Last month, we detailed some of the many ways to impress agency clients with a social media dashboard. As a quick recap, we touched on the following:
- Provide direct client access
- Hundreds of integrations
- Comprehensive reporting
With the help of a social media dashboard, you can keep your clients in the loop in regards to what’s working, what’s not, strategical adjustments, and much more.
A dashboard can also help answer a variety of client questions, which can save you a good amount of time. These often pertain to details such as:
- How a particular campaign is performing
- Potential strategy changes
- Reasons for an underperforming campaign
- Growth over a specified period of time (one week, one month, one year, etc.)
- How to harness the power of top performing social media platforms
So, for example, a client may come to notice a recent explosion in regards to Twitter engagement.
Rather than bombard you with questions, your client can review their social media dashboard for a clear idea of what’s happened. You can do the same, which puts both parties on track for a meaningful discussion.
It’s your job to provide your clients with as much data as possible, in a clear and concise manner. By using a social media dashboard, you’re able to do just that – while also proving your worth as an agency.
Even if your client is cool on the idea of using a dashboard, give them access anyway. Once they see what’s available to them, they may warm to the idea of using it to their advantage.