5 Must Track Facebook Marketing Metrics

Did you know Facebook attracted approximately 1.23 billion daily active users for December 2016?

Did you know that 72% of adult internet users use Facebook?

With these statistics in mind, it’s easy to see why a growing number of companies are spending more time, money, and resources building and managing a robust Facebook marketing strategy.

There is a big difference between using Facebook and generating a positive response. This is why you need to track a variety of Facebook marketing metrics. By doing so, you’ll know what’s working, what’s not, and how to adjust your strategy accordingly.

Here are five “must track” Facebook marketing metrics:

1. Fans

Fans, fans, and more fans. You want your Facebook page to experience a month over month growth in the number of fans. This may not be the most important engagement metric to your business, but it definitely shows if you’re moving in the right direction.

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Are people sharing your content? If so, you know you’re doing something right. If not, you know you need to make a few changes to the type of content you’re posting.

Not only should you focus on the overall number of shares, but keep an eye out for positive growth. You want this number to increase as you devote more time to Facebook marketing.

3. Top Posts

Simply put, you need to understand which posts are generating the greatest response from your audience. This allows you to share the right type of information in the future, thus leading to a higher engagement rate.

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4. Engagement Rate

By now, you probably realize that “engagement” is a good indicator of whether or not you’re achieving success on Facebook.

We define engagement rate as follows:

“Total number of unique people who liked, shared, commented or clicked on your Page posts divided by total reach by day.”

Tip: pay close attention to the overall engagement rate, as well as the daily and weekly increase or decrease.

5. Impressions

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This is the total number of times activity from your Facebook Page is displayed.

Are you noticing a big spike when you post certain types of content? Are you finding that your impressions flat line during periods of inactivity?

More impressions mean more opportunities for your audience to engage.


What do you think of these Facebook marketing metrics? Have you been tracking this data? Have you been ignoring it in the past?

If you’re ready to make a change for the better, start tracking Facebook analytics today. You’ll be glad that you did!

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