Are You Using a Shopify Data Dashboard?

Did you know that Shopify serves nearly 400,000 merchants? Or how about the fact that online store owners in 175 countries rely on this platform?

While there is no denying the many benefits of Shopify – including its ease of use and affordability – you don’t want to sell yourself short by relying solely on the tools provided by the platform.

This is where a Shopify data dashboard comes into play.

With this guiding you, it’s easier than ever to track your ecommerce analytics (which is important to your overall success).

Let’s take a look at three of the most important KPIs you can measure in your real-time Shopify sales dashboard:

1. Sales Funnel

Do you know what your sales funnel looks like? It’s important to track transactions in the following categories:

  • Checkouts
  • Completed checkouts
  • Fulfilled orders

With this data, you may come to find that some consumers aren’t completing the checkout process, thus resulting in lost sales and revenue.

2. Orders vs. Abandoned Checkouts

This goes along with the sales funnel, but gives you a clear idea of the number of orders placed vs. abandoned checkouts.

Here’s how we define this:

View a pie chart comparing the number of checkouts that resulted in completed orders to those that were abandoned before completion.

A high abandonment rate can be the difference between success and failure with your Shopify store. If you find that this is a problem, you can dig deeper to learn why it’s happening.

3. Product Leaderboard

Do you often wonder which products are accounting for most of your sales and revenue?

We make sure you always know the answer to this question. With the help of a tabular chart, you can get a clear idea of which products are selling best and how much revenue they are generating during a specified time period.

Conclusion

It doesn’t matter if you’re just getting your start in the ecommerce space or have been running a Shopify store for a few years, you need access to as much data as possible.

With a Shopify data dashboard, powered by Dasheroo, that is exactly what you get!

Use a Real-Time Twitter Dashboard to Track Your Growth

There are many ways to use a real-time Twitter dashboard, such as to track engagement and keep a close eye on your competitors.

While both of these things are important, so is your overall level of growth.

You should always keep a close watch on the way your Twitter profile is trending.

If you experience positive growth, stick with the strategy that has you on the right track.

Conversely, if you run into any setbacks, you can use the data from your dashboard to identify the problem (and when it occurred) and implement the right solution.

When it comes to growth, there are three data points that deserve most your attention:

1. Followers

This allows you to view your total number of followers, including your growth by day and week.

Your follower count is more important than anything else, as this is the number of people who are interested in what you have to say.

2. Following

Just the same as followers, you should keep track of the number of people you are following.

We define this as follows:

“View the total number of people you are following by day.”

While there is no hard and fast rule, you don’t want the number of people you are following to exceed your number of followers.

3. Tweets

This is the total number of Tweets you’ve published in a given period of time.

By tracking day over day and week over week growth, you can see what is and isn’t working in regards to your posting schedule and quantity.

Conclusion

When you tie all of these numbers together, you end up with an overview of your Twitter growth.

In a perfect world, your number of followers will continue to trend upwards, day in and day out. This signifies that your Twitter marketing plan is working – and that’s exactly what you want!

3 Facebook KPIs to Measure in Real Time

With the growth of Facebook appearing unstoppable, there is no better time than now to use this social media platform to take your business to new heights.

Depending on your marketing strategy and what you’re trying to accomplish, the tracking of Facebook KPIs in real time could be the difference between success and failure.

With the help of a Dasheroo real-time Facebook dashboard, you’ll never have questions about where things stand in regards to organic growth and advertising reach. All of your data is updated and available in real time.

Let’s examine three Facebook KPIs that you should begin to measure in real time:

1. Engagement

Facebook engagement entails many things, including: clicks, shares, likes, and comments.

You want to stay current with each type of engagement, as this provides the opportunity to engage with your audience (which is important to your success).

By tracking growth from day to day and week to week, you’ll always know if you’re on the right track or if you need to adjust your strategy.

2. Ad Clicks

Here’s how we define this:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Simply put, if you’re spending money on Facebook Ads you need to know what’s happening at all times. This doesn’t mean you have to track data every minute of every day, but being able to get real time updates will help you understand how your campaign is performing.

3. Cost Per Click

In a perfect world, you’d have an unlimited amount of time to spend on Facebook advertising. Unfortunately, you know that you only have so much money to go around.

This is perhaps the most important Facebook KPI to measure in real time, as you must always understand how much money you’re spending, as to accurately calculate your return on investment and avoid overspending.

Conclusion

If you get into the habit of tracking these Facebook KPIs in real time, you’ll find it easier to achieve great success on your way to reaching your short and long term goals.

Track Google AdWords Analytics to Spend Wisely and Reach Your Goals

Even if you spend a lot of time and money on SEO and social media marketing, there may come a point when you want to turn your attention to Google AdWords.

The primary benefit of Google AdWords is easy to see: you can generate guaranteed (and targeted) traffic to your website.

