Social Media Marketing in 2020: Have You Answered These Questions?

With 2019 quickly winding down, there’s no better time than now to turn your attention to the new year. While this entails many things, for the sake of this article we’re going to focus on your social media marketing strategy.

There is no shortage of social media resources to lean on, but your success hinges largely on your ability to create a customized strategy based on your goals, industries, and other personalized factors.

One of the biggest mistakes you can make in regards to your 2020 social media marketing strategy is waiting too long to pin down the details. If you start thinking about it on January 1, 2020, it’s not likely that you’ll hit the ground running on the second. It’s more likely that it’ll be February before you’re on the right track.

So, with that in mind, now’s the time to take action. Answering these eight questions will position you to formulate a detailed strategy that generates results:

  • Overall, how do you feel about the results of your social media efforts in 2019?
  • Which social media platforms generated the highest return on investment?
  • Which social media platforms flopped, leaving you to wonder if it’s a good investment in the future?
  • Do you have a social media team around you, or are you responsible for everything in regards to your strategy? Will this change in the new year?
  • How much time and money can you comfortably afford to invest in social media marketing?
  • What steps are you taking to measure your social media efforts?
  • Are you willing to adjust your strategy in 2020 to boost performance across the board?
  • Which social media KPIs are most important to you?

It’s not always easy to answer these questions. In fact, it may take quite a bit of digging to come up with honest answers that provide real value in regards to how you develop your strategy moving forward.

However, once you have the answers in front of you, it’s easier to implement a plan you can rely on to reach new social media heights in 2020!

5 Statistics That Will Change Your Approach to LinkedIn

A couple months back, we published a post sharing statistics to help you better understand the power of social media marketing.

With such a positive response, we wanted to dive deeper into statistics associated with individual social media platforms.

This time around, we’ll examine five statistics that will open your eyes as to why you should be using LinkedIn to build your personal and company brands. Let’s get started!

  • LinkedIn has more than 645+ million users in more than 200 countries. (LinkedIn)
  • The average LinkedIn user spends 17 minutes on the site per month. (WordStream)
  • 40 percent of LinkedIn members visit the platform a minimum of one time per day. (Omnicore Agency)
  • People are signing up to join LinkedIn at a rate of more than two new members every second. (LinkedIn)
  • There are more than 30 million companies on LinkedIn. (LinkedIn)

Now what do you think of LinkedIn? Are you beginning to see why so many professionals are spending a good portion of their social media resources on the platform?

Some of the things to make note of:

  • Not only does LinkedIn have more than 600 million users, but this number is growing fast (which means more opportunity for you)
  • LinkedIn users are engaged, with nearly half of them visiting the site at least once per day
  • A large number of companies have a presence on LinkedIn, allowing you to connect with them to provide advice, pitch services, or discuss job opportunities (and that’s just the start)

It doesn’t take a lot of time or knowledge to get involved with LinkedIn. All it takes is a profile to get up and running. From there, you can experiment with a variety of strategies for reaching your marketing goals.

7 Must-Read Social Media Marketing Resources for 2019 and Beyond

Your social media marketing strategy can make or break your business.

With the right approach, you’re in position to generate interest for your product or service, engage with your target audience, and boost traffic and revenue.

Conversely, if you ignore social media or implement the wrong strategy, it’ll hold you back from reaching your goals.

In the past, we’ve covered every aspect of social media marketing, such as how to measure the success of your Instagram marketing plan.

This time around, we’re going to focus more on the actions you can take to achieve greater results. These seven must-read social media marketing resources will ensure that you’re on the right path for the remainder of 2019 and beyond:

The titles are self-explanatory, so you should have all the guidance you need regarding where to start. If you carefully review all seven of these social media marketing resources, you’ll feel more confident in your ability to implement a strategy that generates positive results well into the future.

Will These Stats Change Your Social Media Strategy?

When it comes to social media, it’s imperative to maintain a high level of flexibility. As platforms and your audience change, so should your strategy.

