Will These Stats Change Your Social Media Strategy?

When it comes to social media, it’s imperative to maintain a high level of flexibility. As platforms and your audience change, so should your strategy.

With the first half of 2019 in the books, there’s no better time to review your social media strategy with an eye toward optimizing it for better results over the final five months of the year. Pay close attention to:

  • Return on investment
  • Audience engagement
  • Top posts (and those that didn’t perform well)

If you’re wondering where to go next in regards to your social media strategy, these seven statistics will point you in the right direction:

  • 74% of people say they use Facebook for professional purposes. (HubSpot)
  • Seven out of ten hashtags on Instagram are branded. (HubSpot)
  • 39% of the 500 million LinkedIn users are paying for a premium account. (HubSpot)
  • Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted. (Hootsuite)
  • People watched more than 50,000 years of product review videos over the last two years. (Hootsuite)
  • 61% of businesses worldwide use YouTube. (Hootsuite)
  • Facebook appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals. (Sprout Social)

It doesn’t matter if you’re spending most your time on Facebook, Instagram, LinkedIn, Twitter or another platform, things are changing and it’s imperative that you adjust accordingly.

What are your thoughts on these social media statistics? Will they change your strategy in the future? How so?

How Do You Measure the Success of Your Instagram Marketing Plan?

Over the past few years, Instagram has absolutely exploded. While it’s not the right social platform for every business, many have come to find that it’s perfect for what they’re trying to accomplish.

For example, if you own a home improvement company, you can use Instagram to display recent projects, new products, and so much more.

Even with a comprehensive Instagram marketing plan in place, there may be a question lingering in the back of your mind: is the plan really as powerful and successful as you think?

If you’re tired of worrying about this, it’s time to measure the success of your Instagram marketing plan. And the best way of doing so is with a Dasheroo data dashboard.

With this, you can add key Instagram insights and measure your KPIs in real-time. You never again have to wonder what’s working and what isn’t. Instead, everything is laid out for you in plain view.

Maybe you come across a recent Instagram post with an above average engagement rate. Click on it in your Dasheroo report, navigate to that specific post, and engage with your audience.

Some of the many insights you can track with an Instagram analytics dashboard include:

  • Followers
  • Following
  • Posts
  • Engagement
  • Engagement rate
  • Recent posts
  • Highest engagement
  • Hashtag leaderboard
  • Highest engagement filters
  • Compare hashtag performance

If you’re going to spend time, money, and other resources on Instagram, you might as well make the most of your strategy.

Rather than guess as to how your Instagram profile is performing, start tracking the most important KPIs. This alone will clear the air, thus helping you create a more efficient and effective strategy for the future.

A Social Media Dashboard Can Help Address Client Questions

Last month, we detailed some of the many ways to impress agency clients with a social media dashboard. As a quick recap, we touched on the following:

  • Provide direct client access
  • Hundreds of integrations
  • Comprehensive reporting

With the help of a social media dashboard, you can keep your clients in the loop in regards to what’s working, what’s not, strategical adjustments, and much more.

A dashboard can also help answer a variety of client questions, which can save you a good amount of time. These often pertain to details such as:

  • How a particular campaign is performing
  • Potential strategy changes
  • Reasons for an underperforming campaign
  • Growth over a specified period of time (one week, one month, one year, etc.)
  • How to harness the power of top performing social media platforms

So, for example, a client may come to notice a recent explosion in regards to Twitter engagement.

Rather than bombard you with questions, your client can review their social media dashboard for a clear idea of what’s happened. You can do the same, which puts both parties on track for a meaningful discussion.

Final Thoughts

It’s your job to provide your clients with as much data as possible, in a clear and concise manner. By using a social media dashboard, you’re able to do just that – while also proving your worth as an agency.

Even if your client is cool on the idea of using a dashboard, give them access anyway. Once they see what’s available to them, they may warm to the idea of using it to their advantage.

Use Stripe Dashboard Insights to Stay Informed

With more than 100,000 businesses as customers, Stripe is one of the most popular (and powerful) payment processing platforms.

While Stripe itself provides a variety of data, many customers complain that its reporting is not up to par. Fortunately, you don’t have to solve this problem on your own.

Upon adding Stripe to your Dasheroo data dashboard, you’ll find it easy to track all the most important insights, such as:

Revenue vs. Refund

Compare your Stripe revenue against refunds, which provides a clear overview of your profit.

Upgrades and Downgrades

How many people downgraded their subscription during a particular time period? How many upgraded? Dasheroo makes it easy to track and compare the two.