On the flipside, you’re charged every time somebody clicks one of your ads in the search results.

This is why Google AdWords analytics is so important. You need to know everything about your AdWords campaign, down to the finest of details.

Here are five (but not the only) KPIs that Dasheroo allows you to track:

1. Cost

This is the amount of money spent on your campaign each day. If you don’t know how much you’re spending, it’s easy to break your budget.

2. Impressions

Are your ads being displayed to a large audience? This KPI shows the total number of times your ads are displayed on a given day.

3. Clicks

Perhaps the most important KPI, it shows the number of times a user has clicked on your ads (which impacts your spend).

4. Conversions

With a Google AdWords dashboard, you can track more than costs and clicks. You can also track conversions, such as the number of leads or sales generated by a particular ad. And this is what matters most, right?

5. Cost Per Click

Cost per click, also known as CPC, deserves your full and undivided attention. This gives you a clear idea of how much you are spending every time a user clicks your ad. It also allows you to accurately calculate your return on investment (ROI).

Have you used Google AdWords in the past? Are you interested in doing so in the future? If you answered yes to either question, you need an AdWords dashboard to help you better understand performance.

YouTube Analytics: There’s More Data Than You Think

Did you know that 85 percent of businesses now have internal staff and other resources to produce video content in-house?

If this is the direction your company is moving, it’s safe to assume that you’ll spend quite a bit of time on YouTube (and other video sharing websites) in the future.

While creating and posting high quality video content is a start, you don’t want to stop there. You need to fully understand how your videos are performing, as this will help you make the most of your efforts in the future.

With a YouTube analytics dashboard, it’s easier than ever to track key data associated with your video marketing strategy.

Here are some of the many data points you should track:

  • Most Viewed Videos
  • Recent Videos
  • Subscribers
  • Engagement
  • Engagement by Video
  • Video Uploads
  • Views
  • Views by Video

And the list goes on and on!

Engagement is the name of the game when it comes to YouTube analytics. Posting videos is one thing, but getting your audience to engage is what it’s all about.

You can use your YouTube dashboard to track engagement data such as:

  • Likes
  • Shares
  • Comments
  • Favorites

As long as your engagement numbers are increasing from day to day and week to week, you’re on the right track.

You’ll never truly understand the value of video marketing until you focus more time and attention on performance. With a YouTube analytics dashboard, you can do just that!

Instagram Engagement: The 3 Most Important Data Points

When it comes to Instagram marketing, you need to do more than post images and hope for the best.

Instead, you should turn your attention to one very important word: engagement.

At Dasheroo, we make it simple to implement an Instagram dashboard that allows you to track a variety of engagement related data points. Here are three of the most important:

1. Followers

There aren’t many things more important than growing your audience. In the most simple terms, you should do whatever you can to increase your follower account from one day to the next.

By tracking this number, you will always know where your follower count stands and which efforts are paying off.

2. Engagement Rate

A growing follower count is a positive sign, but engagement is what you’re really after.

We calculate engagement rate as follows:

Engagement rate = Comments + Likes ÷ Followers

The higher the engagement rate the better. Keep close tabs on this number for each post, as it will help you understand the type of content that is resonating with your audience.

3. Highest Engagement

This goes along with point #2. Your Instagram dashboard will track the posts with the highest engagement, displaying a chart that looks like this:

In addition to the engagement rate, it includes:

  • Number of likes
  • Number of comments
  • Date

All of these things are essential to understanding what is and is not working.

Conclusion

With Instagram analytics, you’re looking to answer one very important question: what type of content performs best?

By focusing on these engagement related data points, you can efficiently and accurately address this question.

LinkedIn Dashboard: Yes, You Need One

Despite the fact that LinkedIn is the largest professional social networking service in the world (by far), many individuals turn a blind eye in favor of Facebook, Twitter, and Instagram among others.

This is a big mistake.

With more than 500 million registered members in 200+ countries, you have the opportunity to market your company in a number of unique ways.

This is where a LinkedIn dashboard comes into play. With the help of Dasheroo, for example, you can track a variety of key insights while measuring all your KPIs. Best yet, all this data is presented in real-time via a beautiful social media dashboard.

Speaking of data, let’s examine three things you should absolutely track via a LinkedIn dashboard:

1. Total Connections

Simply put, you want to grow your connections with each passing day. Taking this one step further, you should track your growth as to understand what generates the best response.

Note: you can also track your total number of Company Page followers by the day.

2. Highest Engagement Updates

The more time you spend on LinkedIn the more information you will share with your audience. With this data point, you can quickly understand what is and is not resonating with your audience.

We calculate engagement rate as follows: (Likes + Comments + Shares + Clicks) ÷ Impressions.

