How to Setup a Twitter Dashboard For Your Startup

As you get your startup off the ground, it won’t be long before your focus turns to social media.

Twitter, for example, provides an opportunity to connect with current customers, prospect for new ones, and share your brand and knowledge with the world.

According to HubSpot, “in the past two years, content consumption on Twitter has increased 25%.”

When you combine this statistic with roughly 336 million monthly active users, you have every reason to spend a solid portion of your social media resources on this platform.

But How Do You Know What’s Working?

Setting up a Twitter profile and sharing updates is a great start, but that’s not enough to reach your goals.

You need to know what’s working, what’s not, and how to take full advantage of the type of content that resonates with your audience.

This is where a Twitter dashboard comes into play.

While every data point deserves your attention, here are three key steps to take when setting up a Twitter dashboard for your startup:

1. Overview

View your total number of Twitter followers, following and Tweets by day.

With this, it only takes a few seconds to get a clear idea of how your Twitter account has performed on a particular day.

2. Engagement

View your engagement metrics by day, including retweets, replies, mentions, and likes.

As noted above, sending Tweets and hoping for something good to happen isn’t enough. Engagement is what matters most, and your Twitter Dashboard should provide you with the right data.

Engagement includes:

  • Retweets
  • Replies
  • Mentions
  • Favorites

3. Competitor Activity

Track the number of new followers your competitor’s Twitter account has and compare it your Twitter followers in the given time period.

You don’t want to spend too much time tracking the competition, but this data will give you a clear idea of where you stack up against others in your industry.

Competitor activity provides data on:

  • My Followers
  • My Following
  • Their Followers
  • Their Following

If you use this advice to setup a Twitter dashboard for your startup, you’ll feel much better about the progress you’re making on this powerful social platform.

How Long Does it Take to Collect Social Media Data?

Using social media to market your business is a great idea, especially if your audience is receptive to the content you’re sharing.

But how do you really know if your social media strategy is generating the intended results?

Like many small business owners and marketing professionals, you take the time every month (or more often) to visit each channel, record some numbers, and examine your findings.

In its most basic form, this approach entails the following steps:

  • Visit each site – such as Instagram, Twitter, and Facebook – when you have time in your schedule to do so
  • Dig around for the information that’s most important to your social strategy
  • Record it in a spreadsheet for future use
  • Repeat the process after the next cycle ends (such as in a week or month)
  • Compare the most recent period to the one before it

While this process can turn out the right information, it’s extremely time consuming. This is particularly true if your social media channels are robust, such as a Twitter account with tens of thousands of followers and just as many Likes and Retweets.

The Solution

Rather than manually collect social media data, you can use an all-in-one business dashboard that does the work for you.

While manual collection can take as long as several hours to complete, Dasheroo can provide the data you need within a matter of seconds. Even better, data is collected and displayed in real time, ensuring that you always have access to exactly what you need.

It takes a lot to execute a successful social media strategy. If you’re spending too much time collecting data and not enough time on execution, it may be time for a change.

Once you make the switch, you’ll come to realize that you have more time in your day and instant access to all the data you need to make confident decisions.

How to Win Big With an Instagram Dashboard for Small Business

Many small businesses focus so much time, money, and resources on Twitter and Facebook that they overlook the power of Instagram. Big mistake!

With 800 million monthly and 500 million daily active users, Instagram provides an opportunity to not only connect with current customers but to also attract new business.

Many companies shy away from Instagram because they aren’t yet comfortable sharing images and short videos. While this is different than sharing text based updates on Twitter and Facebook, once you have a strategy in place everything will come together.

From day one, you’ll want to use an Instagram dashboard for small business to better understand what’s working, what’s not, and how to make positive changes in the future.

Here are three data points that deserve your attention:

1. Followers

It’s not always easy, but you want to see your follower count trending upward.

Even if it’s slow and steady at first – a few new followers per week – the right strategy will eventually lead to a faster pace.

2. Engagement

At first, your goal may be simple: implement a strategy for sharing regular Instagram posts.

While this is a good jumping off point, don’t stop there. There’s more to Instagram success than sharing high quality photos. Engagement is the name of the game.

How many likes are your Instagram posts receiving? How many comments?

Just the same as followers, you hope to see a steady increase over time. Fortunately, as your follower count grows, there’s a greater likelihood of increased engagement.

3. Hashtag Performance

The use of hashtags is one of the best ways to boost your follower count and generate more engagement. Of course, success is based largely on selecting the right hashtags.

With a hashtag leaderboard, you’ll always know which hashtags are associated with the highest level of engagement. This allows you to adjust your usage for better results in the future.

Is your small business spending more time on Instagram? Are you confident in the direction you’re headed? There’s no better time than now to win big with Instagram. This could do wonders for your company!

Do You Skip Client Reports? The Potential Pitfalls

Do you often run into challenges when creating client reports? Are these challenges so frustrating that you’ve decided to do away with reporting altogether?