Customers

It’s important to track the number of new customers who sign up for your service, as this gives you an idea of if your business is trending in the right direction.

Net Revenue

Not only can you track your businesses’ net revenue, but you can also set the dates to see how it’s trending.

Revenue by Product

Here’s what we have to say about this:

“Compare the revenue of up to 5 products based on product and see how its trending in the given time period.”

This alone can help you answer the question of which products are selling best.

Final Thoughts

With the help of a real-time Stripe dashboard, you’ll always know where you stand in regards to sales, revenue, and profit.

And best yet, you no longer have to sign into your Stripe account everyday. Instead, all the data you need is in your Dasheroo dashboard, alongside other key metrics.

Impress Agency Clients with a Social Media Dashboard

Are you an agency owner? Do your clients expect you to do big things for them on social media? Are you struggling to share your progress?

Rather than rely on old-school methods of reporting and collaboration, it’s time to step into the future.

With Dasheroo, you can manage all your clients from a single account. Best yet, you’re able to share and collaborate on KPIs in a fully white-labeled experience.

Three Ways to Impress Your Clients

It’s one thing to sell clients on your social media services, but another thing entirely to impress them with the results.

Rather than spend hours on end creating spreadsheet reports, you can use Dasheroo to impress your clients. Here are three ways of doing just that:

  • Provide direct client access: With this, your clients can login any time they want to review results and collaborate on next steps. This saves you the hassle of sharing via email (although we give you that option, too).
  • Set your own pricing: You pay us for access to the system, but it’s up to you to set prices for your clients. Best yet, you can set a different price for different clients, allowing you to customize the experience and maximize profits.
  • Hundreds of integrations: Dasheroo integrates with all the most popular social media platforms, such as LinkedIn, YouTube, Twitter, and Facebook. But there’s more than that. You can also integrate with Google Analytics, HubSpot, and AWeber among others.

It goes without saying that your agency has a lot of competition in the social media space. By using Dasheroo for reporting and collaboration, you’re able to more easily keep your clients satisfied – and that’s exactly what you’re going for!

10 Questions to Help You Choose the Best Business Dashboard

There is a difference between choosing just any business dashboard and choosing the one that’s best for you, your team, your goals, and your company as a whole.

There is no right or wrong way to compare and choose a business dashboard, but there are some key steps you can take to position yourself for success.

Most importantly, don’t get ahead of yourself. Before you do anything, answer these 10 questions:

 

  • Which business dashboard features are most important to you?
  • What are you hoping to accomplish by using a business dashboard?
  • Have you spoke with your team about what’s most important to them?
  • Which dashboard has the integrations that make the most sense for your company?
  • Have you read reviews from other customers?
  • Have you carefully examined case studies to better understand what the dashboard has done for other companies?
  • Is the dashboard known for its ease of use and user friendly interface?
  • Is the dashboard designed to grow alongside your business?
  • Does it offer mobile access and mobile friendly reports?
  • Does the pricing structure suit your budget?

These may not be the only questions you answer when searching for the best business dashboard, but starting here will put you on the right path.

As you answer these questions, continue to narrow your list and search for differentiating factors that give you the confidence necessary to proceed.

At Dasheroo, it’s our goal to help everyone – regardless of title, company size, or industry – get started with a business dashboard. One of the ways we make this easy is by offering a free membership level. This gives you the opportunity to experiment with all aspects of Dasheroo. Only then can you truly understand its full potential!

Facebook Ads: Let Analytics Guide Your Strategy

While there are many ways to engage with your audience, many people consider Facebook Ads the king of the hill.

According to Hootsuite, “With an advertising audience of 210 million users, America is the second-biggest population on Facebook.”

This statistic shows that you can reach your target audience on Facebook, no matter who that may be.

An organic approach to growing your following and pushing traffic to your website is essential to your success. However, if you want to speed up your progress, all the while knowing that you’re targeting the right audience, you can use Facebook’s advertising platform to your advantage.

As you get started, you’ll find yourself with access to mounds of data. Rather than wrestle with this on your own, you can setup a Facebook Ads dashboard to track your progress and provide important feedback.

With Dasheroo, you can add 16 key insights to your dashboard to measure your KPIs and make key decisions. These insights include:

  • Overview
  • Impressions
  • Clicks
  • Click Through Rate
  • Actions
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action
  • Highest Relevance Score
  • Highest Click Through Rate
  • Highest Action Rate
  • Frequency
  • Reach
  • Actions by Type
  • Cost Per Action by Type

All of these insights give you the data you need to make more informed decisions. For example, the “actions” insight provides the following:

View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.