With the first half of 2019 in the books, there’s no better time to review your social media strategy with an eye toward optimizing it for better results over the final five months of the year. Pay close attention to:

  • Return on investment
  • Audience engagement
  • Top posts (and those that didn’t perform well)

If you’re wondering where to go next in regards to your social media strategy, these seven statistics will point you in the right direction:

  • 74% of people say they use Facebook for professional purposes. (HubSpot)
  • Seven out of ten hashtags on Instagram are branded. (HubSpot)
  • 39% of the 500 million LinkedIn users are paying for a premium account. (HubSpot)
  • Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted. (Hootsuite)
  • People watched more than 50,000 years of product review videos over the last two years. (Hootsuite)
  • 61% of businesses worldwide use YouTube. (Hootsuite)
  • Facebook appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals. (Sprout Social)

It doesn’t matter if you’re spending most your time on Facebook, Instagram, LinkedIn, Twitter or another platform, things are changing and it’s imperative that you adjust accordingly.

What are your thoughts on these social media statistics? Will they change your strategy in the future? How so?

How Do You Measure the Success of Your Instagram Marketing Plan?

Over the past few years, Instagram has absolutely exploded. While it’s not the right social platform for every business, many have come to find that it’s perfect for what they’re trying to accomplish.

For example, if you own a home improvement company, you can use Instagram to display recent projects, new products, and so much more.

Even with a comprehensive Instagram marketing plan in place, there may be a question lingering in the back of your mind: is the plan really as powerful and successful as you think?

If you’re tired of worrying about this, it’s time to measure the success of your Instagram marketing plan. And the best way of doing so is with a Dasheroo data dashboard.

With this, you can add key Instagram insights and measure your KPIs in real-time. You never again have to wonder what’s working and what isn’t. Instead, everything is laid out for you in plain view.

Maybe you come across a recent Instagram post with an above average engagement rate. Click on it in your Dasheroo report, navigate to that specific post, and engage with your audience.

Some of the many insights you can track with an Instagram analytics dashboard include:

  • Followers
  • Following
  • Posts
  • Engagement
  • Engagement rate
  • Recent posts
  • Highest engagement
  • Hashtag leaderboard
  • Highest engagement filters
  • Compare hashtag performance

If you’re going to spend time, money, and other resources on Instagram, you might as well make the most of your strategy.

Rather than guess as to how your Instagram profile is performing, start tracking the most important KPIs. This alone will clear the air, thus helping you create a more efficient and effective strategy for the future.

A Social Media Dashboard Can Help Address Client Questions

Last month, we detailed some of the many ways to impress agency clients with a social media dashboard. As a quick recap, we touched on the following:

  • Provide direct client access
  • Hundreds of integrations
  • Comprehensive reporting

With the help of a social media dashboard, you can keep your clients in the loop in regards to what’s working, what’s not, strategical adjustments, and much more.

A dashboard can also help answer a variety of client questions, which can save you a good amount of time. These often pertain to details such as:

  • How a particular campaign is performing
  • Potential strategy changes
  • Reasons for an underperforming campaign
  • Growth over a specified period of time (one week, one month, one year, etc.)
  • How to harness the power of top performing social media platforms

So, for example, a client may come to notice a recent explosion in regards to Twitter engagement.

Rather than bombard you with questions, your client can review their social media dashboard for a clear idea of what’s happened. You can do the same, which puts both parties on track for a meaningful discussion.

Final Thoughts

It’s your job to provide your clients with as much data as possible, in a clear and concise manner. By using a social media dashboard, you’re able to do just that – while also proving your worth as an agency.

Even if your client is cool on the idea of using a dashboard, give them access anyway. Once they see what’s available to them, they may warm to the idea of using it to their advantage.

Use Stripe Dashboard Insights to Stay Informed

With more than 100,000 businesses as customers, Stripe is one of the most popular (and powerful) payment processing platforms.

While Stripe itself provides a variety of data, many customers complain that its reporting is not up to par. Fortunately, you don’t have to solve this problem on your own.

Upon adding Stripe to your Dasheroo data dashboard, you’ll find it easy to track all the most important insights, such as:

Revenue vs. Refund

Compare your Stripe revenue against refunds, which provides a clear overview of your profit.

Upgrades and Downgrades

How many people downgraded their subscription during a particular time period? How many upgraded? Dasheroo makes it easy to track and compare the two.

Customers

It’s important to track the number of new customers who sign up for your service, as this gives you an idea of if your business is trending in the right direction.

Net Revenue

Not only can you track your businesses’ net revenue, but you can also set the dates to see how it’s trending.

Revenue by Product

Here’s what we have to say about this:

“Compare the revenue of up to 5 products based on product and see how its trending in the given time period.”

This alone can help you answer the question of which products are selling best.

Final Thoughts

With the help of a real-time Stripe dashboard, you’ll always know where you stand in regards to sales, revenue, and profit.

