3 Ways for Small Local Businesses to Use a Social Media Dashboard

With approximately 28 million small businesses in the United States, you know one thing to be true: there is plenty of competition out there.

Regardless of your industry or location, there will always be companies nipping at your heels. This is why it’s important to do whatever it takes to reach the top and stay at the top.

With the help of social media, you’ll find it much easier to reach your target audience, connect with current customers, and attract new business.

As you may know, there’s more to social media success than posting updates to Twitter and Facebook a few times per week. You need to go well beyond this if you want to generate top of the line results.

Here are three of the best ways for small local businesses to use a social media dashboard:

1. Track Engagement

You need to do more than post updates to your social media accounts. You need to do whatever it takes to boost engagement, day after day.

A social media dashboard isn’t a magic pill for increasing engagement, but it can definitely work in your favor.

For example, you can use a Twitter dashboard to track:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Make it your goal to improve social media engagement. Your business will benefit from this approach in the long run.

2. Facebook Ads

Have you come to find that Facebook Ads are a great way to drive potential customers to your website?

If so, you need to dive into the finer details to ensure that you’re getting the most bang for your buck.

With a Facebook Ads dashboard, you’ll always have a clear idea of what is and isn’t working. This makes it easy to tweak your strategy on the fly.

3. Learn More About Your Industry

Do you ever take the time to see what’s performing best on social media in regards to your industry as a whole? This can be difficult to do without the right tools, but a simple task once you have everything in order.

A great example of this is the use of an Instagram analytics dashboard. This allows you to track things such as hashtag performance, which gives you a better idea of what’s resonating with your audience.


Don’t let anyone tell you that a small local business can’t do big things on social media.

With these examples guiding you, it won’t be long before you’re taking advantage of everything social media has to offer.

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