Great News: Dasheroo Has Been Acquired!

I know we’ve been quiet since announcing that we were winding down, but some great things have Happy Face - KPIs Company Dasheroohappened since we made that announcement in early October.

It turns out we got a bunch of interest from companies wanting to acquire Dasheroo for our expertise in helping businesses manage their KPIs. But the exciting news is that one very special company, led by long-term leaders in the small business marketing space, decided that Dasheroo was a great match and fit really well with the services they provide. We couldn’t agree more!

Yep, Dasheroo has been acquired, and we couldn’t be happier.

We want to give you a heads up, but an official announcement with more details will be made on Tuesday, December 6.

We both share a passion for helping small and mid-size businesses thrive, and now this combined company will help you take advantage of even more ways to grow your business.

So what does this mean for Dasheroo users?

  • Most importantly, your dashboards will live on and you’ll be able to keep tracking your important KPIs within Dasheroo!

  • Dasheroo will be a key part of a broader suite of amazing marketing automation & customer retention tools.

  • There’s going to be significant investment to support and grow the Dasheroo product so you’ll see more enhancements and new features.

  • For Dasheroo users who were previously on a paid plan prior to September 30, we’ll be extending our original promise of free service to December 15 until December 31st, 2016. After that, we’ll resume billing.

More details soon, we’re ironing out a bunch of stuff!

Startup Lessons Learned: Sales Strategy – Shut Up & Save a Sale

Sales Strategy: Shut up and sellHave you ever been in a situation where you or a colleague keep talking after your prospect or client has already decided to purchase? I know I have been. If you don’t read on you could snatch a “no thanks we’re not interested” out of a sure sale.

TAXI DRIVER

What reminded me of this was a recent trip I was on. I had to go through Paris several times over a 2 week period. So on the first trip out of CDG, I met a taxi driver who seemed great – clean, nice car, good driving skills and pleasant. I told him I had several more trips in and out of the airport as well as trips within the city. He eagerly gave me his card and told me to please use him for all the rides. I told him I’d take him up on it. He just got a nice sale!

A few days later, there he was right on schedule to take me to Orly airport. It worked out great, I got to know him a little better and found he was a well educated guy with a nice family. At that point he was batting 2 for 2 and looking to get lots more fares. Then…it happened. On the pick-up when I returned to Paris, he messed up my arrival time and ended up sitting at the airport for 2 hours. His first words for me were “you told me the wrong time!”  Who doesn’t use their phone to confirm flight times these days anyway? I told him to check the email and txt threads, where I had clearly communicated the exact arrival time & gate info. He argued a bit then wisely let it go. Thank God.

I was ready for a calm ride after that and would have let it all slide and continued to use him. I understand that time lost is money lost. But nope, he had to do it, yep,  bring up politics, and went so far as to say “how could you ever vote for a woman to run your country?” Needless to say I told him not to go there, but he wouldn’t give up. He kept pushing the issue to places where I just got fed up. I mean, at the end of the day I don’t need a debate on my taxi ride, I’d really rather catch up on business emails. When he dropped me off, I let him know I wouldn’t be needing his services any more. He lost a a big sale & good amount of certain income. F for his sales strategy.

SMART PR

The flip side, years ago I was at a well funded start-up and we were interviewing PR firms. I was meeting with the last company, and was so impressed hired them on the spot. After telling him to shoot over a contract and other docs, I’d never seen a guy wrap up a meeting so fast! He immediately stood up, said thanks, rounded up his team and bolted out the door. I talked to him later about it, and he said “what good would it do, at any time someone could have said something to screw the deal?!”  Great point. He knew when to shut up. Great sales strategy.

REEL IT IN JOHNNY

Recently I was reminded of this very important lesson that should be ingrained in all of us. I was speaking with a client who was having some issues with our app – it just wasn’t fitting her needs which were very specific. We’d had a very productive call, she was happy with the fixes and the timelines. Done deal! But for some reason I got excited and and started to mention a couple of ‘stretch’ features we’d been contemplating. All it did was highlight some weaknesses in our current offering, which made her think about other features we might not have yet. Needless to say I caught myself early on, did a bit of a dance and reeled it back in. But whew! Not knowing when to shut up can cost you! When the deal is done, wrap it up.
Have you ever muffed this sales strategy and talked yourself out of a sale? Let me know your experience!

New Release: ActiveCampaign Insights for Your Dasheroo Dashboard

It’s finally here, our newest software release. Big thanks to James, Josh, Court, Nivi and team for killing it with this one. ActiveCampaign is a massive marketing automation tool for businesses of all sizes. It’s been close to the number one integration we’ve been hearing from our users and now it’s live.

