Facebook Marketing in 2018: Track Everything

According to Facebook, its platform generated “1.37 billion daily active users on average for September 2017.”

As a business owner or marketing professional, this means one thing: you need to spend more time, money, and resources on Facebook in 2018.

There’s more to success on Facebook than posting regular updates and engaging with your audience every now and again. If you want to harness the true power of the world’s largest social network, you need to track every last piece of data associated with your marketing strategy.

Dasheroo's Facebook analytics dashboardThis is where a Dasheroo Facebook dashboard comes into play. With this, you can track a variety of data points, including but not limited to:

  • Impressions
  • Fans
  • New fans
  • Engagement
  • Engagement rate
  • Post clicks
  • Post likes
  • Post shares
  • Post comments
  • Recent posts
  • Highest engagement
  • Competitor fans
  • Negative feedback by type
  • Recent reviews
  • New reviews
  • Lifetime rating

As you can imagine, this data will impact the decisions you make in the future.

For example, if a particular type of update continues to receive negative feedback, you’ll want to avoid the same approach in the future.

Conversely, as you learn what your audience enjoys the most, you can focus more time and attention on sharing this type of content.

It doesn’t matter if you are new to Facebook marketing or have been dabbling in it for years, you can’t afford to overlook the power of the data that’s available to you.

With the help of a Dasheroo dashboard, you’ll never be left out in the cold. All the information you need is right at your fingertips!

What’s Your 2018 Social Media Strategy Missing?

With 2017 quickly coming to an end, it won’t be long before the new year arrives. When this happens, it’s imperative that your business is ready to hit the ground running.

When you look at your 2018 social media strategy what do you see? If it feels like something is missing, there’s a good chance you need to make a few changes before the calendar turns.

Although every company takes a unique approach to social media marketing, some continue to fall short in the same areas (one year after the next). Here are a few things your strategy could be missing:

1. A System for Tracking Progress

You can spend as much time as you want on your social media marketing plan, but unless you’re tracking your progress there’s no way of knowing exactly where you stand.

Dasheroo, for example, provides business metrics for all your favorite social media applications. From Twitter to Facebook, from Instagram to LinkedIn, it does all the heavy lifting for you.

If you’ve neglected to track your progress and results in the past, don’t go down this path again in 2018.

2. A Well Balanced Approach

Throwing all your time, money, and resources at one social media service is a common mistake that many companies have made in the past.

Maybe you had great success with Facebook in 2016 and 2017. For this reason, you want to double down in the year to come.

While there’s nothing wrong with sticking to what works, don’t underestimate the importance of a well balanced approach.

Even if you only focus on one additional platform, it may be more than enough to push your business to the next level.

3. Additional Manpower

In the early days of your business, you may have enjoyed taking on each and every responsibility. However, as you’ve come to find, this is no longer possible (or necessary).

So, if you’ve focused too much of your own energy on social media in the past, it may be time to bring someone else into the fold.

You may be surprised at how much progress you can make when you have a dedicated social media professional on your team.

So, there you have it. These are just a few of the things your 2018 social media strategy could be missing. What will you do to ensure social media success in the months to come?

Instagram is Growing Fast: Are You Taking Advantage?

Instagram’s growth rate is nothing short of astonishing. With each passing year (or sooner), this social media platform seems to be setting some type of record.

Check out this recent excerpt from TechCrunch:

“Instagram has doubled its user base, to 700 million monthly actives in two years, fueled by Stories, web signups and better onboarding on low-end Android phones. Instagram’s growth rate is actually speeding up. It took just four months to add the last 100 million users since hitting 600 million in December, while it took six months to go from 500 million to 600 million.”

What do you think about that?

While many people use Instagram for personal reasons – such as posting photos of their travels – it’s the companies that know what they’re doing that have been able to take full advantage of this growth.

With this in mind, there’s no better time than now to get in touch with your Instagram analytics. While there are plenty of KPIs to track, these three are among the most important to your brand’s growth:


This is what it’s all about. In a perfect world, your follower count would grow day after day. Even if growth slows, you want to see an upward trend from month to month.

