Impress Agency Clients with a Social Media Dashboard

Are you an agency owner? Do your clients expect you to do big things for them on social media? Are you struggling to share your progress?

Rather than rely on old-school methods of reporting and collaboration, it’s time to step into the future.

With Dasheroo, you can manage all your clients from a single account. Best yet, you’re able to share and collaborate on KPIs in a fully white-labeled experience.

Three Ways to Impress Your Clients

It’s one thing to sell clients on your social media services, but another thing entirely to impress them with the results.

Rather than spend hours on end creating spreadsheet reports, you can use Dasheroo to impress your clients. Here are three ways of doing just that:

  • Provide direct client access: With this, your clients can login any time they want to review results and collaborate on next steps. This saves you the hassle of sharing via email (although we give you that option, too).
  • Set your own pricing: You pay us for access to the system, but it’s up to you to set prices for your clients. Best yet, you can set a different price for different clients, allowing you to customize the experience and maximize profits.
  • Hundreds of integrations: Dasheroo integrates with all the most popular social media platforms, such as LinkedIn, YouTube, Twitter, and Facebook. But there’s more than that. You can also integrate with Google Analytics, HubSpot, and AWeber among others.

It goes without saying that your agency has a lot of competition in the social media space. By using Dasheroo for reporting and collaboration, you’re able to more easily keep your clients satisfied – and that’s exactly what you’re going for!

10 Questions to Help You Choose the Best Business Dashboard

There is a difference between choosing just any business dashboard and choosing the one that’s best for you, your team, your goals, and your company as a whole.

There is no right or wrong way to compare and choose a business dashboard, but there are some key steps you can take to position yourself for success.

Most importantly, don’t get ahead of yourself. Before you do anything, answer these 10 questions:

 

  • Which business dashboard features are most important to you?
  • What are you hoping to accomplish by using a business dashboard?
  • Have you spoke with your team about what’s most important to them?
  • Which dashboard has the integrations that make the most sense for your company?
  • Have you read reviews from other customers?
  • Have you carefully examined case studies to better understand what the dashboard has done for other companies?
  • Is the dashboard known for its ease of use and user friendly interface?
  • Is the dashboard designed to grow alongside your business?
  • Does it offer mobile access and mobile friendly reports?
  • Does the pricing structure suit your budget?

These may not be the only questions you answer when searching for the best business dashboard, but starting here will put you on the right path.

As you answer these questions, continue to narrow your list and search for differentiating factors that give you the confidence necessary to proceed.

At Dasheroo, it’s our goal to help everyone – regardless of title, company size, or industry – get started with a business dashboard. One of the ways we make this easy is by offering a free membership level. This gives you the opportunity to experiment with all aspects of Dasheroo. Only then can you truly understand its full potential!

Facebook Ads: Let Analytics Guide Your Strategy

While there are many ways to engage with your audience, many people consider Facebook Ads the king of the hill.

According to Hootsuite, “With an advertising audience of 210 million users, America is the second-biggest population on Facebook.”

This statistic shows that you can reach your target audience on Facebook, no matter who that may be.

An organic approach to growing your following and pushing traffic to your website is essential to your success. However, if you want to speed up your progress, all the while knowing that you’re targeting the right audience, you can use Facebook’s advertising platform to your advantage.

As you get started, you’ll find yourself with access to mounds of data. Rather than wrestle with this on your own, you can setup a Facebook Ads dashboard to track your progress and provide important feedback.

With Dasheroo, you can add 16 key insights to your dashboard to measure your KPIs and make key decisions. These insights include:

  • Overview
  • Impressions
  • Clicks
  • Click Through Rate
  • Actions
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action
  • Highest Relevance Score
  • Highest Click Through Rate
  • Highest Action Rate
  • Frequency
  • Reach
  • Actions by Type
  • Cost Per Action by Type

All of these insights give you the data you need to make more informed decisions. For example, the “actions” insight provides the following:

View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.

Final Thoughts

If you’re using Facebook Ads but ignoring the data associated with your campaigns, you’re not getting the most bang for your buck.

Fortunately, a Facebook Ads dashboard allows you to collect all the data you need, giving you a better understanding of what’s working, what’s not, and the changes that can bring you more success in the future.

How to Get More Mileage from Your Data in 2019

Does your business have access to more data than ever before? Are you using it to your advantage, or have you come to find that too much data is actually a bad thing?

You should be excited about the ability to collect, access, and analyze mounds of data. Unfortunately, without the right processes in place, you could find yourself spending a lot of time and money you don’t have.

With this in mind, let’s examine some of the best ways to get more mileage from your data in 2019:

1. Use a Social Media Dashboard

In a recent blog post, we discussed how to prepare your social media dashboard for 2019. It touched on things such as:

  • Choosing the right integrations
  • Reviewing your data from 2018
  • Involving your entire team

The more time you spend with social media the more data you can access. Without a dashboard to pull together and display this data, you’ll find yourself chasing numbers from one platform to the next – and that’s not an efficient use of your time.