3. Engagement

This is a broad overview of all engagement activity, including:

  • Likes
  • Comments
  • Shares
  • Clicks

Are these numbers on the rise or decline? You should always know the answer.

Conclusion

So, there you have it. It’s easy to turn most of your time and resources to other social media services, but that doesn’t mean you should ignore the power of LinkedIn.

With the right approach, you can use LinkedIn to grow your audience, share useful information, boost sales, and much more.

New Release: Dashboard Emails

At Dasheroo, there is nothing more exciting than the launch of a new feature, especially one that’s been at the top of our “feature request” list for quite some time. Today we’re happy to introduce Dashboard Emails and we can’t wait to share the details with you right now. You can keep reading or just watch the demo video instead!

dashboard_emails_1

Now you can easily email dashboards to one or more recipients directly from your Dasheroo account. You can send a one-time email or set up a scheduled delivery of your dashboard to be emailed automatically on a daily, weekly or monthly interval.

Dashboard emails are perfect for:

  • Small businesses that want to track metrics, but don’t always have time to log into their Dasheroo account.
  • Agencies that need a way to generate weekly or monthly reports for clients.
  • Anyone (regardless of company size or industry) who is looking to add automation into their workflow, reduce manual effort, and save time.

To get started simply click the “Email” icon on your dashboard or selecting “Email Dashboard” from the “Share” menu.

Access_to_Dashboard_Emails

From there, you can:

  • Add recipients
  • Choose your delivery interval (once, daily, weekly, or monthly)
  • Select the data range for your emailed dashboard
  • Personalize the subject line, message body or from label (optional)
  • Send immediately or schedule for recurring delivery

Yes, it really is that simple!

There’s only one other thing you need to know: this feature is only available on our Grande, Venti, Agency and Custom pricing plans.

If you already fit into one of these categories, dive on in and start creating Dashboard Emails today. If your your current plan doesn’t have Dashboard Emails then maybe today’s the day for an upgrade so you can take advantage of this cool new feature.

Thanks again for all the great feedback you shared with us about this important feature. We listened, now it’s live, and we’d love to hear what you think! For more information on this feature feel free to visit our help center or watch the demo video.

Use a Twitter Analytics Dashboard to Track Competitors

Using a Twitter analytics dashboard could be the secret to unlocking the full potential of this powerful social network.

From tracking followers to understanding engagement rates, your dashboard will never let you down.

Just as you spend a lot of time on Twitter, your competition is doing the same. Are you outperforming your top competitors? Do they have your number when it comes to Twitter performance?

This is where Dasheroo can help.

Rather than manually track your competition, you can customize your Twitter analytics dashboard to keep a close watch on competitor activity. Here’s what we have to say about this:

Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.

Easy enough, right?

When you know what your competitors are doing, it’s easier to adjust your approach to ensure that you’re always one step ahead of the game.

Furthermore, this can help you understand what is and is not working for other companies.

For example, if a particular type of content continually performs well for your top competitors, you can implement the same strategy in the future.

It goes without saying that you’ll get the most out of your Twitter analytics dashboard when you focus on your own data. Even so, it always makes sense to keep one eye on the competition.

What are your thoughts regarding your company’s Twitter performance? Are you leading the industry, or lagging behind the competition? A Twitter dashboard could be just what you need to turn the corner.

Use a Facebook Ads Dashboard to do These 3 Things

Get this: Facebook had 1.28 billion daily active users on average for March 2017.

With a number like that, it’s easy to see why so many marketing professionals are spending additional time, money, and resources on this social networking service.

While you don’t have to spend a dime to use Facebook, a growing number of people are getting involved with its advertising platform.

If you decide to travel down this path, it’s imperative to track every move you make. How much money are you spending? What is your return on investment? Which ads are performing best?

Being able to answer these types of questions will allow you to spend more wisely in the future.

This is where a Facebook Ads dashboard can really make a difference. With this, you can add insights and measure your KPIs in real time so you can adjust on the fly.

Here are three things you can do with your dashboard:

1. Get an Overview

As the day goes by, you’ll want to keep an eye on your performance summary. This includes data for: impressions, clicks, CTR, actions, action rate, cost, cost per click, and cost per action.

In other words, you need to know what’s happening at all times, even if you aren’t going to dig deeper just yet.

2. Clicks

How much action is your ad getting? This is what it’s all about. We define this as follows:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Easy enough, right?

3. Actions

Simply getting started with Facebook Ads is exciting in its own right. However, things “get real” as you begin to track actions. Here’s what we have to say about this:

“View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.”

You don’t want to pay for Facebook Ads and get nothing in return. Instead, you want people to take action.

Conclusion

Although these are three of the most important things you can do with a Facebook Ads dashboard, you don’t want to stop there.

Your dashboard is extremely powerful, so you want to use it to gain better insights into everything associated with your Facebook Ads strategy.