View your engagement metrics like opens, open rate, clicks and click rate for the given time period.

Requests and DeliveryDasheroo SendGrid Dashboard

View the number of email requests and number of emails delivered in the given time period.

There you have it, get on in there and try it out!

New Release: More Google Adwords Dashboard KPIs

We’ve been marching towards this release and it’s finally here! Thanks to everyone on the team for working hard on these upgrades that our users have been asking for. You’ll also be seeing more features over the next few weeks so stay tuned!

This week we’ve made some changes to our Google AdWords insights and wanted to provide all the details. If you use Google Adwords within Dasheroo you’ll want to check this out. 

Google AdWords Enhancements

Ad PerformanceDasheroo Google Adwords KPIs

You’ll now view a table that provides your AdWords KPIs at an individual ad level. For every ad: clicks, impressions, CTR, average CPC and Cost are displayed as KPIs for the given time period.

Video Performance  

The Video Performance insight is a quick snapshot of how your video ads are doing in the chosen time period. The overview insight shows high level stats like Impressions, Video Views, Video View Rate, Clicks, CPV, Cost, CTR. The insight also shows how these numbers have been trending in the given time period and gives you an indication of how your video ads have been doing.

Video Watch Rate

This multi-line insight will provide stats on the percentage of impressions where a viewer saw 25%, 50%, 75% and 100% of your video ad and how this trends over a period of time. This insight can be Dasheroo Google Video Views KPIsconfigured at an Ad Account, AdGroup, Campaign or individual ad level on your Google dashboard.

  • Watch 25% rate : Percentage of impressions where the viewer watched 25% of your video
  • Watch 50% rate : Percentage of impressions where the viewer watched 50% of your video
  • Watch 75% rate : Percentage of impressions where the viewer watched 70% of your video
  • Watch 100% rate : Percentage of impressions where the viewer watched 100% of your video

How cool is that? You’ll now be able to track video viewing KPIs on your dashboard.

New Filters

In addition to new insights we have now introduced the ability to configure your Google AdWords insight at the Ad Set, Ad Campaign or individual ad level. So in addition to the overall high level stats on your AdWords account, you can set up insights at a much granular level to see how a particular ad campaign or even an individual ad is performing. Simply add a new insight and configure it in the settings panel.

We’re planning on more releases in the coming weeks, happy dashboarding!

Show Hundreds of New KPIs In Your Dashboard With Zapier

How many apps do you use to run your business? If you’re like most companies the answer is: “lots!” The obvious challenge is keeping track of everything going on across Google Analytics, Facebook, Dasheroo Zapier IntegrationMailChimp and the dozens of other apps that you use. Who has time to log into all those separate apps each day?

Dasheroo was created to help you visualize and monitor your sales and marketing key performance indicators — all in one place, all on one dashboard.

Today we’re excited to announce our integration with Zapier! In addition to the existing apps we already connect to, now you can access hundreds of additional apps from the Zapier platform to create truly customized dashboards for your business. Best of all? It’s free!

So what kind of things can you track with Zapier and Dasheroo? Glad you asked. Here are just a few ways to create a slick KPI dashboard in minutes:

  • Track new Zendesk tickets coming into your support queue
  • Track new Pipedrive deals in the past 30 daysDasheroo - Zapier dashboard
  • Track daily QuickBooks Online payments
  • Track new Insightly lead growth over time
  • Track inbound call volume from CallTrackingMetrics
  • And so much more!

So if you’re looking for a quick and easy way to track all of your important business metrics in one spot, Dasheroo is just the app for you. Come check us out today.

Track Our Startup: Dasheroo’s New Dashboard Release is Live!

We finally got our software release for your dashboard live. Thanks to Josh, Nivi, James, Andrew & Court for an amazing job pulling this one over the finish line.

Here’s what  you can expect!

Export Any Dashboard to Google Drive

This is killer. You’ll be able to export any dashboard instantly as a PDF right into any folder in Google Drive.

This is great if you want to share your dashboards with your clients or your team. All in one place all the time.

Export a Dasheroo Dashboard to Google Drive

Simply go to Export, choose Export to Google Drive, connect your Google Drive account, choose a folder and click Export, it’s that easy! You’ll need to have upgraded to Grande or above for this feature.

Scrolling Insights

Scrolling insights for your Dasheroo dashboard

For insights like this one you can now scroll through your past posts!

We’ve been wanting this for a long time and we couldn’t be more excited about it. For those insights you want to see more information on, you can now scroll to see more posts. We’re adding this to the following insights:

  • Recent Posts (Twitter, Facebook, Instagram)
  • Highest Engagement Posts (Twitter, Facebook, Instagram)
  • Recently Sent Emails (MailChimp, more email marketing platforms to come!)

Insights Now Show Your Country Currency Code

If you track metrics that have a currency value it’s important for you to track your country currency. We’ve always given you the right “currency” but we’ve always had a US Dollar sign ($) in front of it. Now you’ll be able to report on your own country currency code in your metrics.

dasheroo dashboard: new release is live

Go to your Dasheroo account settings, click on Organization and simply choose your currency from the list. Then all of your dollar related metrics will appear with your chosen currency code.

Now that this release is done, more are lined up and on the way, so stay tuned!

New Release: Add Notes on Your Dasheroo Dashboards!

We’ve been asked by so many of our users to add simple notes to their dashboards and why not? Notes personalize your dashboard even more.

Dasheroo dashboards: NotesWhy would you use a note?

  • You want to describe in detail what the dashboard is to anyone you collaborate with.
  • They remind you what you’re looking at!
  • You want to make a note to yourself when you’re analyzing your KPIs and perhaps insert a link that has more information.
  • You want to leave a note for someone about a specific metric that went off the roof with a link to where the numbers are coming from.
  • You want to give a comprehensive description of how to use this dashboard. And because the notes SCROLL you can go crazy on the number of words you add in your note.

