How to Prepare Your Social Media Dashboard for 2019

With 2018 quickly coming to an end, now’s the time to turn some of your attention to the new year. As the calendar turns, you’ll want a clear idea of how you can use social media to take your business to new heights.

It doesn’t matter if you used a social media dashboard this year or are rolling it out for the first time in 2019, there are a few things you can do to prepare for success:

1. Choose the Right Integrations

Even if you spend most your time on one or two social platforms, you never want to overlook an opportunity.

With more than 100 integrations, review your social media dashboard to ensure that you’re not missing out on something important.

2. Review Your Data from 2018

As you review your data from 2018, it’s safe to assume you’ll come across a few areas where you “won big.” Just the same, don’t be surprised if you find some areas of concern.

Remember, your social media dashboard is only as good as your social media strategy. As 2019 wears on, you can compare data to prior periods for a clear idea of if you’re on the right track.

3. Bring Your Team On Board

You aren’t the only person in your company who can benefit from access to a powerful social media dashboard.

For example, if you’re in charge of marketing, share the dashboard with the sales team as to get everyone on the same page. This allows you to collaborate on a higher level, thus chasing down the results you’ve been searching for.

You still have time to prepare your social media dashboard for 2019, but it won’t be long before the holidays are in full swing. Do yourself a favor and get on the ball today. You’ll be glad you did in a couple months!

Do These Things to Setup Your First Social Media Dashboard

Deciding to setup your first social media dashboard is a big decision. You understand the benefits and realize the power of collecting massive amounts of data, but that doesn’t mean you know how to get started.

Fortunately, when you rely on a provider like Dasheroo, the process is straightforward. Believe it or not, you can be up and running within a matter of minutes.

Here are a few things to think about when setting up your first social media dashboard:

1. Which Platforms Are You Tracking?

Maybe you’re a big fan of Twitter and Facebook. Or maybe you spend most your time on LinkedIn and YouTube.

Make a list of every social platform you use, and then add each one to your dashboard. Even if you don’t actively use a particular platform right now, it’s best to start collecting data as soon as possible. You never know what will change in the future.

2. Review Your Jumping Off Point

Once your dashboard is setup and data begins to roll in, make note of where things stand with each platform.

Have you achieved robust growth on Facebook to this point, but find that your Twitter account is lagging far behind the competition?

With a baseline in place, it’s easier to track your progress moving forward. And of course, you can rely on your dashboard to do all the tracking and reporting for you. Your goal is to review the data and make adjustments based on your findings.

3. Share With Your Team

There may be other people on your team who require access to your social media dashboard. Don’t hide it from them. Instead, share everything with your team to ensure that you’re all on the same page.

Here’s what we have to say about this:

“Sharing is caring, and productive, when you’re working together across your Insights and Dashboards. Comment and chat real-time right from within Dasheroo and get results!”

Sometimes a bit of sharing can go a long way in helping you reach all your social media related goals.


If you’re ready to setup your first social media dashboard, these three points can put you on the right track. Soon enough, you’ll have everything in order and you’ll be ready to take full advantage of all the data available to you.

These Stats Show the Power of Social Media Marketing

There is more than one way to win big with social media. Some brands throw most (if not all) of their marketing resources into a variety of social media channels, while others make it a small part of their overall strategy.

If you’ve pulled back on social media marketing, it may be time to reconsider. Here are five stats that show the true power of social media marketing:

1. Approximately 70 percent of Americans use social media. (Pew Research Center)

If you want to reach your audience, there’s a very good chance you can do so via social media. Best yet, this number is likely to grow in the years to come.

2. More than 50 million businesses are now using Facebook Pages. (Forbes)

Simply put, if you’re not using Facebook for business your competition is passing you by.

3. Link clicks account for 92 percent of all user interaction with tweets. (HubSpot)

There’s more to this than meets the eye, but it shows that there is a big opportunity to garner engagement on Twitter.

4. LinkedIn has 562 million users in more than 200 countries and territories worldwide. (LinkedIn)

LinkedIn is the world’s largest professional network by a wide margin. There’s no guarantee of marketing success on LinkedIn, but there’s also no denying the potential to achieve great results.

5. Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day. (Instagram)

Instagram users are more likely to engage with your content, when compared to other social platforms, as long as you provide something of value. There is a massive audience waiting to engage with you and/or your brand. You just have to take advantage.

What are your thoughts on these social media marketing statistics? Do they justify all the time and money you spend on social media? Will they push you toward a more social-focused strategy in the future?

Should You and Your Brand Focus More Attention on LinkedIn?

With more than 562 million users, LinkedIn is by far the world’s largest professional network.

While there are many ways for business professionals and brands to benefit from LinkedIn, some people never take full advantage – and that’s a mistake.

There are many innocent reasons people neglect LinkedIn, including:

  • They’d rather spend time on other social networking sites, such as Twitter, Facebook, and Instagram
  • They don’t understand how to use LinkedIn to their advantage
  • They’re unsure of how to track their progress

For the sake of this article, we’re going to focus on the third point.

With the help of a LinkedIn dashboard, you can track key analytics and insights to ensure that you always know where you stand.

