Is 2015 the Year Mobile Search Passes Desktop?

How often do you search using your phone or tablet vs. your laptop or desk…wait, do people still have desktop computers anymore?! Well, we took a little internal survey (little meaning the handful of us here at Dasheroo HQ working this weekend).

2013-2018 mobile search stats

2013-2018 mobile search stats

And it seemed a little more than 1/2 the time, searches were done ‘on the go’, which is pretty remarkable if you really think about it.

So we decided to do some more digging around, to see if we could find some more statistically valid numbers around mobile search stats and whatdya know, our buddies at eMarketer recently tackled the same issue! Love those people.

eMarketer reports that “2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets, surpassing traditional desktop/laptop search activity.”

Hey, we’re pretty representative, and a little ahead of the curve;)

So what does this mean for you, as a busy biz owner? Ya gotta optimize your site for mobile search. Look for an upcoming post about our recos on just how to optimize for mobile search.

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