The summer hasn’t slowed down the Dasherooers! We’ve got new Facebook Ads insights for your dashboard and we now support Facebook Business Manager. We’ve also corrected our Instagram engagement insight to better reflect the correct engagement % as Instagram defines it.
New Support for Facebook Business Manager + Filtering!
We now support Facebook Business Manager in our Facebook Ads dashboard. In addition, Facebook Ads insights can now be filtered by ad set, campaign and the individual ad. All insights both existing and new have these new settings in the settings panel.
New Facebook Ads Insights
In addition to filtering, we have these 4 new awesome insights:
Frequency – View the average number of times your ad was served to each person.
Actions by Type – View a trending line insight of a Facebook ad action in a given time period.
Cost per Action – View a trending line insight that shows how the cost per Facebook action type trends over time.
Reach – View the number of people who see your ad in a given time period and how it trends.
If you change the settings of your existing insight by filtering by an ad set or choosing an individual ad, then you automatically have a new insight and the you’ll see data for the new campaign. Your old data won’t show up any longer.
Instagram Engagement Insight Update
We found an issue with how engagement is calculated for Instagram analytics, thanks to our user who reported it! The new Instagram engagement insight will replace the old insight. If you use the old one you’ll continue to see data. If you add this new insight you’ll see the new calculation.
We have basically changed the calculation from an interval strategy to continuous one. Now it will be a rolling total of likes and comments of your posts for the past 30 days.
If you delete the old and add this the new one, the data will grow from the time you add the insight. You won’t have access to older data so get in there and replace it now!
Ok, that’s it for now, we’re movin’ on to more!