2. Stick With What You Know

Some people try so hard to implement a new system for collecting and analyzing data that they end up causing more headaches and stress. Rather than do this, stick with what you know.

For example, there are tools that allow you to easily access and update data from the spreadsheets you’ve come to know and love. With this approach, you don’t have to implement a new system. Instead, you can stick with a system you’ve come to trust, which results in a much smaller learning curve.

3. Hire Help

It’s not the right decision for every company, but if you have loads of business data to sift through, it may make sense to hire a dedicated person to tackle this task.

Even with the right software and systems in place, analyzing business data is still time consuming. This is particularly true if you plan to take action on your findings (and yes, you should plan on this).

Consider if hiring a business data analyst – or a similar professional – makes sense for your company in the new year.

Are you happy with your ability to compile and efficiently review business data? Are you ready to take things to the next level in 2019?

Track YouTube Analytics to Understand Your Video Marketing Performance

Did you know that 81 percent of businesses use video as a marketing tool? Not only is this a large number, but it’s one that has been on the rise over the past few years.

It doesn’t matter if you’re new to video marketing or have been using this strategy since YouTube entered the picture in 2005, it’s critical to understand your performance.

Rather than track YouTube analytics on your own, integrate your account with your Dasheroo dashboard. This allows you to track a variety of metrics, with these three among the most important:

1. Lifetime Overview

How have your videos performed on YouTube since day one? With this, you can obtain a summary of the most important data, such as total uploads, subscribers, and views.

If you only need a snapshot of your performance, this is the right place to start.

2. Engagement

Just the same as any other social media platform, engagement is essential to your success. You can post as many videos as you want, but if you’re not getting a response you’re missing out on the full power of YouTube.

Engagement includes:

  • Likes
  • Shares
  • Comments
  • Favorites

3. Views

Views and engagement go together hand in hand, so you’ll want to keep a close watch on this metric as well.

In short, you’re able to view the daily total views of a specific video for a selected date range. You also have the ability to display the number of new video views across your entire channel.

With a system in place for tracking YouTube analytics, you’ll better understand which videos have the highest engagement and views. Subsequently, you can create new videos just like them.

How to Prepare Your Social Media Dashboard for 2019

With 2018 quickly coming to an end, now’s the time to turn some of your attention to the new year. As the calendar turns, you’ll want a clear idea of how you can use social media to take your business to new heights.

It doesn’t matter if you used a social media dashboard this year or are rolling it out for the first time in 2019, there are a few things you can do to prepare for success:

1. Choose the Right Integrations

Even if you spend most your time on one or two social platforms, you never want to overlook an opportunity.

With more than 100 integrations, review your social media dashboard to ensure that you’re not missing out on something important.

2. Review Your Data from 2018

As you review your data from 2018, it’s safe to assume you’ll come across a few areas where you “won big.” Just the same, don’t be surprised if you find some areas of concern.

Remember, your social media dashboard is only as good as your social media strategy. As 2019 wears on, you can compare data to prior periods for a clear idea of if you’re on the right track.

3. Bring Your Team On Board

You aren’t the only person in your company who can benefit from access to a powerful social media dashboard.

For example, if you’re in charge of marketing, share the dashboard with the sales team as to get everyone on the same page. This allows you to collaborate on a higher level, thus chasing down the results you’ve been searching for.

You still have time to prepare your social media dashboard for 2019, but it won’t be long before the holidays are in full swing. Do yourself a favor and get on the ball today. You’ll be glad you did in a couple months!

Do These Things to Setup Your First Social Media Dashboard

Deciding to setup your first social media dashboard is a big decision. You understand the benefits and realize the power of collecting massive amounts of data, but that doesn’t mean you know how to get started.

Fortunately, when you rely on a provider like Dasheroo, the process is straightforward. Believe it or not, you can be up and running within a matter of minutes.

Here are a few things to think about when setting up your first social media dashboard:

1. Which Platforms Are You Tracking?

Maybe you’re a big fan of Twitter and Facebook. Or maybe you spend most your time on LinkedIn and YouTube.

Make a list of every social platform you use, and then add each one to your dashboard. Even if you don’t actively use a particular platform right now, it’s best to start collecting data as soon as possible. You never know what will change in the future.

2. Review Your Jumping Off Point

Once your dashboard is setup and data begins to roll in, make note of where things stand with each platform.

Have you achieved robust growth on Facebook to this point, but find that your Twitter account is lagging far behind the competition?

With a baseline in place, it’s easier to track your progress moving forward. And of course, you can rely on your dashboard to do all the tracking and reporting for you. Your goal is to review the data and make adjustments based on your findings.

3. Share With Your Team

There may be other people on your team who require access to your social media dashboard. Don’t hide it from them. Instead, share everything with your team to ensure that you’re all on the same page.

Here’s what we have to say about this:

“Sharing is caring, and productive, when you’re working together across your Insights and Dashboards. Comment and chat real-time right from within Dasheroo and get results!”

Sometimes a bit of sharing can go a long way in helping you reach all your social media related goals.

