Are you a small or midsize business owner? Are you seeking new ways to track and analyze your website’s traffic?
If so, it’s time to take full advantage of a Google Analytics dashboard.
At Dasheroo, we don’t just give you another way to view traffic data. We present the numbers in an easy to digest format that can be used to take your company to the next level.
In the past, we discussed the many ways to use a Google dashboard to track sales performance. This time around, we’ll examine three interesting ways to use a Google Analytics dashboard:
1. Keep an Eye on Total Sessions
Google defines a session as follows:
“A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.”
With this in mind, you should closely monitor sessions throughout the day. For example, if you realize that your number of sessions increases at a certain time of the day, you may be able to correlate this to a particular action. For example, this may happen when you:
- Publish a new blog post
- Send an email newsletter to your list
- Publish social media updates
2. Review Top Pages
Let’s face it: some pages of your website will be more popular than others. You need to know which pages generate the most traffic so you can take full advantage of this content in the future.
An example of this would be a review of the most visited pages on your blog. As you review these, pay close attention to any trends that standout. Don’t be surprised if you find that one type of content is more popular than the rest. In this case, you can focus on creating more of the same in the future.
3. Understand Top Traffic Sources
Are you generating the most traffic via search engines? What about paid traffic? Or maybe social media pushes the largest number of people to your site?
With a Google Analytics dashboard, it’s easy to get a better understanding of your top traffic sources by medium. Once again, with this data in hand, you can alter your approach for better results in the future.
When it comes to Google Analytics, there’s one thing you need to know: there’s no shortage of meaningful data.
Through the implementation and regular review of a Google Analytics dashboard, you can get a better feel for how your website is performing.