Track Our Startup: It’s All About Your KPIs

People are on vacation, there might be a summer slowdown for some but not for team Dasheroo! We’re getting you more features to access your KPIs all the time.

SEO

We’re seeing the number of users coming from our organic channel grow slightly whereas before the summer we were were growing a bit more. We expected it and we’re keeping an eye on it! By the way, to all of your SEO specialists out there, goodonya mate! You’ve got to have PATIENCE dealing with how your site ranks in the search engines…PATIENCE, something our CMO does not have 🙂

QA ROCKS

Our QA team has been working on a full regression test. What’s that? That’s where you test every single permutation of what you can do with our application to ensure that any new changes we’ve made (and we’ve made a LOT) all work well together. Court is putting a real emphasis on data integrity which means we just want all of your KPIs on your Dasheroo dashboards to jive with the native application reporting as close as possible. Thanks Court.

Next UP?Dasheroo KPIs

We’ve been working on our next integrations based on what users are telling us. Nivi, our product manager has been knee-deep in researching dashboards for Quickbooks and Active Campaign so you can track those KPIs along with your other metrics.

We’ve also working on requirements on sending dashboards by email so if you can’t get to a web page or your app you can be on top of your KPIs via email.

OK, gotta meeting to get to! Oh and for a guide that helps with important KPIs to track go here!

3 Things a Google Dashboard Can Teach You About Your Business

There is more to Google than its high powered search engine. Through the use of Google Analytics, you can gain a better understanding of your business.

With a Google dashboard in place, it’s easy to:

  • Track the data that’s most important to your business.
  • Understand your audience.
  • Make positive changes on the fly.

Taking this one step further, let’s examine three things a Google dashboard can teach you about your business:

1. Top Traffic Sources

Are you getting most your traffic from the search engines? How about social media? What about email marketing?

Once you setup a Google dashboard, you can answer all these questions in real time. Subsequently, you can adjust your approach to get the most out of each traffic source.

Dasheroo Google Dashboard Pages

For instance if you saw you were getting a ton of traffic from Organic Search (which you don’t pay for) then why not dig deeper to find out what keywords are driving your results and develop more content around those keywords.

If you see that referral sessions are driving a ton of traffic then dig in to see which referrals are converting the most.

2. Are You Reaching Your Goals?

One of the coolest features of Google Analytics is the ability to set and track goals. In short, this allows you to measure how often users complete a specific action, such as:

  • Destination
  • Duration
  • Event
  • Pages per session

Don’t shy away from setting goals related to website traffic. And if you’re going to do this, be sure to track your progress with a Google dashboard.

Dasheroo Google Dashboard: Google Goal Completions

Set a goal for how people sign up for your service or how many complete a sale. Then compare that to your sign up or sales data and make sure it all jives!

3. Most Popular Content

It’s imperative to understand the type of content that interests your audience. A Google dashboard can provide you with this insight. Here’s an example:

Screen Shot 2016-07-13 at 11.35.33 AM

These pages aren’t among our most popular, so we may want to think about updating them in the future to attract more visitors and better suit our audience.

Conversely digging into your popular pages may make you install a pop-up to get a user to join your list. You may want to include a popular product that a visitor buys along with the product on the page they’re visiting. This way you increase your average order size and ultimately your conversion rate.

When you understand what’s driving the most visitors to your site, you can use this to create more targeted content in the future.

Final Thoughts

Even if you’ve had great success without the use of a Google dashboard, don’t continue to put this on the back burner.

Regularly reviewing dashboard data can teach you a lot about your business.

P.S. If you’re looking for a Google dashboard provider, give us a try!

3 Unique (And Useful!) Ways to Use a Social Media Dashboard

Through the use of a social media dashboard, you can learn a lot about your business can’t you?

How much traffic are you generating from social media sites?

Which platforms are sending you the most qualified visitors?

These are just a couple of the many questions you can answer with the right marketing dashboard in place.

For those who have never used a social media dashboard, for those who want to spend more time on this in the future, here are three unique strategies to put to good use for your business.

1. Track Your Competition

Regardless of your industry, it’s safe to assume that you have quite a few competitors. We know we do!

It would be in your best interest to keep a close watch on your competition, including how they are performing on social media. By doing so, you can ensure that you are always one step ahead.

Here is an example of a social media dashboard that compares the growth of Dasheroo’s Facebook and YouTube vs. Geckoboard’s. Looks like both of us have to pump up our YouTube activity!

Dasheroo social media dashboard - Competitor tracing

2. Engagement

When it comes to social media data, some numbers are more important than others depending on your business. But usually across the board it’s imperative to pay close attention to engagement, as this shows that your audience is truly interested in what you have to say.

For example, Check out Dwight The Pup’s engagement rate on June 18 on our Dasheroo dashboard below, then look at what post drove it, more like that please!