Conclusion

If you’re ready to setup your first social media dashboard, these three points can put you on the right track. Soon enough, you’ll have everything in order and you’ll be ready to take full advantage of all the data available to you.

These Stats Show the Power of Social Media Marketing

There is more than one way to win big with social media. Some brands throw most (if not all) of their marketing resources into a variety of social media channels, while others make it a small part of their overall strategy.

If you’ve pulled back on social media marketing, it may be time to reconsider. Here are five stats that show the true power of social media marketing:

1. Approximately 70 percent of Americans use social media. (Pew Research Center)

If you want to reach your audience, there’s a very good chance you can do so via social media. Best yet, this number is likely to grow in the years to come.

2. More than 50 million businesses are now using Facebook Pages. (Forbes)

Simply put, if you’re not using Facebook for business your competition is passing you by.

3. Link clicks account for 92 percent of all user interaction with tweets. (HubSpot)

There’s more to this than meets the eye, but it shows that there is a big opportunity to garner engagement on Twitter.

4. LinkedIn has 562 million users in more than 200 countries and territories worldwide. (LinkedIn)

LinkedIn is the world’s largest professional network by a wide margin. There’s no guarantee of marketing success on LinkedIn, but there’s also no denying the potential to achieve great results.

5. Those under the age of 25 spend more than 32 minutes a day on Instagram, on average, while those age 25 and older spend more than 24 minutes a day. (Instagram)

Instagram users are more likely to engage with your content, when compared to other social platforms, as long as you provide something of value. There is a massive audience waiting to engage with you and/or your brand. You just have to take advantage.

What are your thoughts on these social media marketing statistics? Do they justify all the time and money you spend on social media? Will they push you toward a more social-focused strategy in the future?

Should You and Your Brand Focus More Attention on LinkedIn?

With more than 562 million users, LinkedIn is by far the world’s largest professional network.

While there are many ways for business professionals and brands to benefit from LinkedIn, some people never take full advantage – and that’s a mistake.

There are many innocent reasons people neglect LinkedIn, including:

  • They’d rather spend time on other social networking sites, such as Twitter, Facebook, and Instagram
  • They don’t understand how to use LinkedIn to their advantage
  • They’re unsure of how to track their progress

For the sake of this article, we’re going to focus on the third point.

With the help of a LinkedIn dashboard, you can track key analytics and insights to ensure that you always know where you stand.

Here’s a list of the available LinkedIn dashboard insights:

  • Total Connections (Personal): View the total number of new personal connections by day.
  • Total Followers: View the total number of company page followers by day.
  • Recent Updates: View the most recent company page updates with total number of likes, comments, shares, clicks and impressions.
  • Highest Engagement Updates: Top company page updates that generated the highest engagement.
  • Engagement: View an overview of your company page engagement over time by day.
  • Engagement Rate: View your engagement rate for your LinkedIn company page by day.
  • Impressions: Your company update impressions over time, with daily and weekly trending.

All these insights are important, as the data provides you with a clear idea of how your audience is growing (or not growing) and the type of content that’s performing best.

For example, “highest engagement updates” helps you understand the type of content that best resonates with your audience. This is calculated with the following formula: Engagement Rate = (Likes + Comments + Shares + Clicks) ÷ Impressions.

So, with all this in mind, will you start using LinkedIn more often? Could the right strategy put your brand in front of a whole new audience?

How to Solve Common Client Complaints With a Social Dashboard

As part of a social media agency, you know all too well how difficult it can be to manage clients.

From setting expectations to sharing results, there’s always something of importance that requires your attention.

It’s critical to never let client complaints linger for too long. This is particularly true when it comes to social media strategy, as any delay can magnify the issue.

With this in mind, let’s examine three common client complaints and how you can solve them by implementing a social dashboard:

1. I Don’t Know What Is and Isn’t Working

It’s your responsibility to make sure every client knows what is and isn’t working, to ensure that you allocate resources in the appropriate manner in the future.

Are you experiencing big growth on Twitter, but falling off on Facebook? Is Instagram engagement steady or declining?

With the help of a social media dashboard, your client will never again wonder what is and isn’t working. It’s all laid out in plain view.

While you hope that every KPI is trending in a positive manner, it’s likely that some campaigns will fall flat every now and again.

Here’s an example Facebook chart showing a positive uptick in engagement:

2. I Am Unsure of What Type of Content Performs Best

You should align with your client on this, as they can help you create and share the type of content that generates the most powerful response.

With a social dashboard, you can easily display the content with the highest engagement rate. Here’s an example for Instagram:

Once your client knows what type of content is performing best, you can work together to generate similar ideas in the future.

3. You’re Not Posting Enough

Even though you know how often you’re posting to each social channel, your client may lose track every now and again.

It’s easy to keep them informed with a social media dashboard. Check out this Twitter insight:

Not only does it show the number of Tweets over a seven day period, but it also shares:

  • Daily and weekly growth
  • Followers
  • Following

Do you often run into these client complaints? Are you using a social dashboard to bridge the communication gap between you and your clients?