A data dashboard will never be your worst enemy, and it will absolutely be your best friend. Once you implement this tool, the way you look at your business will change forever. Here is how:
Do you ever wonder if your social media strategy is paying off? Do you ever stop to think about what is and is not working?
With a data dashboard, there is no more guessing. You can see which platforms are most popular with your audience, and of course, which ones are sending the most traffic to your website. Google Analytics will tell you how to get there but Dasheroo will show you in super-easy dashboards.
2. Tweak Your Facebook Strategy
With 1.04 billion daily active users, Facebook can serve as an excellent source of referral traffic. You can also use the social platform to target ads to a specific demographic.
But remember this: you will never reach peak performance until you have the right data on your side. Through the use of a data dashboard, you can examine how your Facebook strategy has performed in the past and how it can be tweaked for better results in the future.
In an overall sense, you want to drive as much traffic to your website as possible. You should be happy as long as your visitor count increases month over month. But don’t stop there.
When you know which pages get the most traffic, you can optimize it for leads and sales. As your conversion rate increases so will your revenue.
At Dasheroo we looked at what pages on the blog were getting the most traffic with our Google dashboard in Dasheroo and created pop-ups asking people to sign up for our product from the contextual article they were reading. We gained 5x more users from it!
4. See Where Your Traffic is Coming From
Once again, you need to pay attention to more than overall traffic growth. You want to know where your traffic is coming from, as this allows you to alter your marketing approach to maximize return. Google Analytics is just the free tool to do that for you.
Are you receiving the bulk of your traffic from referring sites? Social media? Organic traffic? Paid traffic? Your data dashboard can answer all these questions.
5. Keep an Eye on YouTube Analytics
Don’t just post videos to YouTube and hope for the best. Use a data dashboard to track things such as:
- Number of videos
- Number of subscribers
- Watch time
Understanding what type of YouTube content people like to watch and what’s driving business for you will go a long way.
Are you currently using a data dashboard? How has it changed your business for the better?