New ActiveCampaign Integration

ActiveCampaign - Dasheroo

Check how many contacts you have at any given moment!

Here’s what’s on the list with more to come:

Contacts Growth – Using this insight you’ll be able to track the number of contacts in your ActiveCampaign account and see how this is trending over time.

Campaign Engagement – This insight allows you to view Open, Click, and Reply rates for all or specific campaigns in your ActiveCampaign account.
Automation Engagement
– Now you can view the engagement of an automation series and see how it trends in a given time period.

ActiveCampaign - Dasheroo Form Growth

See how fast your sign up forms are growing in size!

Bounces and Unsubs – Track your trending bounce and unsubscribe rates by day based on all the emails you’ve sent.

Form Performance – View the number of sign ups from forms and see how it trends in the given time period.

So if you’re using this awesome tool for your CRM and marketing automation now you can view your KPIs right alongside all of your social media and Google Analytics metrics.

Startup Lessons Learned: The Culture of Customer Success

I love Italy, my wife and I enjoy visiting every year. There’s one thing – in addition to the awesome pizza – that astounds me about screen-shot-2016-09-16-at-4-39-47-amthe country; the culture of service. It got me thinking: in this day and age of doing everything in a faceless business world, how can you have great service and ‘customer success’?

On the Isle of Capri there is a wonderful wine bar, Capannina Bar, it’s been there forever. It’s one of the only places open all year round. The island closes to tourists November to March so the locals need a place to go. On a recent visit, we were walking down the tiny street and we saw our friend Benny who is the bartender. She was delivering glasses of wine and chips to a local store owner for them and their customers. Wow, that’s double service, not only is Benny serving the store owner, the store owner is ordering wine for their customers. And it just comes natural to them. Try ordering a ‘to go’ delivery of drinks from your bar and see what happens!

What To Do?

As a business who develops apps we unfortunately don’t have a bunch of Bennys around. So how do you go above and beyond expectations to service customers who you may never talk to let alone see? It’s vital to instill a culture of customer success.

Here’s what we focused on at Dasheroo:

  • Alf, our VP of Customer Success, answers emails fast! Expectations these days are, you get an automated email then in about a day you might get someone to get back to you. Not Alf, he knows data is important to make decisions and people need answers…fast. We use Zendesk.
  • If anyone wants to talk to us we set up a Grasshopper phone system (cheap!) and it’s so flexible. You can forward to a live phone within certain hours or only allow folks to leave messages. When someone leaves a message an email is sent to multiple people so we can get back to them fast. Mimi, our Sales Director is like lightning.
  • Alf proactively reaches out to people who seem to need some help with Dasheroo (they created an account but are inactive) with Calendy. They can schedule time with him to go over any questions they have and make sure they get the most value from Dasheroo!

What is your service culture? Please share!

Learn From Big Brands to Boost Instagram Rates

The growth of Instagram has been nothing short of amazing.

The social media platform launched on October 6, 2010 and reached the one million user mark on December 21 of the same year.

Fast forward to today and here are some statistics that’ll knock your socks off:

  • 500 million + monthly actives
  • Large audience outside of the United States.
  • 95 million + photos and videos added each day

With all this in mind, now’s the time for your company to get involved. This means a couple of things:

  • Keeping a close eye on your Instagram rates.
  • Knowing what is and isn’t working for other brands.

Below, we’ll examine three Instagram accounts that can teach you something important (and useful)! Hopefully it will help boost your own Instagram rates. Let’s get started.

National GeographicInstagram rates: National Geographic

While there’s a lot to like about this Instagram account, which can be seen by its nearly 60 million followers, there’s one lesson that stands out in the crowd: don’t be afraid to post photos shared by others.

It goes without saying that you’ll post your own photos from time to time, but encouraging submissions, such as from your customers, is a great idea.

FrootiInstagram Rates: Frooti

Even if you don’t know the first thing about this India-based fruit drink company, you can learn from their Instagram account.

The one thing that stands out is the use of unique images with a bright, cartoon-like feel. Not only does this allow the company’s personality to shine through, but it makes for a distinct and unique experience.

SpotifyInstagram Rates: Spotify

There is more to Instagram than posting photos, and Spotify proves this to be true by sharing videos on a regular basis.

In our mind, variety is always a good thing. Spotify never hesitates to share a high quality video, many that generate thousands of views and quite a few comments.

As you continue to grow your own Instagram account, don’t hesitate to take inspiration from these three brands. They’re doing something right!