2. Engagement

It’s nice to know that your follower count is increasing, but you don’t want to put all your eggs in this basket. There is more to Instagram than a large follower count. You need to dig deeper than that, and this is where engagement comes into play.

With Dasheroo, you can “view a rolling total of likes and comments for your posts in the given time period.”

3. Hashtag Performance

If you want to increase your follower count and engagement, it’s imperative to know how each hashtag is performing.

We make this simple by providing data on the following:

  • Hashtag
  • Likes
  • Comments
  • Engagement rate

Final Thoughts

Instagram could be the key to taking your brand’s social media presence to the next level.

If you’re not yet using this fast growing platform, now’s the time to get started. Once you have everything in order, create an Instagram dashboard and start tracking the KPIs detailed above (among others).

Coming Soon: New Agency Features

If you’re an agency currently using Dasheroo to manage your clients’ dashboards or a prospective customer looking to solve that very same problem, this update is for you!

We’re very close to putting the finishing touches on some great new white-label enhancements to our agency offering and we wanted to share a sneak peek today.

Custom Domain Names — Maintain your own brand with a custom URL for your account and dashboards.

Custom Logos — Add your own logo to display inside your account so your clients see your branding and not ours.

“Read Only” user role — Set this role to give clients access to their dashboard but prevent them from making edits.

Custom Sign In Pages — If you’ve invited users to view dashboards in your account they can login from a fully branded sign in page.

If you’re interested in learning more about these new features (and possibly getting early access before they are publicly released) please email us today. We’ll add you to our early access list. Don’t be shy, we’d love to hear from you!

Once we have the exact release dates for these upcoming features we’ll follow up with more information. But it will be in the next few weeks for sure.

How to Plan to Use a Social Media Dashboard in 2018

With 2017 coming to an end, there is no better time than now to plan for the new year.

While you’re sure to have many questions regarding your marketing plan, here’s one that you need to address today: do you have intentions of using a social media dashboard in 2018?

This may be a change to what you’re used to, but over time you’ll come to find that it’s one of the best ways to get more out of your social media strategy.

If you’re convinced that you need a social media dashboard, here are three steps you can take today to ensure that you’re ready to hit the ground running when the calendar turns:1

1. Choose the Right Provider

We’re not going to tell you that Dasheroo is the only social media dashboard. And we’re not going to tell you that we’re the best (even though we think we are).

What we will tell you is this: Dasheroo is a great choice for a number of reasons, including a large integration library and industry leading prices (including a free plan).

If you need a social media dashboard provider for 2018, you’re in the right place. We’ll take care of your every need.

2. Choose the Right Integrations

Which social media platforms do you currently use? Which ones do you have plans to use in the new year?

Once you answer these questions, you’ll know which integrations make the most sense for your business.

For example, many companies consider Facebook the most powerful social media platform. If you feel the same way, you’ll want to make sure you’re tracking data through a high powered social media dashboard.

3. Use the Data Wisely

It’s a good feeling to setup a social media dashboard, but that’s just the start. You need to use the data wisely, as this can be the difference between success and failure.

From the best type of content to post on Facebook to top Instagram hashtags, your dashboard will always be providing you with top notch data. You simply need to put it to good use.


So, there you have it. These are the types of things you can do if you have plans to use a social media dashboard in 2018.

What do you think? Is 2018 the year of social media for your company?

New Integration: Yext

Today we’re excited to announce our newest dashboard integration: Yext! We know many of you are already familiar with Yext and the services they provide but for those who aren’t, here’s a quick overview.

Yext provides a platform to help businesses manage important information about their company and brick & mortar locations. Yext publishes and updates this information across a wide range of online directories which improves the chances of the business being found by potential customers. Obviously it’s a huge timesaver to have Yext manage this process since many of their customers are small businesses or merchants who don’t have time in their busy schedules to update each online directory manually.