While you may assume this is the best strategy for your agency right now, there’s something you need to remember: there are many ways to impress clients through the creation of detailed reports.

Here are some of the many potential pitfalls of doing away with client reports:

1. You’re Never on the Same Page

With daily, weekly, an/or monthly reports, you can be rest assured that you and your client are always on the same page.

They know what you’re doing and how much progress you’re making. Conversely, you have the opportunity to share your work and obtain feedback to ensure better results in the future.

2. They Never Really See That You’re Crushing It!

The only thing better than generating top of the line results for your client is sharing these results and hearing the positive feedback.

With regular client reports, it’s never a challenge to prove just how well your agency is performing. Also, you’ll find it easier to keep the client happy and improve the likelihood of a long-term business relationship.

3. It Could Come Back to Haunt You in the Future

Imagine this: you decide to do away with client reports and assume that everything is fine for several months. Then something happens. Your client comes to you and asks for all the information you’ve been holding back.

It could take quite a bit of time and effort to gather all the information necessary to get the client up to speed. Not to mention the fact that your client may not be happy with the strategy you’ve employed over that time.

As you can see, there are many potential pitfalls of skipping client reports. Rather than take a chance, it makes sense to learn more about Dasheroo for Agencies.

How to Impress Clients With Reports

As an agency owner, there’s nothing more important than impressing your clients.

While you’ll spend most your time and energy on generating top of the line results, there’s something else to remember: the way you share data with your clients is every bit as important.

Fortunately, with the help of Dasheroo for Agencies, you can impress your clients with every report you create and share. Here’s how:

1. Direct Access for Collaboration

While it may not be necessary for every client, some will request direct access. Fortunately, we make it simple to provide access with a couple clicks of the mouse.

From there, your clients can review, you can collaborate, and any changes can be made on the fly.

2. Deliver on a Schedule

For those clients that don’t need direct access, you have the power to share reports via email.

Best yet, you don’t have to manually send reports upon completion (unless you want to, of course). Instead, you can schedule them for daily, weekly, or monthly delivery. Talk about impressive!

3. Same Format Every Time

There’s nothing more unprofessional than altering the report format from month to month.

One month you send a Word doc, but the next you send a PDF. One month your logo is at the top, but the next you include your client’s.

If you want to impress your clients – while also making their life easier – you need to create and stick with a standard format. We make it simple to plug in the necessary data, all the while retaining the same look and feel.

Final Thoughts

Along with the above, here’s an excerpt from our website with a bit more information on why Dasheroo for Agencies is the right choice:

The world’s most respected agencies and brands rely on Dasheroo’s platform to track their client’s KPIs. Our cloud-based tools are both secure, reliable and backed by top-tier customer support.

So, if you’re ready to impress your clients with killer reports, you’re in the right place.

Top Challenges When Creating Client Reports

Do you struggle to create reports that excite and inform your clients? Are you concerned that this is hindering your ability to provide the best quality customer service?

There’s nothing simple about managing clients. In fact, you have so much on your plate that you may overlook the importance of creating beautiful reports that convey all the necessary data.

There are many challenges when creating clients reports, but there’s something you need to know: Dasheroo for Agencies can step in and make your life easier.

Let’s examine three of the biggest challenges associated with creating and sharing reports:1

1. Inconsistent Reporting Format

One month you send a PDF file. The next month you send a Word doc. From there, you switch over to a Google Sheet. You get the point: there are a lot of ways to format your reports.

And that doesn’t even take into consideration the way you actually present the data.

Unfortunately, an inconsistent reporting format can make your agency appear unprofessional and unorganized.

Dasheroo makes it simple to overcome this challenge, giving you the tools you need to create a consistent format that works for you and your clients.

2. User Access

This is where things can really get complicated. Some clients need full access to their reports, while others only require read-only access.

You can’t keep up with these demands when using a basic reporting solution. You need something more robust.

We make it simple to serve clients with varying needs, ensuring that it’s always simple to review and collaborate in real-time.

3. Branding

There’s nothing more important than maintaining your brand’s identity, but this can be a challenge when creating client reports.

With Dasheroo, you can use the same template – time after time – to ensure that your brand identity remains the same.

If you continue to spend countless hours creating client reports – just to end up disappointed – you should change your approach.

At Dasheroo, it’s our goal to make client reporting easy again!

Hey, Agency Owners! Save Time on Reporting

As an agency owner, there is no better feeling than bringing a new client into the fold.

While this is a big boost for your business, it also means more responsibility. Not only do you have to complete the work you promise, but you also need to create and share reports to ensure that everyone is on the same page.

Here’s the problem: you spend so much time doing big things for your clients that you come up short in regards to reporting.

You have the option to manually create reports for each client, but this becomes more demanding as your business grows. Additional challenges associated with this approach include:

  • Time requirement to create a single report
  • Potential for data inaccuracies
  • The overall appearance of the report

Do you really want to spend hours on end creating a report? Are you okay with the idea of including inaccurate data (hopefully not)? What will your clients think when they receive a report that looks like it was created in 1999?