When you add this strategy to a regular review of your Instagram analytics, you’ll find this social media platform providing you with many opportunities.

Download this infographic.

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Track Our Startup: Track KPIs Faster + Update on Next Release

Gene Wilder MemeThe kids are back to school and team Dasheroo is cranking away at all of the things we need to do to finish out the year with a BANG. We want tracking KPIs to be the best experience ever!

Face-to-Face

James is coming to the Bay Area in a week (he’s in Austin if you didn’t know) and we’re getting together to chat about the future of Dasheroo. I mean we do standups every day and we have weekly meetings on Zoom,  but there’s nothing like looking at each other while you talk about important stuff. Should be a great time and ideas will flourish. Probably some great food will be consumed as well if you know us.

Next Release

We’ve been wrestling with the decision of releasing the next performance upgrade so tracking your KPIs will be faster, or focus on getting new insights for Active Campaign and Google Analytics out the door. And even though James made some good progress on performance upgrades through the weekend he did hit some snags. Par for the course. We decided to refocus on remaining work that needs to be done on Active Campaign. So we’re working hard to try and get a release out this week.

Sales & Customer Success

September is off to a good start on the sales front. We’ve got an active pipeline of sales and it’s looking good to grow month over month. (See we’re tracking our own KPIs!) We already told you that Alf was working to get our newest customers trying to set up appointments with him using Calendy. It’s not totally working as good as we like so now he’s going to try to reach out to users who signed up but aren’t active. We’ll see what happens there. Maybe we’ll get some users becoming active after they chat with him. Alf is super friendly!

Thanks Agency Users!

We’ve been meeting with a few of our Agency users over the last few weeks.  They are giving us hugely valuable feedback on what they like and what they’d like to see in Dasheroo. Thank you!

Startup Lessons Learned: Can You Be a “Friendly” Boss?

startup lessons learnedI was recently spending time with a good friend of mine, he’s a hot shot professor of design in Switzerland.  Tom also has his own design firm and had just brought on a couple interns. He was talking to me about an issue he had with them.
Tom had invited them out for a night of fun – drinking & dancing to a well-known DJ going late into the night. But there was an initial agreement. If he allowed them to join him, that the next day they needed to deliver some initial design comps for a new product line. And…they kind of dropped the ball. Our buddy is a very nice guy, and was feeling frustrated about the line between ‘friends/friendly’ and being an effective manager.
It brought up a dilemma many managers face – can you be friends with your employees? My buddy Kevin O’Leary (Shark Tank, Mattel) says “your employees are not your friends” and I get it. It can remove objectivity and jeopardize your business decisions. But, if you already crossed that line,  how do you manage this issue to success?
It’s actually very simple in theory, but 100% necessary to execute, especially if you are a ‘friendly’ type of manager:
  • Establish clear goals from the beginning – don’t beat around the bush
  • Lead by example – have fun but get your business shit done
  • Address & resolve any issues immediately – nip any issues, even if they seem minor, in the bud. Once you let something slide, you are on your way to failure. Your employees deserve to know your thoughts so they have a chance to improve.
  • Establish boundaries and if they re not respected you have the wrong people, friends or not
  • And, if it isn’t working, take the hit – fire if necessary. BUT take a close look at yourself and change your management style. Because it’s all about Business First.
Hey, I’ve lost friends because I had to fire them, and wish I would have never hired them in the first place. So don’t misplace friendship for objective business decisions and for new folks you hire, it’s OK to be ‘friendly’, but watch that line!

Google Sheets, a Google Dashboard, and Your Sales Team

You can learn a lot through the implementation of a Google dashboard. From analytics to AdWords, there’s always another piece of data calling your name.

Recently, at Dasheroo, we released a new Google Sheets feature that you’re going to be excited bout. Here’s what we had to say about it:Screen-Shot-2016-08-25-at-8.30.52-AM

“Now you can track multiple KPIs on ONE chart in your dashboard, up to 5 in fact. So if you want to see how one metric is performing right alongside others, this is the way to do it.”

We can think of many ways this feature will come in handy, especially in regards to your sales team.

With multi-metric tracking, you have the opportunity to track up to five different metrics in one chart. It really is that simple. Take a look for yourself and add this one to your Google dashboard.

With this in mind, let’s take a look at a few ways it can be used to track sales performance and improve results.

1. Track Sales Revenue by Rep

You have many people on your sales team. You know some are performing up to par, while others are lagging behind the group.

With this Google Sheets feature, you can track your salespeople’s revenue against each other.  This allows you to see who’s performing best and who needs to pick up the slack.