And best yet, you no longer have to sign into your Stripe account everyday. Instead, all the data you need is in your Dasheroo dashboard, alongside other key metrics.

Impress Agency Clients with a Social Media Dashboard

Are you an agency owner? Do your clients expect you to do big things for them on social media? Are you struggling to share your progress?

Rather than rely on old-school methods of reporting and collaboration, it’s time to step into the future.

With Dasheroo, you can manage all your clients from a single account. Best yet, you’re able to share and collaborate on KPIs in a fully white-labeled experience.

Three Ways to Impress Your Clients

It’s one thing to sell clients on your social media services, but another thing entirely to impress them with the results.

Rather than spend hours on end creating spreadsheet reports, you can use Dasheroo to impress your clients. Here are three ways of doing just that:

  • Provide direct client access: With this, your clients can login any time they want to review results and collaborate on next steps. This saves you the hassle of sharing via email (although we give you that option, too).
  • Set your own pricing: You pay us for access to the system, but it’s up to you to set prices for your clients. Best yet, you can set a different price for different clients, allowing you to customize the experience and maximize profits.
  • Hundreds of integrations: Dasheroo integrates with all the most popular social media platforms, such as LinkedIn, YouTube, Twitter, and Facebook. But there’s more than that. You can also integrate with Google Analytics, HubSpot, and AWeber among others.

It goes without saying that your agency has a lot of competition in the social media space. By using Dasheroo for reporting and collaboration, you’re able to more easily keep your clients satisfied – and that’s exactly what you’re going for!

10 Questions to Help You Choose the Best Business Dashboard

There is a difference between choosing just any business dashboard and choosing the one that’s best for you, your team, your goals, and your company as a whole.

There is no right or wrong way to compare and choose a business dashboard, but there are some key steps you can take to position yourself for success.

Most importantly, don’t get ahead of yourself. Before you do anything, answer these 10 questions:

 

  • Which business dashboard features are most important to you?
  • What are you hoping to accomplish by using a business dashboard?
  • Have you spoke with your team about what’s most important to them?
  • Which dashboard has the integrations that make the most sense for your company?
  • Have you read reviews from other customers?
  • Have you carefully examined case studies to better understand what the dashboard has done for other companies?
  • Is the dashboard known for its ease of use and user friendly interface?
  • Is the dashboard designed to grow alongside your business?
  • Does it offer mobile access and mobile friendly reports?
  • Does the pricing structure suit your budget?

These may not be the only questions you answer when searching for the best business dashboard, but starting here will put you on the right path.

As you answer these questions, continue to narrow your list and search for differentiating factors that give you the confidence necessary to proceed.

At Dasheroo, it’s our goal to help everyone – regardless of title, company size, or industry – get started with a business dashboard. One of the ways we make this easy is by offering a free membership level. This gives you the opportunity to experiment with all aspects of Dasheroo. Only then can you truly understand its full potential!

Facebook Ads: Let Analytics Guide Your Strategy

While there are many ways to engage with your audience, many people consider Facebook Ads the king of the hill.

According to Hootsuite, “With an advertising audience of 210 million users, America is the second-biggest population on Facebook.”

This statistic shows that you can reach your target audience on Facebook, no matter who that may be.

An organic approach to growing your following and pushing traffic to your website is essential to your success. However, if you want to speed up your progress, all the while knowing that you’re targeting the right audience, you can use Facebook’s advertising platform to your advantage.

As you get started, you’ll find yourself with access to mounds of data. Rather than wrestle with this on your own, you can setup a Facebook Ads dashboard to track your progress and provide important feedback.

With Dasheroo, you can add 16 key insights to your dashboard to measure your KPIs and make key decisions. These insights include:

  • Overview
  • Impressions
  • Clicks
  • Click Through Rate
  • Actions
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action
  • Highest Relevance Score
  • Highest Click Through Rate
  • Highest Action Rate
  • Frequency
  • Reach
  • Actions by Type
  • Cost Per Action by Type

All of these insights give you the data you need to make more informed decisions. For example, the “actions” insight provides the following:

View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.

Final Thoughts

If you’re using Facebook Ads but ignoring the data associated with your campaigns, you’re not getting the most bang for your buck.

Fortunately, a Facebook Ads dashboard allows you to collect all the data you need, giving you a better understanding of what’s working, what’s not, and the changes that can bring you more success in the future.