Here’s a list of the available LinkedIn dashboard insights:

  • Total Connections (Personal): View the total number of new personal connections by day.
  • Total Followers: View the total number of company page followers by day.
  • Recent Updates: View the most recent company page updates with total number of likes, comments, shares, clicks and impressions.
  • Highest Engagement Updates: Top company page updates that generated the highest engagement.
  • Engagement: View an overview of your company page engagement over time by day.
  • Engagement Rate: View your engagement rate for your LinkedIn company page by day.
  • Impressions: Your company update impressions over time, with daily and weekly trending.

All these insights are important, as the data provides you with a clear idea of how your audience is growing (or not growing) and the type of content that’s performing best.

For example, “highest engagement updates” helps you understand the type of content that best resonates with your audience. This is calculated with the following formula: Engagement Rate = (Likes + Comments + Shares + Clicks) ÷ Impressions.

So, with all this in mind, will you start using LinkedIn more often? Could the right strategy put your brand in front of a whole new audience?

How to Solve Common Client Complaints With a Social Dashboard

As part of a social media agency, you know all too well how difficult it can be to manage clients.

From setting expectations to sharing results, there’s always something of importance that requires your attention.

It’s critical to never let client complaints linger for too long. This is particularly true when it comes to social media strategy, as any delay can magnify the issue.

With this in mind, let’s examine three common client complaints and how you can solve them by implementing a social dashboard:

1. I Don’t Know What Is and Isn’t Working

It’s your responsibility to make sure every client knows what is and isn’t working, to ensure that you allocate resources in the appropriate manner in the future.

Are you experiencing big growth on Twitter, but falling off on Facebook? Is Instagram engagement steady or declining?

With the help of a social media dashboard, your client will never again wonder what is and isn’t working. It’s all laid out in plain view.

While you hope that every KPI is trending in a positive manner, it’s likely that some campaigns will fall flat every now and again.

Here’s an example Facebook chart showing a positive uptick in engagement:

2. I Am Unsure of What Type of Content Performs Best

You should align with your client on this, as they can help you create and share the type of content that generates the most powerful response.

With a social dashboard, you can easily display the content with the highest engagement rate. Here’s an example for Instagram:

Once your client knows what type of content is performing best, you can work together to generate similar ideas in the future.

3. You’re Not Posting Enough

Even though you know how often you’re posting to each social channel, your client may lose track every now and again.

It’s easy to keep them informed with a social media dashboard. Check out this Twitter insight:

Not only does it show the number of Tweets over a seven day period, but it also shares:

  • Daily and weekly growth
  • Followers
  • Following

Do you often run into these client complaints? Are you using a social dashboard to bridge the communication gap between you and your clients?

How to Setup a Twitter Dashboard For Your Startup

As you get your startup off the ground, it won’t be long before your focus turns to social media.

Twitter, for example, provides an opportunity to connect with current customers, prospect for new ones, and share your brand and knowledge with the world.

According to HubSpot, “in the past two years, content consumption on Twitter has increased 25%.”

When you combine this statistic with roughly 336 million monthly active users, you have every reason to spend a solid portion of your social media resources on this platform.

But How Do You Know What’s Working?

Setting up a Twitter profile and sharing updates is a great start, but that’s not enough to reach your goals.

You need to know what’s working, what’s not, and how to take full advantage of the type of content that resonates with your audience.

This is where a Twitter dashboard comes into play.

While every data point deserves your attention, here are three key steps to take when setting up a Twitter dashboard for your startup:

1. Overview

View your total number of Twitter followers, following and Tweets by day.

With this, it only takes a few seconds to get a clear idea of how your Twitter account has performed on a particular day.

2. Engagement

View your engagement metrics by day, including retweets, replies, mentions, and likes.

As noted above, sending Tweets and hoping for something good to happen isn’t enough. Engagement is what matters most, and your Twitter Dashboard should provide you with the right data.

Engagement includes:

  • Retweets
  • Replies
  • Mentions
  • Favorites

3. Competitor Activity

Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.

You don’t want to spend too much time tracking the competition, but this data will give you a clear idea of where you stack up against others in your industry.

Competitor activity provides data on:

  • My Followers
  • My Following
  • Their Followers
  • Their Following

If you use this advice to setup a Twitter dashboard for your startup, you’ll feel much better about the progress you’re making on this powerful social platform.

How Long Does it Take to Collect Social Media Data?

Using social media to market your business is a great idea, especially if your audience is receptive to the content you’re sharing.

But how do you really know if your social media strategy is generating the intended results?

Like many small business owners and marketing professionals, you take the time every month (or more often) to visit each channel, record some numbers, and examine your findings.

In its most basic form, this approach entails the following steps:

  • Visit each site – such as Instagram, Twitter, and Facebook – when you have time in your schedule to do so
  • Dig around for the information that’s most important to your social strategy
  • Record it in a spreadsheet for future use
  • Repeat the process after the next cycle ends (such as in a week or month)
  • Compare the most recent period to the one before it

While this process can turn out the right information, it’s extremely time consuming. This is particularly true if your social media channels are robust, such as a Twitter account with tens of thousands of followers and just as many Likes and Retweets.