Dasheroo Social Media Dashboard - Engagement on Facebook

3. Facebook Ads

If you want to push your Facebook reach to the next level, it may be time to run some ads and Facebook makes it not only easy, but cheap!

This is something we’ve discussed in the past, such as in our recent post on how to test Facebook ads.

With a social media dashboard, you can track a variety of data such as:

  • Impressions
  • Clicks
  • CTR (click-through-rate)
  • Actions (an action doesn’t have to be a click, it can be a “like” or “share as well)
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action

Dasheroo Social media dashboard - Facebook Ads

Now that you have a few ideas on how to use a social media dashboard, it’s time to get started. We’d love for you to give Dasheroo a try!

Track Our Startup: Bug Fixin’ Your Business Dashboards

Dasheroo Engineering list of to-dos - KPIsAt Dasheroo we’ve been a bit busy getting ready for our next business dashboard release, and cleaning up after our last one, a theme you keep hearing over and over but that’s the life of a SaaS software company isn’t it?

Gone Fixin’

As with any software release there are usually a set of bugs that need fixing; bugs that were never expected but now irritate the
helloutta the masses. That’s what our product and engineering team has been working on since our mammoth release of SendGrid, Google AdWords and the Push API.

James and his team have started to go down a pretty gnarly punch list of things that need doing. You can see that it’s quite extensive. The most important one is Make dashboards load faster. Much faster. Dasheroo business dashboards: Google Analytics

So that’s what we’ve been working on, along with doing research at some next nifty integrations for your business dashboards, Quickbooks being one of them! Stay tuned on that one.

Where Are New Users Coming From?

Google drives the lion’s share of traffic for us here at Dasheroo. And since we are doing a small amount of advertising to drive leads for sales Facebook is a great source of leads that want business dashboards. You should know that Facebook runs your ads on the Facebook Audience Network. It’s basically Facebook serving ads on third party sites at a pretty low cost. For some it’s great since it’s a low cost, for us it was serving a ton of mobile ads and we weren’t getting a conversion.

Zapier continues to be a very active hose for new users and we launched with them the end of May. If you haven’t checked out all of the great things you can put on your dashboard do it!

Dasheroo business dashboards feedbackUser Feedback

We’ve been getting a ton of great feedback, users telling Alf what they want on a daily basis. Keep them coming in the door, we choose by how many requests we’re getting! Just a sample of a few on a given day –>

Cheers, John.

 

New Release: Why You Might Need a Push API to Track KPIs

Dasheroo Push API for tracking internal KPIsOk, this won’t take too long to sink your teeth into why the Dasheroo Push API might be just the thing you need to keep track of ALL of your KPIs in one dashboard.

And if you’re a Dasheroo user we know you love using Dasheroo to connect to the dozens of apps we integrate with. But we know you might have other custom data that you also need to have visibility into on your dashboard.  If so, the Dasheroo Push API can help out.

What’s a Push API?

Push API is a powerful way to connect any internal data to Dasheroo and convert your data into useful visualizations on your dashboard right alongside all of the other KPIs you’re tracking from Google Analytics, Facebook and perhaps Shopify!

So for instance you might want to track KPIs for:

  • Your internal sales system so you can see how any social media is working to drive sales
  • Your internal sales system so you can see if there are any discrepancies with your PayPal, Shopify, or Stripe sales.
  • Your number of new customers from your internal systems
  • Error tracking on your website or database

On top of this you want your stats updated FAST and furiously. And you can have your KPIs updated new (starting from 0) each day or have them continuously updated. Cool huh?

Currently Dasheroo has users users who’ve created dashboards that combine Push API insights with a selection of over 500 current insights we offer from 35 applications. But we also have users who’ve created Push API-only dashboards and are using Dasheroo as a pure visualization tool. Obviously we’re happy to support any and all users!

Setting up the Push API for your business is simple; all you need to do is send the data you want to visualize to a unique URL provided by Dasheroo and we will take care of the rest.

How to set up the Dasheroo Push API.  

P.S. Looking for even more ways to get custom data into your dashboard? Check out our Zapier integration!

Track Our Startup: Now Track KPIs for SendGrid + Google Adwords

Well here at Dasheroo we’ve been busy, as usual! Hope everyone who celebrates Independence day had a great one. We sure did!

New Releases

The past two weeks we got new insights for Google AdWords out the door, you can even filter down to the AdWords campaign level and down to the ad level. You’re also going to get to see your video performance KPIs too. Pretty exciting for a lot of our users.Dasheroo SendGrid Overview

This week we’ve also just released our SendGrid integration. If you use SendGrid for your confirmation and transactional emails you’re going to LOVE this. All of your delivered, opened, click, bounce and spam rates right at your fingertips.

Up next? We’re working on some new insights so you can track KPIs for Facebook Ads. We’ve also been working on new features for our PUSH API.

James our VP of Engineering spent the week bug fixing, something all of us software developers need to do but nobody likes to do it. Thanks James.