Final Thoughts

If you’re using Facebook Ads but ignoring the data associated with your campaigns, you’re not getting the most bang for your buck.

Fortunately, a Facebook Ads dashboard allows you to collect all the data you need, giving you a better understanding of what’s working, what’s not, and the changes that can bring you more success in the future.

How to Get More Mileage from Your Data in 2019

Does your business have access to more data than ever before? Are you using it to your advantage, or have you come to find that too much data is actually a bad thing?

You should be excited about the ability to collect, access, and analyze mounds of data. Unfortunately, without the right processes in place, you could find yourself spending a lot of time and money you don’t have.

With this in mind, let’s examine some of the best ways to get more mileage from your data in 2019:

1. Use a Social Media Dashboard

In a recent blog post, we discussed how to prepare your social media dashboard for 2019. It touched on things such as:

  • Choosing the right integrations
  • Reviewing your data from 2018
  • Involving your entire team

The more time you spend with social media the more data you can access. Without a dashboard to pull together and display this data, you’ll find yourself chasing numbers from one platform to the next – and that’s not an efficient use of your time.

2. Stick With What You Know

Some people try so hard to implement a new system for collecting and analyzing data that they end up causing more headaches and stress. Rather than do this, stick with what you know.

For example, there are tools that allow you to easily access and update data from the spreadsheets you’ve come to know and love. With this approach, you don’t have to implement a new system. Instead, you can stick with a system you’ve come to trust, which results in a much smaller learning curve.

3. Hire Help

It’s not the right decision for every company, but if you have loads of business data to sift through, it may make sense to hire a dedicated person to tackle this task.

Even with the right software and systems in place, analyzing business data is still time consuming. This is particularly true if you plan to take action on your findings (and yes, you should plan on this).

Consider if hiring a business data analyst – or a similar professional – makes sense for your company in the new year.

Are you happy with your ability to compile and efficiently review business data? Are you ready to take things to the next level in 2019?

Track YouTube Analytics to Understand Your Video Marketing Performance

Did you know that 81 percent of businesses use video as a marketing tool? Not only is this a large number, but it’s one that has been on the rise over the past few years.

It doesn’t matter if you’re new to video marketing or have been using this strategy since YouTube entered the picture in 2005, it’s critical to understand your performance.

Rather than track YouTube analytics on your own, integrate your account with your Dasheroo dashboard. This allows you to track a variety of metrics, with these three among the most important:

1. Lifetime Overview

How have your videos performed on YouTube since day one? With this, you can obtain a summary of the most important data, such as total uploads, subscribers, and views.

If you only need a snapshot of your performance, this is the right place to start.

2. Engagement

Just the same as any other social media platform, engagement is essential to your success. You can post as many videos as you want, but if you’re not getting a response you’re missing out on the full power of YouTube.

Engagement includes:

  • Likes
  • Shares
  • Comments
  • Favorites

3. Views

Views and engagement go together hand in hand, so you’ll want to keep a close watch on this metric as well.

In short, you’re able to view the daily total views of a specific video for a selected date range. You also have the ability to display the number of new video views across your entire channel.

With a system in place for tracking YouTube analytics, you’ll better understand which videos have the highest engagement and views. Subsequently, you can create new videos just like them.

How to Prepare Your Social Media Dashboard for 2019

With 2018 quickly coming to an end, now’s the time to turn some of your attention to the new year. As the calendar turns, you’ll want a clear idea of how you can use social media to take your business to new heights.

It doesn’t matter if you used a social media dashboard this year or are rolling it out for the first time in 2019, there are a few things you can do to prepare for success:

1. Choose the Right Integrations

Even if you spend most your time on one or two social platforms, you never want to overlook an opportunity.

With more than 100 integrations, review your social media dashboard to ensure that you’re not missing out on something important.

2. Review Your Data from 2018

As you review your data from 2018, it’s safe to assume you’ll come across a few areas where you “won big.” Just the same, don’t be surprised if you find some areas of concern.

Remember, your social media dashboard is only as good as your social media strategy. As 2019 wears on, you can compare data to prior periods for a clear idea of if you’re on the right track.

3. Bring Your Team On Board

You aren’t the only person in your company who can benefit from access to a powerful social media dashboard.

For example, if you’re in charge of marketing, share the dashboard with the sales team as to get everyone on the same page. This allows you to collaborate on a higher level, thus chasing down the results you’ve been searching for.

You still have time to prepare your social media dashboard for 2019, but it won’t be long before the holidays are in full swing. Do yourself a favor and get on the ball today. You’ll be glad you did in a couple months!