The Solution

Rather than manually collect social media data, you can use an all-in-one business dashboard that does the work for you.

While manual collection can take as long as several hours to complete, Dasheroo can provide the data you need within a matter of seconds. Even better, data is collected and displayed in real time, ensuring that you always have access to exactly what you need.

It takes a lot to execute a successful social media strategy. If you’re spending too much time collecting data and not enough time on execution, it may be time for a change.

Once you make the switch, you’ll come to realize that you have more time in your day and instant access to all the data you need to make confident decisions.

How to Win Big With an Instagram Dashboard for Small Business

Many small businesses focus so much time, money, and resources on Twitter and Facebook that they overlook the power of Instagram. Big mistake!

With 800 million monthly and 500 million daily active users, Instagram provides an opportunity to not only connect with current customers but to also attract new business.

Many companies shy away from Instagram because they aren’t yet comfortable sharing images and short videos. While this is different than sharing text based updates on Twitter and Facebook, once you have a strategy in place everything will come together.

From day one, you’ll want to use an Instagram dashboard for small business to better understand what’s working, what’s not, and how to make positive changes in the future.

Here are three data points that deserve your attention:


It’s not always easy, but you want to see your follower count trending upward.

Even if it’s slow and steady at first – a few new followers per week – the right strategy will eventually lead to a faster pace.

2. Engagement

At first, your goal may be simple: implement a strategy for sharing regular Instagram posts.

While this is a good jumping off point, don’t stop there. There’s more to Instagram success than sharing high quality photos. Engagement is the name of the game.

How many likes are your Instagram posts receiving? How many comments?

Just the same as followers, you hope to see a steady increase over time. Fortunately, as your follower count grows, there’s a greater likelihood of increased engagement.

3. Hashtag Performance

The use of hashtags is one of the best ways to boost your follower count and generate more engagement. Of course, success is based largely on selecting the right hashtags.

With a hashtag leaderboard, you’ll always know which hashtags are associated with the highest level of engagement. This allows you to adjust your usage for better results in the future.

Is your small business spending more time on Instagram? Are you confident in the direction you’re headed? There’s no better time than now to win big with Instagram. This could do wonders for your company!

Do You Skip Client Reports? The Potential Pitfalls

Do you often run into challenges when creating client reports? Are these challenges so frustrating that you’ve decided to do away with reporting altogether?

While you may assume this is the best strategy for your agency right now, there’s something you need to remember: there are many ways to impress clients through the creation of detailed reports.

Here are some of the many potential pitfalls of doing away with client reports:

1. You’re Never on the Same Page

With daily, weekly, an/or monthly reports, you can be rest assured that you and your client are always on the same page.

They know what you’re doing and how much progress you’re making. Conversely, you have the opportunity to share your work and obtain feedback to ensure better results in the future.

2. They Never Really See That You’re Crushing It!

The only thing better than generating top of the line results for your client is sharing these results and hearing the positive feedback.

With regular client reports, it’s never a challenge to prove just how well your agency is performing. Also, you’ll find it easier to keep the client happy and improve the likelihood of a long-term business relationship.

3. It Could Come Back to Haunt You in the Future

Imagine this: you decide to do away with client reports and assume that everything is fine for several months. Then something happens. Your client comes to you and asks for all the information you’ve been holding back.

It could take quite a bit of time and effort to gather all the information necessary to get the client up to speed. Not to mention the fact that your client may not be happy with the strategy you’ve employed over that time.

As you can see, there are many potential pitfalls of skipping client reports. Rather than take a chance, it makes sense to learn more about Dasheroo for Agencies.

How to Impress Clients With Reports

As an agency owner, there’s nothing more important than impressing your clients.

While you’ll spend most your time and energy on generating top of the line results, there’s something else to remember: the way you share data with your clients is every bit as important.

Fortunately, with the help of Dasheroo for Agencies, you can impress your clients with every report you create and share. Here’s how:

1. Direct Access for Collaboration

While it may not be necessary for every client, some will request direct access. Fortunately, we make it simple to provide access with a couple clicks of the mouse.

From there, your clients can review, you can collaborate, and any changes can be made on the fly.

2. Deliver on a Schedule

For those clients that don’t need direct access, you have the power to share reports via email.

Best yet, you don’t have to manually send reports upon completion (unless you want to, of course). Instead, you can schedule them for daily, weekly, or monthly delivery. Talk about impressive!

3. Same Format Every Time

There’s nothing more unprofessional than altering the report format from month to month.

One month you send a Word doc, but the next you send a PDF. One month your logo is at the top, but the next you include your client’s.

If you want to impress your clients – while also making their life easier – you need to create and stick with a standard format. We make it simple to plug in the necessary data, all the while retaining the same look and feel.

Final Thoughts

Along with the above, here’s an excerpt from our website with a bit more information on why Dasheroo for Agencies is the right choice:

The world’s most respected agencies and brands rely on Dasheroo’s platform to track their client’s KPIs. Our cloud-based tools are both secure, reliable and backed by top-tier customer support.

So, if you’re ready to impress your clients with killer reports, you’re in the right place.