You can delete notes if they’re time-sensitive, you can add new ones, you can have as many as your plan allows!

There are so many ways in which notes can be incorporated into your dashboards for KPI tracking and explanations. Go ahead and add one!

New Release! New Dasheroo Dashboards for HubSpot

hubspotHubSpot has features for social media marketing, email marketing, web analytics, search engine optimization and a new CRM solution which includes deals, companies, sales pipeline process and more.

With the expert help from HubSpot, we’ve created 13 dynamic insights for your dashboards, with a few more to come in the near future.

Email Marketing

List Growth – View the total number of email addresses added to selected lists by day.


Dasheroo dashboards: Hubspot analytics

View what stage of the funnel your deals are in HubSpot.

Contacts – View the total number of contacts added to your HubSpot account in the given time period and how it trends.

Contacts Lifecycle Funnel – View a funnel insight that shows the lifecycle stages and the number of contacts in each stage.

Deal Stages Pipeline – View a funnel insight of the number of deals in different stages of the sales lifecycle.

Top Contacts by Lead Score – View a leaderboard report of contacts ranked by their lead score.

Workflow Performance – View a trending line insight showing the number of contacts in each stage of the selected workflow’s performance.


Displays the different sources of traffic and number of visits from each.

Displays the different sources of traffic and number of visits from each.

Sources Distribution – View the different sources and the number of visits, contacts and customers they generate.

Customers by Source – View sources of traffic and the number of customers each generated in the given time period.

Contacts by Source – View sources of traffic and the number of contacts each generated in the given time period.

Visits by Source – View sources of traffic and the number of visits each generated in the given time period.


Dasheroo dashboards: Hubspot analytics

Keep a close eye on how many leads specific keywords generate!

Top Keywords by Visits – View a leaderboard insights that ranks keywords based on the number of website visits they generated in the given time period.

Top Keywords by Contacts – View a leaderboard insight that ranks keywords based on the number of contacts they generated in the given time period.

Top Keywords by Leads – View a leaderboard insight that ranks keywords based on the number of leads they generated in the given time period.


These awesome HubSpot Analytics are available with the Dasheroo Grande ($19/month or Venti $49/month packages.

New Release: Alerts for Your Dashboards!

We’ve beeDasheroo dashboards alerts featuren on a tear with feature releases for your Dasheroo dashboards release the first part of this year with Infusionsoft analytics, our Push API, our Zapier Integration with hundreds of apps to connect to and now Alerts.

An alert is simple; within a given day, if a metric you track reaches, goes above or below a certain threshold, you get an email. What is this good for? You might want to know…

  • If you’ve got an amazing day of website traffic, double what you would expect, or conversely you want to know if it dips too low.
  • When your Facebook Fans blow up.
  • When your revenue hits a given number.
  • When you hit your clicks in a given Facebook Ad campaign
  • When your Survey Monkey surveys hit a specific limit
  • When your Campaign Monitor open rate hits 20%

They can be found two ways: on the top of your dashboard you’ll see a new tile called ‘Alerts’.

Dasheroo dashboards alerts feature

Or within an insight’s “settings” menu you’ll see an alerts link.

Dasheroo dashboards alerts feature

Just a few examples of how Alerts are cool. You get one Alert with Dasheroo’s Tall package and more with the Grande and Venti packages.

Ok, that’s it for now, get on in there and play with ’em!

New Facebook, Google, Stripe & Instagram Analytics Dashboards

We’ve been on a new release tear. Our Product Managers Nivi and Dharini working closely with our integrations team are on fire pushing out new integrations and insights for you to add to your dashboards and this one is far from a slouch! This time we went back to a few integrations to add more insights to our growing list of metrics we track: Instagram & Facebook Analytics, Google Analytics and Stripe.

Also many thanks to Court, our QA Manager who works tirelessly around the clock testing our code, especially when we have this many releases we’re juggling.

Facebook AnalyticsDasheroo dashboard: Facebook analytics for Reach Impressions

  • Reach broken down by Organic and Paid reach over time – This is great to see if your paid performance does better than your organic, then you can choose how to spend your marketing dollars.
  • ​Impressions, Reach and Engagement on one insight together – Instead of viewing each by itself it’s great to see them together.
  • Post Consumptions by Type – This insight can provide a measure of engagement beyond traditional engagement metrics such as likes, comments and shares. There are 4 types of consumptions –  link clicks, photo views, video plays and other clicks. Other clicks correspond to likes, comments or shares that generate stories.
  • Negative Feedback – The number of times people took a negative action by 4 types – hide clicks, hide all clicks, unlike page, report spam. You can view when you’ve been posting and how often and match if people are ‘dis’ liking your content and act accordingly.


Hashtag Performance

Track your #hashtag performance right in your Dasheroo dashboard.

Instagram Analytics

  • Hashtag Leaderboard – A leaderboard insight consisting of the top 12 hashtags you use based on the engagement to let you know how to use them in the future.
  • Compare Hashtag Performance – Choose and compare up to 5 hashtags (in the last 30 days) based on engagement metrics.
  • Highest Engagement Filters – A bar chart showing the top 5 Instagram filters you use in decreasing order of engagement.

Google Analytics

  • Enhance ‘Top sources by medium’ insight to include email and social sources – we just should had those included, our bad.


  • Revenue by product name/product description so you can tell immediately what’s flying off the shelf.


  • Failed Transactions – A table that shows the list of failed transactions along with the reason for failure within the given time period.

So what are you waiting for? Get in there and add them to your dashboards!