2. Track Sales Over Time

At the end of each month (or any other interval), you can use this feature to see how each salesperson is performing as compared to the past.

Is one salesperson consistently making more sales than the month before? Is another experiencing a slow and steady drop-off? Tracking them all in a single graph makes it easy to identify quickly who is doing what.

3. Product Sales

What product performs best for your company? What product is on the verge of being discontinued?

If you can’t answer this question, it may be because you’ve yet to track product sales over a particular period of time.

Our newest feature makes it simple to track up to five product sales, giving you a clear idea of which ones generate the largest percentage of revenue.

Getting started is as simple assigning up for an account, creating a Google dashboard, and using this feature to track a variety of sales data. What are you waiting on?

Track Our Startup: Active Campaign + More Performance Upgrades

We’re still gearing up for a release hopefully in the next week with Active Campaign, some Google Analytics insights for your Google Dashboard and maybe a new billing tier. Stay tuned.

Customer Success

Alf our VP of Customer Success has set up a “Calendy” campaign where he sends email to our paying customers to see if they need any help with their onboarding experience. If you get an email from him and want to chat take him up on it it’s fun, just schedule a meeting based on when he’s available! Now he’ll be reaching out to people who have gone inactive to see if he can get them active with us again.

Better Performance

James our VP of Engineering worked on another round of performance fixes for dashboard loading. This is an extension of performance fixes he did two weeks ago. He’s addressing the amount it time it takes to load a new new data that comes in the dashboard. Speaking of James, he’s coming to San Francisco this month, always awesome to see him, he lives in Austin. More on our meetings later!

Since we have a bunch in the queue we’re focusing on potentially getting this performance stuff out first in the next few days before our integrations.Active Campaign Apps Marketplace

New Marketplace

We had an awesome meeting with Active Campaign speaking of new integrations. Apparently they are hearing  a lot of requests for Dasheroo. They seem excited to list us for their marketplace but not more excited than us! 

Ok, time to get back to it. Cheers!

New Features Offered by Dasheroo Email Marketing Partners

At Dasheroo, we take great pride in the fact that our dashboards integrate with many of the top email marketing platforms.

It doesn’t matter if you’re new to email marketing or have been relying on this strategy for many years, there’s always room for growth.

In this post, you’ll see the newest features offered by Dasheroo’s top email marketing partners. Let’s get started!

Constant ContactVideo: what's new with Constant Contact email marketing

Last month, the Constant Contact team shared a blog post about a few recent changes and additions.

If you don’t have time to watch the video about the newest features, here’s a few to get excited about:

  • Next-Generation Editor
  • Advanced reporting features
  • New PDF Importer

Thanks to new features like these, it’s easy to see why Constant Contact remains a major player in the email marketing space.

Get your free Dasheroo dashboard for Constant Contact!

AWeber

For many years, AWeber has been a top choice of internet marketing professionals and small business owners. There’s many reasons for this, including the fact that the platform is always updated with advanced features.

Most recently, the company announced two new features:Aweber feature: tags for email marketing

  • The ability to use tags to trigger multiple campaigns (more here) – What’s great about this is that if you want to target a group of people on your list you can use tags, you no longer need to spin up a new list every time you need to deliver a new series.
  • An update to the Broadcast Archive feature (more here)

These features, among others, have been rolled out this summer. And if you know anything about AWeber, you know its next announcement will be coming soon.

Get your free Dasheroo dashboard for AWeber! 

Campaign MonitorVidoe: Campaign Monitor Marketing Automation Email Marketing

Overlooked by some, provider for small businesses, in fact we use them from time to time here at Dasheroo.

You can review all of its features here, including those that have been recently added to the platform.

Recently, they released a few marketing automation tools for its users it’s pretty slick. Check out the video.

Campaign Monitor also introduced its new App Store with more than 200 partner apps and integrations.

Get your free Dasheroo dashboard for Campaign Monitor!

VerticalResponseVerticalResponse Pro feature - email marketing

For email and social media marketing, VerticalResponse is hard to beat. Not only is the platform simple to use, regardless of experience, its feature list is always growing.

They just introduced its Pro+ features. With this full service approach to email marketing, users can take advantage of many benefits:

  • Save you time
  • Save you money
  • Generate top notch results

If you don’t have the time, experience, or desire to manage your own email and social media marketing campaigns, Pro+ is an option to consider.

Get your free Dasheroo dashboard for VerticalResponse.

Remember, no matter which one of these email marketing providers you choose, you can bring your data into your Dasheroo dashboard, free!