Fortunately, you no longer have to bog yourself down with these common challenges associated with client reporting. Dasheroo has you covered.

Not only can you quickly customize each report with a variety of insights, but you can also take advantage of features such as:

  • Alerts (so you keep track of the good and bad in real time)
  • Email dashboards
  • Export dashboards to PDF or PNG format for easy sharing
  • Invite unlimited people to share and collaborate
  • Slideshow mode for internal use and/or presentations

Note: our Free, Tall, Grande, and Venti plans are great for individuals and companies of all sizes, but it’s our agency plan that will suit you best.

In the past, you may have struggled with the creation and sharing of client reports.

Now, you can use Dasheroo to save time and impress your clients – and there’s nothing better than that!

New Features: User Roles & Permissions

Now you’ve got a better way to manage the users that you invite into your Dasheroo account!

We’ve just launched our new roles and permissions features so you can set user access and visibility controls — perfect for agencies and teams that build dashboards for clients and/or co-workers. In many cases these folks need a way to share the dashboard metrics but would prefer to restrict the editing capabilities. With the new roles and permissions feature you’ll always be in control.

When adding new users to your organization you can set them to either a Standard user or a Read Only user. As the account owner you can continue to manage users (inviting, removing, etc.) as you have been but now you’ll have even more control over the visibility and feature access within your account.

We’d love to hear your feedback on the new roles and permissions feature so go check it out and tell us what you think.

Note: This new feature is available on our Grande, Venti, Agency & Custom plans.

MailChimp Analytics: Enhance Your Email Marketing

Email marketing is alive and well, with HubSpot noting that “three-quarters of companies agree that email offers “excellent” to “good” ROI.

While some companies have a strong grasp of their email marketing strategy – complete with a system for tracking ROI – others continue to fall short.

MailChimp is one of the biggest players in the email marketing space, with the company providing customers with a variety of high-powered tools.

In addition to the data available through your MailChimp account, you’ll want to take things to the next level by creating a MailChimp analytics dashboard with Dasheroo.

Upon doing so, you’ll gain access to six insights (with these four among the most important):

1. List Health

This allows you to keep track of the total number of email addresses added to your list each day.

Growth may be slow at first, but it’s your goal for your subscriber count to constantly be moving in a positive direction.

2. Recently Sent Emails

If you want to generate a strong ROI, you need to track data associated with recently sent emails. Dasheroo provides an inside look at:

  • Sent
  • Opens
  • Clicks
  • Bounces
  • Unsubscribes

As you dig through this data, you’ll come to understand which types of emails are generating the best results.

3. Engagement

Here’s how we describe this:

Track your trending open and click rates by day based on the last 30 emails you’ve sent.

It’s one thing to send emails but another thing entirely for your audience to engage. You need to track engagement with each email you send, as this once again provides a solid overview of what is and isn’t working.

4. Bounces and Unsubscribes

You want to keep your bounce and unsubscribe rates as low as possible, so charting this MailChimp data is an absolute must.

If your bounce and unsubscribe rates continue to grow, something may be wrong with your approach. This could signify the need for an immediate change.

Note: along with the above, you can also track “health per list” and “engagement by list.”

When it comes to MailChimp analytics, you never want to sell yourself short. There’s plenty of data available, so make sure you’re spending enough time learning more.

Engagement is Key to Success on Twitter

Is your brand active on Twitter? Are you wondering why you’re not generating fresh leads? Are you coming up short in regards to growing your audience?

There is a fine line between success and failure on Twitter. While some brands are killing it, others continue to come up short as they aren’t putting enough effort into one key area: engagement.

You can share as many updates as you would like, but these don’t do you any good if you’re coming up short in regards to engagement. After all, this is what Twitter is all about.

There are four forms of engagement on Twitter:

  • Retweets
  • Replies
  • Mentions
  • Favorites

It should be your goal to achieve positive day-to-day and week-to-week growth in all four of these areas. As long as you’re seeing steady growth, you’ll soon come to find that your high engagement rate is bringing many benefits to your brand, such as increased leads and a growing network.

Taking things one step further, you should keep close tabs on the Tweets that generate the highest engagement rate. We calculate engagement rate as follows: (Replies + RT’s + Favorites) ÷ total followers.

As you come to understand which Tweets have the highest engagement rate, you’ll begin to see what type of content you should be creating and sharing.

For example, you may find that your audience loves to engage when you post links to industry studies and blog posts. Conversely, you may also learn that they don’t care too much about product and/or service updates.

Here’s the way you should look at it: if you’re going to use Twitter, you might as well put yourself in position to succeed. This means doing whatever you can to boost engagement.

How do you feel about your Twitter engagement rate? Is there room for improvement? Do you have any advice to share?