With Dasheroo & Yext integration you’ll be able to track a whole new set of KPIs alongside all of the the ones you’re already tracking. If you’re just getting set up on Yext you’ll be able to see the status of your listings as they go live and your overall coverage across dozens of online directories within Yext’s network.

If you’re already established on Yext you can then track the number of times your business has shown up in search results and if those searches have resulted in customers contacting you directly (i.e. phone calls, website clicks, getting driving directions).


Finally, you’ll also be able to monitor the reviews that customers leave about your business and your overall rating over time. With this reviews data you can follow up to thank your loyal customers or immediately address an issue for a custom that had a less-than-positive experience with your business.

Here’s a complete summary of all the new Yext dashboard insights that we’ve just launched. Have a look and let us know what you think. We’d love to get your feedback and hear what else you’d like to see added in the future!

3 Ways for Small Local Businesses to Use a Social Media Dashboard

With approximately 28 million small businesses in the United States, you know one thing to be true: there is plenty of competition out there.

Regardless of your industry or location, there will always be companies nipping at your heels. This is why it’s important to do whatever it takes to reach the top and stay at the top.

With the help of social media, you’ll find it much easier to reach your target audience, connect with current customers, and attract new business.

As you may know, there’s more to social media success than posting updates to Twitter and Facebook a few times per week. You need to go well beyond this if you want to generate top of the line results.

Here are three of the best ways for small local businesses to use a social media dashboard:

1. Track Engagement

You need to do more than post updates to your social media accounts. You need to do whatever it takes to boost engagement, day after day.

A social media dashboard isn’t a magic pill for increasing engagement, but it can definitely work in your favor.

For example, you can use a Twitter dashboard to track:

  • Retweets
  • Replies
  • Mentions
  • Favorites

Make it your goal to improve social media engagement. Your business will benefit from this approach in the long run.

2. Facebook Ads

Have you come to find that Facebook Ads are a great way to drive potential customers to your website?

If so, you need to dive into the finer details to ensure that you’re getting the most bang for your buck.

With a Facebook Ads dashboard, you’ll always have a clear idea of what is and isn’t working. This makes it easy to tweak your strategy on the fly.

3. Learn More About Your Industry

Do you ever take the time to see what’s performing best on social media in regards to your industry as a whole? This can be difficult to do without the right tools, but a simple task once you have everything in order.

A great example of this is the use of an Instagram analytics dashboard. This allows you to track things such as hashtag performance, which gives you a better idea of what’s resonating with your audience.


Don’t let anyone tell you that a small local business can’t do big things on social media.

With these examples guiding you, it won’t be long before you’re taking advantage of everything social media has to offer.

3 Creative Ways to Use a Dasheroo Business Dashboard

In our last blog post, we examined some of the many types of companies that can benefit from a business dashboard.

While many marketing professionals are familiar with the most common integrations – such as those for social media – there’s more to a business dashboard than meets the eye.

There are a variety of creative ways to use a Dasheroo business dashboard, including the following:

1. Team Collaboration

Keeping your marketing team on the same page is easier said than done. Fortunately, you can use Google Sheets to not only keep your team on the same page, but to also display some killer data.

Here’s what we have to say about this:

“Create eye-popping bar charts, funnel graphs, trending line graphs, pie charts, leaderboards and tables right from a Google Sheet.”

It doesn’t matter what type of marketing channels you are using, from Facebook Ads to Twitter, our Google Sheets integration can keep your team working in an efficient manner.

2. To Track Social Media Interaction

It’s one thing to use social media, but another thing entirely to track what is and isn’t working.

In an overall sense, interaction with your brand is more important than anything else. This shows that your updates are not falling on deaf ears.

Dasheroo is the king of social media integration, making it simple to track interaction on Twitter, Facebook, and Instagram among a variety of other platforms.

3. To Improve Facebook Advertising ROI

As excited as you may be to get involved with Facebook advertising, your positive vibes can take a turn for the worse if you begin to churn through money with nothing to show for it.