Dasheroo Continues to Climb…

We climbing in the search results for some pretty interesting keywords. We now rank for over 2000 keyword/phrases which we think is pretty cool. We’re neck-in-neck with our main competitor and they’ve been around for years!

KPIs

We’re keeping a close eye on our KPIs for the summer month slowdown. We just want to make sure we’re forecasting properly and hitting our numbers. Of course the month started slow but we’re aiming to get just over 2100 new users. So far we keep beating expectations so hopefully July won’t be too slow!

Tell your friends about Dasheroo, Cheers.

New Release: All New Dasheroo SendGrid Dashboards!

Today we’ve got some really great news, we’ve released our brand new integration with SendGrid to give you your new Dasheroo SendGrid dashboard! If you don’t know SendGrid they’re a cool Boulder, Colorado-based transactional email delivery and management service. So if you’re selling online, or automating confirmation emails you might want to check them out, they’re awesome. With our integration you’ll get some nifty KPIs you can track right next to the rest of your marketing metrics.

OverviewDasheroo SendGrid Overview

View high level KPIs from your SendGrid Account. Get a quick snapshot on things like how many were delivered, opened, clicked, bounced and a whole lot more, right in one insight on your dashboard.

Click Rate

View a trending line insight of the percentage of users who click on a link after opening an email.

Complaint RateDasheroo SendGrid Dashboard

View the number of spam reports and spam report rate in the given time period. This enables you to keep a close eye on if your sending too much email or non-targeted email.

Bounces, Blocks & UnsubscribesDasheroo SendGrid Bounces

View the number of emails bounces, blocks, and unsubscribes for the given time period.

Engagement

View your engagement metrics like opens, open rate, clicks and click rate for the given time period.

Requests and DeliveryDasheroo SendGrid Dashboard

View the number of email requests and number of emails delivered in the given time period.

There you have it, get on in there and try it out!

3 Reasons to Regularly Review Facebook Analytics Data

Are you in the habit of regularly reviewing Facebook analytics data? If so, this is something that will continue to work in your favor well into the future. But if not, now is the time to make a change.

Just the same as other social networks, such as Instagram, there are reasons why you should keep a close watch on Facebook analytics data. Here are three of the best:

Dasheroo Facebook Analytics1. To Track Engagement

This includes the following:

  • Clicks
  • Shares
  • Likes
  • Comments

Engagement is a must, and you want to see all four of these metrics increasing with time. Taking this one step further, pay attention to the type of posts that receive the highest level of engagement. This will help you create more targeted content in the future.

Questions are always a good engagement mechanism, especially if they’re interesting! Videos are also a must for engagement on Facebook.

Dasheroo Facebook analytics2. To Better Understand Your Facebook Audience

It’s one thing to track engagement and notice a positive trend. It is another thing entirely to have a firm grasp of your audience. This means focusing on details such as:

  • Gender
  • Top languages
  • Top cities
  • Top countries

For instance if you see that you’re surprisingly getting more customers from a location you thought you wouldn’t you might want to target a Facebook ad campaign to people in that location to get more customers.

How much do you know about your Facebook audience? How are you using this data to your advantage?

3. To Improve Facebook Ads PerformanceDasheroo Facebook Analytics dashboard

Through the use of Facebook analytics, you can gain insight into the type of content that performs best. As a result of your findings, it becomes easier to create Facebook ads that increase reach and engagement.

If you plan on spending money on Facebook ads, you might as well get the most bang for your buck. This starts with reviewing analytics data.

You’ll want to see what type of ads get you the most clicks and impressions. For instance you can test different images on the same ad. Facebook will then serve up the ad with the image that gets the most engagement. Then you can turn the other ads off and test against it. Pretty cool huh?

Final Word

There are more than one billion people active on Facebook, but the majority don’t pay any attention to analytics data.

As you spend more time tracking, reviewing, and comparing this information, your opportunity for success goes through the roof. Could this be just what your business needs?

Dasheroo Dashboard Feature: Slideshow Mode

Did you ever want to display your dashboard to your team or your boss so that everyone knew what KPIs were being tracked and where your team was in relation to where you need to be?

Now with the Dasheroo slideshow feature it’s easier than ever! You can have one dashboard no matter how long it is displayed in a number of different time intervals on a big screen. All you need is the Dasheroo Grande Plan or above.

In “Settings” simply choose Slideshow.

Screen Shot 2016-06-19 at 6.28.15 AM

Then choose the dashboard (one ore more!) you want to show in your slideshow. If it is long it will be parsed so that portions of it are displayed at a time. You can also choose what time interval you’d like it to change.

Screen Shot 2016-06-19 at 6.28.26 AM

You’ll now have your KPIs displaying the dashboards you want in the time interval you desire. Pretty cool huh?

Dasheroo Dashboard: Slideshow feature

Dasheroo Dashboard: Slideshow feature

Dasheroo Dashboard: Slideshow feature

Your beautiful KPIs will be ready for everyone’s viewing pleasure!