With access to the right Facebook Ads analytics, you’ll find it easier to master your advertising campaigns as to boost your ROI.

You should never assume that simply spending money on Facebook Ads is good enough. You must closely monitor your results, with an eye toward any data that can help you tweak your approach in the future. For example, cost per click will have a big impact on your ROI.


While there are thousands of creative ways to use a Dasheroo business dashboard, these three ideas should put you on the right track.

What do you think of these ideas? Will you be able to use any of them in the future? Do you have others to share?

What Types of Companies can Benefit from a Business Dashboard?

Do you often find yourself pondering the benefits of using a business dashboard? Do you have questions about what this could do for your company?

When it comes to using a business dashboard to track key insights, companies typically fall into one of three categories:

  • Those that swear by the benefits of a business dashboard
  • Those who don’t know the first thing about this
  • Those who believe it’ll cause them more harm than good

If you’re on the outside looking in, there’s a good chance you’re in this position because you’ve not yet taken the time to learn more about the benefits.

Additionally, you’ve yet to take a closer look at how this could bolster everything from your social media plan (such as your Twitter strategy) to the way you accept and track payments (Stripe integration is super cool).

While no two companies are the same, I’ve personally worked with several types that were able to benefit from a business dashboard. Let’s examine an overview of each type:

1. Small Startups

Every year, hundreds of thousands of companies are born. Most of these startups don’t have the resources to hire one employee after the next, but they do have access to a variety of tools that can save them time and money.

For example, my involvement with a startup coffee company has taught me some valuable lessons on the importance of using tools, such as Dasheroo, to boost productivity and decrease the need for additional manpower.

2. Growing Companies

Once a company makes its way out of the startup stage, it’s time to focus on growth (among other goals).

These companies are always looking for ways to take revenue and profit to the next level. This often comes down to having a clear understanding of what’s working, what’s not, and which strategy adjustments make the most sense.

Note: here’s a case study of a company that fits into this category.

3. Big Organizations with Tons of Data

Finally, there are big organizations – those with hundreds or thousands of employees – that are surrounded by tons of data.

You have to think big here. Brands like Discover and VerticalResponse come to mind.

These companies have a stronghold on their industry, but still realize the importance of making the most of every piece of data that’s available to them.


If nothing else, here’s what you need to remember: every type of company – regardless of size, industry, or revenue – can benefit in some way from a business dashboard.

Dasheroo gives you the opportunity to get started for free, so you might as well see what this type of tool can do for your company. You may be surprised at the transformation it brings!

Use Google Sheets to Track and Chart KPIs

With the help of Google Sheets, it’s easier than ever to create, edit, and collaborate online.

While many people use this free service to create nothing more than simple spreadsheets, others have come to find that it’s much more powerful than that. This is particularly true if you decide to track and chart KPIs from Google Sheets within your Dasheroo dashboard.

If you’re having a difficult time understanding how Google Sheets and Dasheroo can work together, here are three ways you can synchronize the two applications:

1. Single Metric

With a Dasheroo Google dashboard, you can track data for a specific cell within your spreadsheet. An example of this would be tracking the number of sales calls that you (or a team member) make in a particular day.

2. Bar

Are you looking for a way to better track and compare two or more metrics? This is where the vertical bar chart comes into play.

Tracking your metrics the old fashion way is nothing more than a waste of time, money, and resources. A vertical bar chart can bring your data to life.

3. Leaderboard

Here’s how we define this:

“Select two rows or columns to track your metrics in a dynamic leaderboard chart”

Think about the many ways you can use this. Maybe you want to track the performance of your sales team. Or maybe you’re looking for a better way to track the sales of particular products. A leaderboard may be the solution you’ve been seeking.


The way you track and chart KPIs could be the difference between success and failure. Do you really want to take the risk of making a mistake?

If you’re already using Google Sheets – and there is a good chance you are – it’s time to bring this into your Dasheroo dashboard.